Ihor

IHOR HOLUSHKO
PPC MARKETING MANAGER
(GOOGLE, META)

SUMMARY
CONTACT
5+ years of experience in PPC;
Telegram Domains: SaaS, B2B, B2C, healtech, e-commerce, web-extensions, etc.;
Markets: CIS, the USA, the UK, EMEA, APAC, Australia
[відкрити контакти](див. вище в блоці «контактна інформація»)
Budgets: ranging from $10k-$200K monthly;
Mentorship of junior team members;
Portfolio (detailed figures)
Google, Bing, Meta;
Ukraine KPIs according standard metrics as CPL, ROAS/ROMI, CPI, CPC, CTR, LTV.

SKILLS & TOOLS WORK EXPERIENCE
PPC Marketing Manager
MD Finance , remote,Ukraine Nov 2024 – Nov 2025
GTM, Google Ads, Google Analytics,
Setting up advertising campaigns on additional websites.
Meta Ads, Google Ads Editor Participating in the creation of landing pages for the product.
Working with financial offers and increasing their conversion rate.
Bing
Analyzing the effectiveness of advertising campaigns and continuously
SemRush improving them

Appsflyer, Looker Studio Product Marketing Manager (Google)
Gaxos, remote, Ukraine Jul 2024 – Nov 2024
PPC, keyword research, keyword analysis
Developed and executed B2C marketing strategy for AI Tools (SaaS)
Multi-Channel Marketing Led SEO stream to boost organic traffic and visibility from scratch
Conversion Optimization; Conducted keyword research and optimized content
Aligned marketing initiatives with product goals and performance data
Copywriting, Quality Score Optimization HealthTech products - e-commerce channel
Organic Growth Strategies
PPC Marketing Manager
TBST, remote, Ukraine Jan 2024 - Jun 2024
A/B Testing Managed and optimized campaign performance, budgets, and targeting to boost
ROI by 50%
Conducted keyword research, audience targeting, and competitive analysis
Reported on KPIs and collaborated with cross-functional teams to align
strategy
LANGUAGES Built and scaled demand generation through e-commerce channels
Proposed improvements and contributed to product enhancements
Ukrainian Implemented and tested new strategies to increase campaign effectiveness
Communicated timelines, budgets, and progress to leadership stakeholders
English PPC Specialist
Poster, remote, Ukraine Apr 2023- Dec 2023
German Executed full-cycle PPC campaigns (Google & Facebook) aligned with product
goals
Spanish Developed and optimized paid search strategy based on KPIs and
performance trends
Ran A/B tests on keywords, ads, and landing pages to improve results
Collaborated with Marketing and Design teams to ensure cohesive execution
PPC Specialist / Google Ads Manager
EDUCATION
Clientfoundry, remote, Ukraine Aug 2020- March 2023
Managed and optimized paid search campaigns (CIS & US markets) with $10K+
KNEU, Kyiv
monthly budgets per account
Master’s Degree in Economics & Banking Handled top-performing B2B, B2C, and e-commerce client accounts
Launched and optimized search campaigns from scratch
Conducted keyword research, copywriting, and A/B testing
Created high-converting ad copy and continuously improved performance via
search query analysis
Generated a steady flow of quality leads for the Sales team