Діана

Diana Pryshchepa
Sales Development Representative / Lead Generation Manager / Data Researcher
Location: Zhytomyr, Ukraine
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
Date of birth: April 1, 1996
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
pryshchepa-a7b378a3/

Experienced lead generator and business development manager with a demonstrated history of working with SaaS
and outsourcing companies. Proficient in various areas such as process development, project management, email
marketing, data research, customer relationship management, and team building.

Experience
Data Researcher / Sr. Data Analyst  working with cold and warm contact bases;
 developing of leads search strategy based on the client's
Brightest Minds target audience and ICPs;
Remote  setting up the search for new leads through LinkedIn, Sales
Jan 2017 – May 2021 Navigator, and other channels (website, events);
 verification of emails (Hunter, Snovio, Getprospect,
ZeroBounce, etc.);
 writing and optimization of email chains + conducting A/B
tests;
 collection and analysis of sending stats;
 warming up new domains and controlling spam levels;
 communication with the client - verbally (calls for review)
and in writing form (request for approval of changes, news,
and statistics);
 onboarding of new employees (mentorship) and
team/project management.
Business Development Manager (BDR)  working with the in-house CRM system;
 creation and adaptation of email chains + conducting A/B
DigiCode tests;
Remote  developing of leads search strategy based on the industry
May 2021 – Apr 2022 (fintech, real estate) via LinkedIn, Sales Navigator, and
automation tools;
 controlling of statistics (email/LinkedIn campaigns -
open/reply/bounce/spam rates);
 preparing and warming up new accounts for sending;
 conducting primary qualification of leads;
 booking calls for our CEO;
 LinkedIn profiles adaptation due to the requirements of
the industry and maintaining social activity (increasing
connections base, writing posts and articles + likes,
comments).
Sales Development Representative (SDR)  combining inbound and outbound activities - US and
Europe markets;
YouScan  developing and testing outreach strategies (by industries);
Remote  preparing pitches for campaigns (email, LinkedIn) and
May 2022 – Aug 2022 manual custom follow-ups;
 finding and verifying cold leads database;
 conducting qualification calls + preparing notes for the
Sales Manager;
 making follow-up calls to leads (AirCall);
 working closely with Hubspot CRM + Sales and Product
teams;
 booking of demos and processing potential clients till that
call;
 LinkedIn profile activities (social selling).
Senior Lead Generation Manager  working with the Zoho Accounts system (CRM, Analytics)
and Sales team daily;
Whales Ventures  working with warm (from database) and cold leads
Remote (LinkedIn, Sales Navigator, ZoomInfo, Crunchbase, Apollo);
Oct 2022 – Dec 2022  developing and testing outreach strategies (by channels
and personas);
 combining 3 ways of sending messages – mass mail
(Convertkit, SendX, Mad Mimi, Octopus, Constant Contact,
Benchmark), custom approach (Woodpecker), and
LinkedIn campaigns (GetSales and LinkedIn Helper);
 preparing analytics and dashboards of outreach
campaigns;
 creating process instructions for Zoho Learn.
Lead Generation Manager  creating and adapting email/LinkedIn flows + conducting
A/B tests;
QA Madness  developing and testing outreach strategies (by channels,
Remote industries, personas);
March 2023 – Dec 2023  working with warm (nurturing, retargeting, special offer)
and cold databases (LinkedIn, Sales Navigator, ZoomInfo,
Crunchbase, Apollo, Angel.co, Seedtable, etc.);
 working with Hubspot CRM system and Sales team on a
daily basis;
 making initial qualification of leads and booking calls with
interested ones;
 preparing analytics and dashboards of outreach
campaigns;
 creating process instructions for LeadGen’s team playbook.

Education

Zhytomyr, Ukraine Bachelor of Economics, Marketing
Sept 2013 – Jun 2017 State University Named After I. Franko

Skills Languages
 Lead generation Ukrainian (native)
 Email marketing Russian (native)
 Customer service English (upper-intermediate)
 Strategy Development
 Research
 Data Management
 Teamwork
 Leadership
 Multitasking