Контактна інформація

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Досвід роботи

Head of digital

з 02.2023 по нині (3 роки)

Soft skills
- Leadership
- Teamwork
- Logic
- Compromise
- Self-development
- Analysis and synthesis
- Communication skills
- Understanding of non-verbal gestures
- Innovative thinking
- Self-discipline
- Creativity
- Interaction
- Collective complementarity

Hard skills
Google / Facebook-instagram / Amazon
- Creation of advertising accounts
- Audit of advertising accounts
- Recommendations for campaign optimization
- Control and management of the digital team
- Implementation of ideas and tests
- Reporting and performance metrics analysis
- Systematic approach across digital channels
- Motivating the team to generate product growth

SEO
- Website audit
- Recommendations for website optimization
- Technical optimization
- On-page optimization
- Behavioral factors and UX
- Off-page optimization
- Local SEO
- Control and management of the digital team

Achievements in this position;
- Optimisation of the digital budget
- Increase in leads
- Logical presentation of an individual product
- Attracting a new audience
- Developed an effective line of creatives
- Identified and suspended ineffective PPCs
- Improved and developed promising RCs
- Areas with high potential were developed
- A digital system for SEO and context was developed.
- Digital tools have reached the level of complementarity.
- Launching a product from scratch abroad.

PPC specialist

з 09.2021 по нині (4 роки 5 місяців)

Google / Facebook-instagram / Amazon
- Audit of advertising accounts
- Account creation and campaign launch
- Campaign setup and optimization
- Reporting management
- Media planning
- Behavioral analysis in Google Analytics
- Event setup via GTM

Worked with such brands as Samsung, Skoda, Peugeot, Opel, Citroen, DS, Sandoz, Red Cross, Karcher.

Realtor

з 08.2014 по 08.2021 (7 років)
Square Meter, Харків (Нерухомість)

Sale, rent of residential and commercial real estate in Ukraine
- Search for a real estate object
- Negotiation of the contract
- Conclusion of contracts
- Search for buyers and sellers
- Support of transactions
- Consultation of the target seller and buyer
- Work with advertising resources
- Placement of ads
- Work with notary offices
- Work with land departments
- representation of the client in the Center for Administrative Services
- relations with developers
- representation of the client in the migration service
- assistance at the meeting of the board of trustees

Manager of work with trade enterprises

з 08.2011 по 11.2012 (1 рік 4 місяці)
АО "ПриватБанк", ПриватБанк (Фінанси, банки, страхування)

- Development of the Acquiring network
- Customer base management
- Sales of the bank's products
- Search for new outlets
- Negotiations
- Maintenance and installation of terminals
- Software installation and terminal configuration
- Creation of new points of sale with entry into the bank's database

Освіта

HSPU NAME O.DOVZHENKA

Physics, Math, Computer science, Philosophy, Psychology, Pedagogy, Astronomy, Суми
Вища, з 2006 по 2011 (5 років)

Додаткова освіта та сертифікати

Автошкола, категорія А,В,С

2008

Знання і навички

• Інтернет-маркетинг
• Зовнішня оптимізація сайту
• MS Office
• Google Docs
• Google Ads
• Google Analytics
• Google Tag Manager
• Google Sheets
• Google Drive
• Facebook Ads Manager
• Facebook Business Manager
• SEO
• Налаштування таргетованої реклами
• Serpstat
• Semilarweb
• Google Search Console
• Google My Business
• Site administration
• Looker Studio
• GA4
• Criatio
• User Bitrix24
• Налаштування реклами на Amazon
• Digital-маркетинг
• Уміння аналізувати
• Лідогенерація
• Налаштування контекстної реклами
• Amazon

Знання мов

• Українська — вільно
• Англійська — середній