Роман

Roman Muzh
date of birth: 29/07/1980
Location: ukraine, Kyiv.
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romko

Profile briefly Profound, innovative-thinking and results-driven marketer with 10+ years of experience in FMCG
about markets and 4+ years in advertising • Expertise in strategic planning, strategy implementation,
myself brand development, launching new products • Significant experience in brand management,
brand communication development, marketing planning, product development and project
management • Feel comfortable working within international environment • Excellent presenter
• Experienced graphic designer • Open-minded, selfless, 100%-team-player • Passioned with
invention new and improving existing things

EXPERIENCE Feb’21 - «ALBRO BEVERAGE COMPANY» LLC http://hype.ua
till now marketing manager / partner
Brand creation and development • Marketing strategy development and execution • Product development
Key initiatives:
Initiated creation of brand “Hype” – naming, positioning, marketing strategy
Developed product range and design for vodka brand “Fjord”

sep’18 - «BRANDS&TRENDS» Branding Agency
till now CREATIVE DIRECTOR / DESIGNER / partner
Brand creation (naming, design, range) • Marketing communication • Packaging design
Key initiatives:
Created numbers of Product packaging designs and brand identities
(visit https://www.behance.net/RomanMuzh)

dec’15 - «LVR Alco» LLC https://zlatogor.ua
sep’18 MARKETING MANAGER
Brand strategic planning • Portfolio development • Brand launches and brand activities implementation •
Internal design department management
Key initiatives:
Developed new positioning based on consumer surveys, managed redesign for key brand in portfolio
(“Status”) and presented to Company management
Launched communication campaign based on new brand message for mid-price segment brand (“Zlatogor”)
Initiated and managed redesign for key brand in liquor category for brand “Stygla”
Initiated new brand development in balm category (“Green Hills”)
Managed internal design department, initiated improvement of Company office, internal documentation

jan’14 - «Eastern Beverages Trading» LLC https://zlatogor.ua
apr’14 Group Brand Manager
Strategic and operational planning • Portfolio development • Brand launches and brand activities
implementation • Budget planning
Key initiatives:
Initiated new communication idea/platform for key brand in company portfolio (“Medoff”)
Initiated new vodka brand launches

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EXPERIENCE jun’12 - «Olymp Alcohol Company» LLC https://olymp.ua
dec’13 Group Brand Manager
Strategic and operational planning • Portfolio development • Brand launches and
brand activities implementation • Budget planning

Key initiatives:
Managed new brand strategy for key brand in company portfolio (“Prime”) by redesigning product
range, launching of new SKU – “EVO”, adding innovation in product packaging (put fluorescent paint
on the label), launching new communication campaign (TVC/print/digital/POSM)
Managed launch of new mid-price segment brand (“Malynivka”) – cooperation with internal and
external departments (Intelligence Insight, NPD, Design Agency), management of the creative and
production Agencies, cooperation with Sales department
Managed Launch of new SKU for key brand in company portfolio “Plakuchaya Iva” (Product design,
TVC/print/POSM)

jan’10 - «imperial brands» plc / ukraine
feb’12 brand manager (international brands: gauloises / west)
Strategic and operational planning • Brand and product development • Brand launches
and brand activities implementation • Budget planning

Key initiatives:
Developed and executed marketing strategy for key mid-price segment brand “West” for FY2012
(launch of new progressive product formats “Compact” and “Fusion”)
Actively participated in development of innovative POSM for “West Fusion” and “West Compact”
Presented Marketing Team of Ukrainian office at Gauloises Brand Global Workshops (Paris)

Jan’08 - «imperial brands» plc / ukraine
jan’10 Junior brand manager (local brands: style / classic)
Operational planning • Brand and product development • Brand launches and brand
activities implementation • Budget planning

Key initiatives:
Executed launch of key brand in the actively developing format on the market (“Super Slims”)
“Style” (cooperation with Promo Agencies and Trade Marketing Dpt)
Managed launch of brand “Prima 83” in totally new format on the market by active cooperation
with Intelligence Insight, NPD, Design agency. Initiated creative brand proposition to consumer
Executed redesign initiative for brand in low-price segment “Classic Imperial’ by driving creative
process, consumer research and presenting initiative to stakeholders (Germany, Hamburg)

nov’05 - «Grey» Network Advertising Agency / ukraine
dec’07 account manager
Clients: Procter&Gamble, GlaxoSmithKlien, Lifecell

Project management (TV/Press/BTL advertising, pr-events) • Work organization inside agency •
Budgets preparations • Preparation of presentations, timelines, project overview

education 1998- National University of Kyiv-Mohyla Academy / ukraine
2004 Master Degree in Computer Science
1997- State Technical University of Oil and Gas / ukraine
1998 Pipeline Engineering (Uncompleted)

Languages ukrainian - native english - fluent russian - fluent

Office tools Advanced in MS PowerPoint
PC skills
design tools Pro user in Adobe Illustrator / Photoshop / Figma

Co-creator and artist in “PATSYKI Z FRANEKA” Music Band
hobbies Football, dancing, snowboarding, music, computer games, innovations