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Досвід роботи

PPC-specialist

з 05.2020 по нині (5 років 3 місяці)
Freelance, Remote (Marketing, advertising, and PR)

More than 5 years of experience. Worked both alone and in a team. Set up Google Ads advertising campaigns of all types for clients around the world and with different advertising budgets.
Daily tasks:
- Developing strategies for promoting clients using contextual and targeted advertising.
- Preparing and creating advertising campaigns in Google Ads and Facebook Ads.
- Maintaining existing campaigns in Google Ads and Facebook Ads.
- Interaction with clients.
- managing and controlling budgets in advertising offices;
- selecting keywords, negative keywords;
- writing "selling" (calls to action, etc.) ads
- adding various extensions (additional links, prices, clarifications, phone numbers, etc.)
- analyzing competitors
- Controlling budgets (replenishment, distribution);
- monitoring indicators.
- Maintaining statistics and analyzing the effectiveness of advertising campaigns.
- Optimizing advertising campaigns.
- Reporting on launched advertising campaigns.
- Creating and testing hypotheses to improve results.
- Setting up an analytics system
- analyzing the effectiveness of advertising campaigns through advertising system reports and Google Analytics

Знання мов

• Англійська — вище середнього
• Українська — вільно
• Російська — вільно