Natali

Natali Litvinova
Product, UI-UX designer


[відкрити контакти](див. вище в блоці «контактна інформація»)

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ABOUT ME
I am a multidisciplinary Product & UI/UX Designer with a strong background in web design,
interface research, and digital product strategy. 

With over 10 years of experience, I have helped businesses craft seamless, user-centric
experiences by combining research-driven insights with aesthetically compelling design
solutions. 

My expertise spans across UI/UX research, design systems, interactive prototyping, and
usability testing, ensuring products that are both functional and visually engaging. I thrive at
the intersection of design and strategy, leading teams and projects that elevate brand
presence and digital experience.

EXPERIENCE
Design Team Lead, UI/UX Designer

Singularity Dynamics OÜ · Full-tim
Team lead designer. Leading UI/UX and brand design for crypto platforms (wallets,
exchanges, DeFi), applications.

Key Responsibilities:

Team Leadership – Manage designers (UI/UX, motion, illustrators), developers,
streamline Figma workflows, and conduct design sprints

Product Vision – Architect design systems for complex fintech data (block explorers,
trading charts, NFT interfaces
Team lead designer. Leading UI/UX and brand design for crypto platforms (wallets,
exchanges, DeFi), applications. Key Responsibilities: Team Leadership – Manage
designers (UI/UX, motion, illustrators), developers, streamline Figma workflows, and
conduct design sprints Product Vision – Architect design systems for complex fintech
data (block explorers, trading charts, NFT interfaces)
Art director

H11 shooting · Part-time


Creative Director | Brand Strategist & Visual Storyteller

I orchestrate end-to-end creative vision – from initial concept to impactful execution. 

Leading multidisciplinary teams (designers, photographers, videographers, models), I
develop compelling brand narratives that captivate audiences across all touchpoints. 

My Craft: 

- Talent Curation, - Cinematic Storytelling, - Strategic Brand Building
EXPERIENCE

UI-UX, web designer

United Nations · Full-tim
DESIGN SYSTEM DEVELOPMENT for different teams, design kit, 

branding, work with developers

Product Designer

Yandex · Full-tim
Senior Product Designer leading interface design for web/mobile apps. Led end-to-end
UX research to identify pain points and improve user flows.

Designed high-converting campaigns (ads, landing pages, illustrations).

Managed freelance teams, ran A/B tests, and collaborated with cross-functional teams
to drive growth."

Freelance Graphic Web Designer

gotideas.studio · Part-tim
Digital Product Design (Web/Mobile Apps, SaaS
Branding & Visual Identity (Logos, Style Guides
Marketing Design (Landing Pages, Social Media
User-Centered Solutions (UX Research, Wireframing)

SKILLS & TOOLS
Design & UX: UI/UX Design, Web & Mobile App Design, Wireframing & Prototyping, User flow,
Product Design, Brand Identity & Visual Design, Marketing & Advertising Design, Design
Systems & Component Libraries, User Research & Testing, Customer Journey Mapping.

Responsive Web Design, SaaS & Dashboard Design, Web3/Crypto UI Design, AI Integration
(Midjourney, ChatGPT)

Leadership & Strategy: Design Team Leadership, Workflow Optimization, Creative Direction,
Design Budgeting, Cinematic Storytelling, Strategic Brand Building

Software & Tools: Figma, Adobe Creative Suite, Webflow, Miro, After Effects (Basic),
Generative AI for Design

EDUCATION
Academy Of Culture And Arts

Specialist, Computer graphics artist and teacher

Ukraine 2008 - 2013

Languages
English, Russian, Ukrainian, Spanish

Let’s collaborate to build user-friendly,
visually stunning digital experiences!