Контактна інформація

Шукач вказав телефон , ел. пошту, Facebook та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/8240957/

Досвід роботи

Media buyer

з 08.2023 по 08.2025 (2 роки)
BTrend - Construction company, Луцьк (Будівництво, архітектура, дизайн інтер'єру)

- Trained a junior media buyer and an analyst from scratch, gradually transferring knowledge and responsibilities.
- Implemented structured task management through Worksection.
- Built and delegated an analytics system with 20+ sales funnel stages, now actively used by sales, marketing, and leadership teams.
- Launched a system for regular testing of creatives and advertising directions — structured by cities, channels, and creative types
- Reduced CPL 3x in the first month (from \$15 to \$5), enabling us to scale up to 1,500 leads/month.
- Collaborated closely with the creative team — wrote briefs for ad creatives and analyzed their performance.

Facebook Ads Spesialist

з 01.2023 по 08.2023 (7 місяців)
Linemedia Digital, Дистанційно (Маркетинг, реклама, PR)

- Developed Facebook Ads strategies for e-commerce and B2B in Europe (truck and spare parts sales).
- Created creatives and technical briefs for designers.
- Launched and optimized ad campaigns, analyzed performance, and made adjustments based on results.
- Developed an analytical system to assess the impact of advertising using advanced formulas and established regular monthly reporting for clients.
- Implemented analytics tools (Google Analytics, Google Tag Manager, Facebook Pixel).
- Communicated with English-speaking clients.

Facebook Ads Specialist

з 11.2021 по 01.2023 (1 рік 2 місяці)
Freelance, Дистанційно (Маркетинг, реклама, PR)

I worked either independently or in collaboration with small agencies, in the following sectors:
- E-commerce: silver jewelry store, Lego toy store, eyelash extension materials store, wholesale cosmetics store, swimwear brand — reduced cost per purchase, improved ROAS, worked with dynamic catalogs.
- Services: B2B baggage delivery company, mortgage broker, neon sign company - reduced cost per lead, improved campaign structure, worked with CRM data.
- Local Business: 3 food delivery services, 3 hotels, furniture manufacturing.

I have worked with both Ukrainian and international clients. This includes a six-month direct collaboration with a Czech agency and a USA-based mortgage broker company

Digital Marketing Manager

з 01.2020 по 11.2021 (1 рік 10 місяців)
Altesso - ECommerce Shop, Дистанційно (Роздрібна торгівля)

- Planning and executing PPC strategy to increase net revenue (Facebook Ads, Google Ads)
- Launching and optimizing ad campaigns, testing products, creatives, and audiences.
- Analyzing results — actual sales in CRM, adjusting budgets.
- Preparing analytics and reports.
- Working with creatives — preparing videos and banners.
- Onboarding assistants.

Store Manager, Advertising Manager

з 12.2018 по 05.2020 (1 рік 5 місяців)
12 Krisel - Secondhand Furniture Store, Луцьк (Роздрібна торгівля)

- Building and managing performance marketing campaigns (Google Ads).
- Assisting with website development and maintenance.
- Creating product photos, videos, and social media banners.
- Posting daily on Facebook, Instagram, Viber, and Telegram.
- Providing courteous customer communication via phone, messengers, and in-person interactions.

Освіта

Lesya Ukrainka Volyn National University

Master's degree, educational program "Document support of management and informational analysis activities", Lutsk
Вища, з 2016 по 2018 (2 роки)

Lesya Ukrainka Volyn National University

Bachelor’s degree, the field of study "Documentation and information services", Lutsk
Вища, з 2012 по 2016 (4 роки)

Знання і навички

• MS Excel
• Google Ads
• Google Analytics
• Canva
• Facebook Ads Manager
• Google Sheets
• E-commerce
• Commerce Manager, Data Feeds

Знання мов

Англійська — вище середнього

Додаткова інформація

👌 Work Experience
I am a Media Buyer specializing in Meta ads and analytics. I have worked with English-speaking clients, trained junior specialists, and organized the work of a small team. My strength lies in creating effective systems that really work. I combine analytical thinking with creativity: I know how to improve the conversion of creatives, dive deep into projects, generate ideas, and write briefs.

For the last 3 years, I have been managing budgets between $5,000 and $10,000 per month. I have worked both in companies and agencies, full-time and as a freelancer. I’ve launched and optimized Facebook ads, analyzed campaign performance based on data, improved results, and collaborated with creative teams.

Technologies & Tools
- Facebook Pixel, GA4, Google Tag Manager, UTM parameters, CRM systems, Dynamic Catalogs
- Worksection, Notion
- Video editing, Banner creation
- Google Sheets: Pivot tables, VLOOKUP, SUMIF, IF, over 20 formulas, Simple JavaScript, Dynamic Dashboards, graphics, visualizations

Industries I Have Worked With:
- Services with multi-step sales funnels: I have a deep understanding of how sales funnels work, analyzing CRM data and making decisions based on actual sales, not just the data from the ad account. I worked 2 years in a construction company, and launched ads for a B2B baggage delivery company and a mortgage broker.
- E-commerce: I have experience creating strategies for product businesses, working with dynamic catalogs, and boosting sales of specific products. My clients included a handbag store, silver jewelry store, Lego toy store, eyelash extension materials store, wholesale cosmetics store, and swimwear brand.
- Local Business: I have experience targeting specific cities and small audiences. I’ve worked with 3 food delivery services, 3 hotels, a massage client, and a furniture manufacturing company

💪 Let's talk
Tg @myroslava_MI
Regards, Myroslava