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Досвід роботи

Digital Marketing Specialist

з 04.2024 по нині (1 рік 4 місяці)
Marketing, advertising, and PR

Plan and execute international PPC strategies (Google Ads / Linkedin / Capterra, etc.)
Manage six-figure advertising budgets with efficiency.

Digital Marketing Specialist / PPC

з 05.2023 по 04.2024 (11 місяців)
VAN Group, Remote (Media)

Developing, executing, and refining Google Ads marketing campaigns to fulfill company objectives in European markets.

SEM specialist

з 04.2022 по 09.2022 (5 місяців)
GT/Software solution provider, Remote (IT)

Account management for various PPC platforms such as Google Ads, Facebook, Instagram, LinkedIn, Bing, Capterra, Outbrain, Quora Ads, and others in order to meet planned KPIs.
Working towards organic search optimization and ROI maximization.

Digital marketing specialist

з 08.2018 по 04.2022 (3 роки 8 місяців)
Industrial Marketing, Киев (Marketing, advertising, and PR)

Main responsibilities:
- PPC campaigns creation (Google Ads, Facebook Ads).
- Google Campaigns (Search, RLSA, DSA, RDSA, GSP, GDN, Smart GDN, Dynamic Remarketing, Remarketing).
- Setting up web analytics systems (Google Analytics, Google Tag Manager).
- Website usability analysis.
Designing landing pages layout.
- Writing technical tasks for designers and copywriters.
Email Marketing.
Geotargeting:
Ukraine, Poland, USA

PPC specialist

з 06.2017 по 08.2018 (1 рік 2 місяці)
Online Store, E-commerce, Киев (Retail)

Main responsibilities:
Google AdWords, Yandex Direct.

PPC specialist

з 10.2015 по 01.2017 (1 рік 3 місяці)
Prodex Advertising agency, Киев (Marketing, advertising, and PR)

Setting up Google AdWords contextual advertising.
Main responsibilities:
Google AdWords,Yandex Direct, FB.

Освіта

State Maritime Academy

Management of organizations, Kyiv
Вища, з 2008 по 2013 (5 років)

Додаткова освіта та сертифікати

Advanced Search Engine Optimization Strategies

Coursera/University of California, Davis

Microsoft Advertising Certification Exam

Microsoft / Bing

Знання і навички

• Performance Marketing
• PPC
• SEO
• Lead generation
• Ability to analyze
• Digital marketing

Знання мов

Англійська — вище середнього

Додаткова інформація

Licenses and certificates:
- Google Ads Apps Certification
- Google Ads Display Certification.
- Google Ads Search Certification.