Ihor

IHOR HOLUSHKO
PPC MANAGER

SUMMARY
CONTACT
4+ years of experience in PPC;
Telegram Domains: SaaS, B2B, B2C, infobiz, e-commerce, web-extensions, etc.;
Markets: CIS, the USA, the UK, EMEA, APAC, Australia
[відкрити контакти](див. вище в блоці «контактна інформація»)
Budgets: ranging from $10k-$82K;
Mentorship of junior team members;
Portfolio (detailed figures)
Google, Bing;
Valencia, Spain KPIs according standard metrics as CPL, ROAS/ROMI, CPI, CPC, CTR, LTV.

SKILLS & TOOLS WORK EXPERIENCE
PPC Marketing Manager
Jan 2024 - current
GTM, Google Ads, Google Analytics, TBST, remote, Australia

Meta Ads, Google Ads Editor Managed and optimized campaign budgets, bids, and performance metrics
Tracked and reported campaign performance, including KPIs and ROI.
Bing Conducted thorough keyword research, audience targeting, and competitive
SemRush analysis.
Implemented and tested new strategies to enhance campaign effectiveness to 50%.
Appsflyer, Looker Studio Collaborated with multiple teams and stakeholders to align strategies.
PPC, keyword research, keyword analysis Contributed to product feature concepts and enhancements.
Communicated project timelines, budgets, and progress to leadership stakeholders.
Multi-Channel Marketing Identified and proposed opportunities for process improvement.
Conversion Optimization;
Copywriting, Quality Score Optimization
PPC Specialist
Organic Growth Strategies Poster, remote, Spain May 2023- Jan 2024
A/B Testing Executed end-to-end PPC cycle: created, managed, and optimized
Google/Facebook campaigns.
Defined, monitored, and analyzed trends in KPIs.
Developed paid search strategy based on product-specific goals.
Actively tested and analyzed keywords, ads, landing pages, and positions to
LANGUAGES drive results aligned with project objectives.
Participated in digital strategy and media planning.
Ukrainian Prepared weekly and monthly reporting.
Collaborated closely with Marketing and Design departments to implement a
English cohesive and integrated workflow.

German
PPC Specialist
Spanish Clientfoundry, remote, Ukraine Aug 2020- March 2023

Responsible for the company's top revenue-generating clients: b2b, b2c, e-
commerce projects.
Developed and implemented all search campaigns from scratch.
EDUCATION Created consistent quality leads for the Sales Department.
Google Ads Manager
KNEU, Kyiv
Set up and optimized advertising campaigns from the geos of the CIS and the
Master’s Degree in Economics & Banking
USA with advertising budgets of 10k USD per month/account.
Collected keywords.
Maintained, optimized, and created ad text for campaigns.
Conducted copywriting and A/B testing.
Revised search queries.