Олександр

1

Oleksandr Melnyk
Location: Ukraine
Employment: Remote full-time contract, full-time office
Possible relocation for office work: Kyiv, Lviv, Ivano-Frankivs’k
Contacts: [відкрити контакти](див. вище в блоці «контактна інформація») |
LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)

Oleksandr Melnyk...1
Experience Related to CMO / Head of Marketing / Head of Growth / Head of Product Marketing:.
2
Marketing Team Lead | PRNEWS.IO...2
CMO | NaturalLinks...2
Senior Performance Marketing Manager | Netpeak Software... 2
Email Marketing Lead | AutoBidMaster... 2
Digital Marketing Lead | Xenoss... 2
Performance Marketing Lead | Anyword... 2
Head of Business Development | ExpertBox... 2
Chief Marketing Officer | MØRE... 3
Head of Product Marketing & Business Development | BTC-Alpha (ALP.com)...3
Head of Media | Na chasi... 3
Marketing Manager | andcards... 3
Head of Media | Imena.ua... 3
CMO | Componentix... 3
Online Journalist & Editor | AIN.UA... 3
Sales And Marketing Specialist | InnoVinn... 4
The Next Challenge I’m Looking For:... 4
Where You Can Get Recommendations:...4
Tools & Skills Proficiency:... 4
 2

Experience Related to CMO / Head of Marketing / Head of Growth /
Head of Product Marketing:
Marketing Team Lead | PRNEWS.IO
June 2024 - … | Estonia | Remote
Full cycle of developing, organizing, and managing a marketing team of 10 people.

CMO | NaturalLinks
Jan 2024 - Jun 2024 | Bulgaria | Remote
Full cycle of developing, implementing, and managing PPC, email, and LP-related campaigns for an
SEO services agency in a grey niche. Defining marketing strategy and analytics on inbound channels.
CRO and marketing A/B testing.

Senior Performance Marketing Manager | Netpeak Software
Jun 2023 - Jan 2024 | United Kingdom | Remote
Full cycle of developing, implementing, and managing PPC, email, and LP-related campaigns for
SaaS-based products Netpeak Spider and Netpeak Checker. Co-managing a small team of middle and
senior experts related to PPC, email marketing, and content development.

Email Marketing Lead | AutoBidMaster
Jan 2023 - Jun 2023 | United States | Remote
Developing email marketing inventory for AutoBidMaster—a US-based, fast-growing online
marketplace in the segment of used & salvaged vehicle auctions.

Digital Marketing Lead | Xenoss
Jun 2022 - Jan 2023 | New York, United States | Remote
Helicopter-view-based digital marketing and managing paid campaigns, SEO, and acquisition channels
for a MarTech company with 15+ years of building software for marketing, advertising, and media (2020
Programmatic Power Players AdExchanger's awards winner).

Performance Marketing Lead | Anyword
Nov 2021 - Jun 2022 | Israel | Remote
Omnichannel performance marketing tasks, campaigns, and reporting on them. Managing budgets,
bidding strategies, and ad delivery across 6 different acquisition channels and dozens of
performance-based ad campaigns (5-figure budgets per channel).

Head of Business Development | ExpertBox
Dec 2020 - Nov 2021 | Delaware, United States | Remote
Onboarding, demo sessions, customer relations, and pre-launch activities. Email & LinkedIn Marketing.
BizDev and Customer Development at ExpertBox.io SaaS.
 3

Chief Marketing Officer | MØRE
Aug 2019 - Dec 2020 | Ukraine | Office on-site
Operational tasks and managing a team of experts in several areas working for IT companies and
startups (the teams consisted of 10 experts working full-time to solve tasks in SMM, Content Marketing,
Targeted Ads (Google, Yandex), and design for startups and blockchain-based projects, as well as
IT-centric SMEs)

Head of Product Marketing & Business Development | BTC-Alpha (ALP.com)
Aug 2019 - Dec 2020 | Ukraine + Estonia | Office on-site + Remote
Development of product marketing, performing market analysis, and advising the CMO in
user-acquisition strategy, user-retention strategy, and new-product marketing.

Marketing planning and strategy, managing a department of 5-7 specialists, market-fit research, A/B
market tests. Working with Ukrainian and international B2C/B2B brands as advertisers/partners.
Performing A/B-based email marketing campaigns and analyzing results, and optimizing campaigns
(Stripo, Gmail, ActiveCampaign).

Head of Media | Na chasi
Mar 2017 - Jan 2019 | Kyiv + Vinnytsia | Remote + Office on-site
Editor-in-Chief, Content & SMM Strategist. Podcast Co-host.

Marketing Manager | andcards
2019 | South Korea | Remote
Marketing Communications, Content Marketing, and Marketing Development of andcards activities on
the global market. Content plans and email marketing campaign plans.

Head of Media | Imena.ua
Aug 2014 - Mar 2017 | Kyiv, Ukraine | Remote
Editing, strategy, and content policy of the 5+ person team. Editing, strategy, and content policy of the
5+ person team.

CMO | Componentix
Jun 2014 - Feb 2015 | Vinnytsia, Ukraine | Office, on-site
Online marketing and sales, social media communications, and internal marketing.

Online Journalist & Editor | AIN.UA
Apr 2011 - Oct 2012 | Kyiv, Ukraine | Remote
News, articles, posts. Facebook, Google+, & VK.com accounts of the web project. Polls and interviews
for AIN.UA News, articles, and posts. Translating articles (research papers, blog posts, cases, foreign
startup advice, and experiences). CMS management, bug tracking, and reports.
 4

Social media and website KPI monitoring, reports, and media strategy tips. Interviews and reviews,
email, and phone networking.

Sales And Marketing Specialist | InnoVinn
Dec 2007 - Nov 2009 | Vinnytsia, Ukraine | Office, on-site
Marketing analysis & representative documentation of the company
Data-mining, competitors’ activity analysis & research (including web search).
Editing and making the products and systems presentations (MS PowerPoint).

The Next Challenge I’m Looking For:
●​ Full-time or contract/PE employment in B2C/B2B SaaS or service, product-focused, data-driven.
●​ Priority to Head of Marketing, Head of User Acquisition, Head of SEO, and CMO.
●​ Preferably for no less than 12 months, long-term cooperation only.
●​ Before further steps are ready tell me more about the scope of tasks.
KPIs of the team and the existing workflow in the company.

Where You Can Get Recommendations:
●​ Eli Bar-Lev, ex-CMO at Anyword
●​ Maria Sokolovska, ex-Product Manager at ExpertBox
●​ Anzhelika Hroholska, ex-CMO at ALP.com (BTC-Alpha).

Tools & Skills Proficiency:
●​ English: C1, both writing and offline/online communication

●​ Acquisition & Retention:
○​ Facebook and LinkedIn—acquisition, remarketing, and lookalike ad campaigns with a $10K-150K
monthly budget per platform.
○​ Google Ads—acquisition, remarketing, and lookalike ad campaigns with a $100K-150K monthly
budget per this platform.
○​ TikTok—acquisition and remarketing ad campaigns with a $10K-50K monthly budget per this
platform.
○​ Email—maintaining email marketing full-cycle with up to 1M subscribers.

●​ Task Management:
○​ Trello, ClickUp, Basecamp, Asana, and Notion—managing projects and Kanban boards for teams
from 5 to 45 members.

●​ Analysis:
○​ Google Analytics (Universal + GA4)—weekly/monthly dashboards, detailed reports on events
tracked with Google Tag Manager + conversions and KPIs.
 5

○​ Google Ads, Facebook Ads, LinkedIn Ads—monthly reporting based on UTM-ed campaigns
(CTR, CPC, CPM, cost/conversion, events, clicks, impressions, etc.).
○​ Hotjar—monthly reporting based on tracked leads, events, UTMs, and selected LPs.
○​ Semrush, Ahrefs—SEO audits, keyword research on lists and competitors.
○​ Tableau—in-depth analytics reports based on 3 or more sources.
○​ SimilarWeb Pro—competitors’ KPI research on domains.

●​ CRM:
○​ HubSpot, Pipedrive—managing leads and clients in different funnels and lists from 10K up to
150K profiles included.

●​ Email Marketing:
○​ Mailshake, Snov.io, Reply.io—cold and semi-warm outreach for lists from 1K to 20K profiles
included.
○​ ActiveCampaign—full-funnel email marketing campaigns for 250K subscribers.
○​ Stripo—email mockups, design, and template development for regular and customized
campaigns.

●​ Prototyping & CustDev:
○​ Draftium—development of mockups of landing pages and websites
○​ Miro—development of workflows, diagrams, funnels
○​ Figma—development of mockups of social media ads, landing pages, and web forms
○​ Weblium, Tilda—development of landing pages and promo websites
○​ WordPress—developing content projects, landing pages, UGC websites, and news aggregators.

●​ Lead generation, outbound demand gen, and outreach:
○​ Skylead, Zopto, Expandi—automation of LinkedIn lead generation and outreach
○​ Woodpecker, Snov.io—automation of email marketing and cold outreach
○​ LinkedIn Sales Navigator—ad campaigns, outreach, inMails.