Марина

Bokytko Maryna
Female, 37 years, born on 17 April 1985

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») — preferred means of communication

Reside in: Kyiv
Ready to relocate, ready for rare business trips

Desired position and salary
I want to help my country overcome the crisis. This resume is about my work
experience. I have a big heart, good organizational skills, and an analytical mind.
Specialization:
— Marketing and Advertising Manager

Employment: part-time, full time
Work schedule: remote working, flexible schedule, full-day, shift schedule
travel time to work: any

Work experience —10 years 11 months
January 2017 — till Trivita company
now
Kyiv, trivita.ua
5 years 3 months
FMCG (non-edible)
• Prefabricated Structures for Repair and Construction Work (Promotion, Wholesale)
Head of IT Department, SEO Team Lead
- Transforming the IT department into an IT marketing department
- Building a new effective team. Monitor the effectiveness of the department. Organized the work of
the remote team with tracking and proper tasking.
- Automation of processes in the company - elaboration of logic, implementation of processes.
Linking 1C (accounting program) and the site. Linking all sites with CRM Bitrix24. Uploading orders
to Telegram.
- Switching to a new and better website platform
- Creating the department’s logic: the complete initial elaboration of categories, products, and
pages taking into account availability, frequency of output, profitability, competitor analysis, and
usability. Implementation of security.
The site changed domain name and protocol - the position of the site increased in 3 months after
the transition, during the transition period, the traffic did not sag at all. In the new site united SEO
and UX.
- Control and search for contractors: programmers, designers, integrators, and server admins.
- Growth of indicators by 2 times. Increased sales through the online store, expansion of sales of
the assortment group through online stores, tracking, and analysis of sales.
- Calculation and installation of KPIs for marketing, SEO, PPC, and content strategy creation.
Monitoring.

March 2016 — Adizes Institute in Ukraine
January 2017
Kyiv, adizes.me/
11 months
Business Services
• Consulting Services
Internet Marketing Specialist

Resume updated 7 March 2022 at 23:20
 - Participation and drafting tasks for the new company website;
- Interaction with contractors to create a new site: designers, developers. Preparation of tasks for
the work and control of execution;
- Creating a new site on the Bitrix platform;
- Keeping e-mail mailing list, constant work on increasing the clickability and discoverability of
letters. Clustering of the client base;
- Analysis of competitors and work on an overall strategy to promote business on the Internet;
- Technical preparation and drafting of lending page for the company's events;
- Development of the budget for promotional campaigns for events. Timing coordination;
- Work with advertising companies in Adwords, Direct, Facebook, Instagram, Youtube;
- Participation and development of a content plan for the website and Facebook;

September 2015 — Dolce Vita
March 2016
Kyiv, visy-schengen.com.ua/
7 months
Public Services
• Travel Companies
Internet Marketing Specialist
- An analysis of competitors was conducted and a niche for a business with low competition was
identified;
- Recommendations and implementation of call tracking and analytics from all company resources;
- The main promotion channels of the company's products are identified;
- Increase in conversion by 2.5%;
- Work with advertising companies in Adwords, Direct, Facebook, Instagram, Youtube;

June 2015 — Blablateka
January 2016
Ukraine, blablateka.com/main
8 months
Media, Marketing, Advertising, PR, Design, Production
• Marketing, Advertising, Designer, Event and PR Agencies
Internet Marketing Specialist
- Creating an advertising campaign in Yandex Direct and Google Adwords, the result, an increase
in the number of target customers, optimization of pages for contextual advertising and reducing its
cost;
- Recommendations for WEB site design were given and implemented to improve user experience;
- Technical audit of the site, setting tasks for programmers, analysis of the quality of referring pages
(CF, TF, PR);
- The main keywords in the top - 10, obtaining and increasing the number of conversions from SEO;
- Analytics and analysis of the effectiveness of advertising campaigns

November 2014 — UAB Daudrius
July 2015
Lithuania, mp-carparts.lt/
9 months
Automotive Business
• Auto Parts, Tires (Retail)
SEO specialist, contextual advertising specialist (remotely)
- Creation of promotion strategy on the Lithuanian market of spare parts and the company's output
on the markets of Belarus and Russia. Start Up;
- Identification of problems in the internal optimization of the site and recommendations for their
solutions;
- Creating a company in Yandex Direct and Google Adwords, the result, an increase in the number
of target customers by 62%, optimization of pages for contextual advertising and reducing its cost;
- Recommendations for WEB site design were given and implemented to improve user experience;
- An analysis was conducted for the site of an auto service center, http://www.daudrius.lt/. Services
were created that competitors did not have, this led to an increase in hits and orders.
- Recommendations on creating a company brand are given. Recommendations are given to

Бокитько Марина • Resume updated 7 March 2022 at 23:20
 increase customers' confidence in the company as a new entrant in this market of spare parts for
the first time;
- Maintaining pages on Facebook, VK, Twitter. Branding, trust building, getting orders from the
network.

December 2014 — Ruksha
April 2015
Belarus, autoruksha.by
5 months
Automotive Business
• Auto Parts, Tires (Retail)
SEO-optimizer (remotely)
- Recommendations for WEB site design were given and implemented to improve user experience;
- Maintaining pages on Facebook, VK, Twitter. Branding, trust building, getting orders from the
network.
- The output of the main keywords in the top 10 of Google;
- Branding for auto parts association in Grodno - "autoruksha.by".

August 2014 — Otvertka.kz
February 2015
Kazakhstan, otvertka.kz
7 months
SEO-optimizer, contextual advertising manager (remotely)
- Site promotion in search engines;
- increasing the usability of the site;
- General advice on Internet marketing for the company as a whole
- Contextual advertising on Google, Yandex, as a result of increasing CTR and reducing advertising
costs.

February 2014 — Inter AUTO Group
August 2014
Kyiv, podbor.info
7 months
Automotive Business
• Auto Parts, Tires (Retail)
Chief administrator of the site, SEO-optimizer (remotely)
- Maintaining pages on Facebook, VK, Twitter. Branding, trust building, getting orders from the
network.
- Updating the information on the site, update product prices
- Copetitor site analysis;
- Drafting and setting tasks for content managers.

October 2013 — Evroservice
January 2014
Kyiv, http://evroservis.prom.ua, http://cmo.kiev.ua
4 months
FMCG (non-edible)
• Plumbing (Promotion, Wholesale)
Site Administrator
- Creating content on several sites of the company, editing descriptions, according to the principles
of Internet marketing;
- Addressing issues with incorrect operation of the site on the site prom.ua and site (on the engine
Joomla);
- Constant updating of correct information on the site: promotions, banners, new content

November 2012 — Mebel Style
September 2013
Kyiv, mebelstyle.net/
11 months
FMCG (non-edible)
• Furniture (Promotion, Wholesale)
Content manager (remotely)

Бокитько Марина • Resume updated 7 March 2022 at 23:20
 - Creating pages of the site (work with a large amount of information);
- Image processing and search (Photoshop);

May 2011 — WTE
November 2012
Kyiv, www.pvcpipe.com.ua
1 year 7 months
FMCG (non-edible)
• Plumbing (Promotion, Wholesale)
Project Manager, part-time content manager.

Duties of the content manager:
- Update site www.valve.com.ua (on the Joomla engine);
- Search for interesting content, information;
- Creating pages on the site, editing materials;
- Writing SEO-oriented articles, according to the subject of the site (industrial valves);
- Processing of pictures, images for the site (Photoshop);
- Site promotion (placing ads, information on advertising portals of Ukraine, control keywords)

Education
Higher
2007 Kyiv National Economic University named after Vadym Hetman
Economics and Management, Marketing

Professional development, courses
2015 SEO-optimization: promotion of sites in search engines
WebPromo Experts, SEO optimization

2015 HTML 5 и CSS 3
Training Center "Basic, HTML 5 и CSS 3

2015 English (Pre-Intermediate)
Oxford School, Pre-Intermediate

2005 Master of Sales
Training Center "Fame", Sales

Key skills
Languages Russian — Native
English — Pre-Intermediate - I am increasing my English level now to Intermediate
Ukrainian — Advanced

Skills CSS HTML SEO optimization Base Python

SMM Internet Marketing B2C marketing CMS Wordpress Joomla CMS SMO Magento
SEO Adobe Photoshop Google AdWords Google Analytics HTML5 Social Media Marketing
E-Mail Marketing Jira Trello Scrum Internet Project Management Launch of new products
Creating Websites Setting tasks for developers Analytical thinking Business metrics analysis

Driving experience

Бокитько Марина • Resume updated 7 March 2022 at 23:20
Own car

Driver's license category B

Additional information
Recommendations UAB Daudrius
Sergey Voevoda (Commercial Director)

Бокитько Марина • Resume updated 7 March 2022 at 23:20