Olha

O L H A Y E M E LYA N OVA
PRODUCT MANAGER

DETAILS PROFILE

ADDRESS Product Manager with over 10 years of experience in FMCG, beauty, telecom,
Kyiv city and IT. I work at the intersection of product development, market insights, and
Ukraine
cross-functional collaboration.
PHONE
I have hands-on experience launching products from scratch, managing the
[відкрити контакти](див. вище в блоці «контактна інформація»)
full lifecycle from concept and research to production, launch, and post-launch
EMAIL improvements. I enjoy working with physical products, packaging, positioning, and
[відкрити контакти](див. вище в блоці «контактна інформація») consumer feedback, and turning insights into clear product decisions.

I am especially interested in contributing to Ukrainian consumer brands and
LINKS applying structured product thinking to categories where quality, trust, and real
effectiveness matter.
Linkedin

Current project EXPERIENCE

Product Expert (B2C VAS), Vodafone Ukraine Kyiv
SKILLS
Sept 2023 — Present

Product Vision Key Responsibilities & Activities

E2E Product Lifecycle • B2C cybersecurity solution design. Led activities to adapt architectural design
and implementation planning for a new, network-level B2C cybersecurity service
Agile product (DNS security hybrid model).
management • Complex deployment coordination. Coordinated highly specialized
cross-functional teams (Core Network/PCRF, IT Security, Infrastructure, Billing)
Unit Economics &
Funnel Metrics: LTV, to achieve technical sign-off on the complex deployment design.
CAC, AOV, MAU, ARPU, • Digital service management. Driving engagement and optimizing
CVR, Reactivation Rate, acquisition/reactivation funnels.
Retention Cohorts • Growth campaigns. Led data-driven marketing campaigns for prepaid
and postpaid segments, achieving measurable improvements in customer
LANGUAGES acquisition.
• Retention strategy. Enhanced customer retention through loyalty-driven
English - B2 strategies like subscription extensions and early renewal incentives.
• Key metrics. CTR, CVR, Reactivation Rate,MAU, DOU, ARPU, LTV
Ukrainian - native
Key Achievements

• Scaled the service user base by 188% since Sep 2023, demonstrating strong
HOBBIES
adoption growth.
• Enhanced fraud protection efficiency: blocked in-call fraud attempts grew by
Tennis, drawing
100%, out-call by 80%, and SMS fraud by 129%.
• Delivered consistent revenue growth (PrP & PoP) while reducing negative
margin impact.
• Expanded coverage and improved detection of fraudulent numbers, ensuring
higher customer security.
• Developed and executed a product growth strategy that combined
monetization, security, and user acquisition.
Product/Project Manager (B2C travel project), Kyiv
Uptarget.co
Mar 2022 — Jan 2023

Key Responsibilities & Activities

• Strategic product development. Led the development of critical updates and
functional enhancements for two B2C travel platforms, ensuring competitive
positioning and alignment with market trends.
• Backlog management. Effectively prioritized and managed the Product
Backlog, synchronizing initiatives with core business goals and deep customer
insights.
• Cross-Functional coordination. Ensured seamless collaboration across Design,
Engineering, and QA teams, leveraging customer feedback as the primary driver
for incremental product improvement

Key Achievements

• Implemented Tav Hazahav (gift card) for Shufersal Travel: Expanded
customer payment options, which directly boosted CVR at the payment stage
and increased loyalty.Integrated the Pattern insurance platform for Gulliver:
Achieved seamless embedding of personalized insurance products, successfully
increasing AOV by reducing friction during the booking process. Conducted
A/B tests within the product funnel (Shufersal/Tav Hazahav travel projects) to
measure conversion to next step and optimize interface/flows.

Product/Project Manager, Bidpulse.io (B2B ad-tech) Kyiv
Mar 2021 — Jan 2022

Key Responsibilities & Activities

• Product discovery & strategy. Systematically conducted user research and
feedback sessions to identify critical pain points and high-impact improvement
opportunities precisely.
• Agile management. Drove continuous platform enhancement by leading
platform updates that resulted in measurable improvements in user satisfaction
(UX/UI).
• Process leadership. Expertly organized and facilitated all core Scrum
ceremonies and Agile practices (Sprint Planning, Daily Stand-up, Sprint Review,
Sprint Retrospective), ensuring high team velocity and transparency

Key achievements

Expansion. Successfully executed the geographical expansion of the B2B ad-tech
platform, resulting in market launches in the highly competitive US and Israel
markets.

Project Manager, Innovation Development HUB Kyiv
Oct 2020 — Feb 2021

Key Responsibilities & Activities

• Project Delivery & Coordination. Coordinated and supported the delivery of
software development projects, ensuring the timely execution of tasks and
milestones in alignment with project plans.
• Client & Stakeholder Communication. Managed communications with clients
to clarify requirements, priorities, and expectations, translating their needs into
defined business and technical goals.
• Team Management & Task Prioritization. Planned, prioritized, and assigned
tasks to the development team, tracking progress, proactively identifying
blockers, and facilitating effective resolutions.
• Project Documentation & Reporting. Maintained comprehensive project
documentation (requirements, plans, reports, timelines) and participated in
meetings, providing operational support to the team in resolving technical and
organizational impediments.
Product/Project Manager, Bidpulse.io (B2B ad-tech) Kyiv
Aug 2018 — Sept 2020

Key Responsibilities & Activities

• Product discovery & strategy. Systematically conducted user research and
feedback sessions to identify critical pain points and high-impact improvement
opportunities precisely.
• Agile management. Drove continuous platform enhancement by leading
platform updates that resulted in measurable improvements in user satisfaction
(UX/UI).
• Process leadership. Expertly organized and facilitated all core Scrum
ceremonies and Agile practices (Sprint Planning, Daily Stand-up, Sprint Review,
Sprint Retrospective), ensuring high team velocity and transparency

Key achievements

Expansion. Successfully executed the geographical expansion of the B2B ad-tech
platform, resulting in market launches in the highly competitive US and Israel
markets.

Head of project, Havas Village Engager.com.ua (B2B Kyiv
platform for marketing activities)
Dec 2017 — Aug 2018

Key Responsibilities & Activities

• Market & product strategy. Led data-driven, hypothesis-based market analysis
to devise strategic plans that were fully aligned with the overarching product
vision.
• Requirements definition. Crafted clear product requirements derived from
in-depth market research and valuable customer insights, serving as the
foundation for development.
• Stakeholder management. Fostered crucial collaboration with account
managers and internal clients to stay attuned to evolving client needs and drive
seamless feature adoption.
• Feature presentation. Conducted engaging product demos, effectively
presenting new features and functionality to both stakeholders and early
adopters.

Project Manager, DaoMobile (B2B Telecom) Kyiv
Jan 2016 — Nov 2017

Key Responsibilities & Activities

• Product launch & strategy. Led the end-to-end launch of 1-click WAP
subscriptions offering, including developing comprehensive launch plans and
managing complex cross-functional implementation.
• Seamless fulfillment. Collaborated closely with designers, content managers,
developers, and layout teams to create a seamless and optimized web fulfillment
process for end-users.

GMS Worldwide (B2B Telecom), GMS Worldwide (B2B Kyiv
Telecom)
Feb 2013 — Sept 2015

Key Responsibilities & Activities

• Strategic partnership development. Built comprehensive partnerships with all
Ukrainian mobile operators to enable the distribution of mobile advertising via
their network infrastructure.
• Product requirements. Developed detailed business requirements for new
products and enhanced existing functionality, including shaping product design
and customer journeys.
Product marketing manager , Hexagone.ua (Orlane, Kyiv
Lalique, Biehl Parfumkunstwerke, B2B, B2C Retail)
Dec 2011 — Jul 2012

Key Responsibilities & Activities

• Pricing and sales strategy. Developed pricing policies and sales strategies,
effectively optimizing purchase planning.
• Product launch support. Led launches and provided robust support for new
product lines, ensuring effective marketing-to-sales coordination.
• Promotional execution. Created and executed BTL campaigns, including
adapting media materials and managing spot placements.

Product manager (Messaging & Call competition Kyiv
services), lifecell (B2C Telecom)
Feb 2007 — Jul 2011

Key Responsibilities & Activities

• Pricing and sales strategy. Developed pricing policies and sales strategies,
effectively optimizing purchase planning.
• Product launch support. Led launches and provided robust support for new
product lines, ensuring effective marketing-to-sales coordination.
• Promotional execution. Created and executed BTL campaigns, including
adapting media materials and managing spot placements.

Brand manager (Perwoll, Silan, В2C, B2B retail), Kyiv
Henkel
Jun 2005 — Jan 2007

Key Responsibilities & Activities

• Product adaptation & reporting. Managed new product adaptation, including
preparing and presenting marketing-to-sales information, and executing
detailed reporting to the head office.
• Market research & assortment. Conducted targeted market research,
including home visits, and was responsible for developing and implementing
strategies to control assortment within the market.
• Media & promotional oversight. Oversaw the adaptation of media materials,
including controlling the allocation of spots, and managing the development
and presentation of Point of Sale Materials (POSM).

TOOLS

Product Analysis (Fullstory, Tableau)

Product Documentation & task Management
(Confluence Jira/Trello, SAS (basic), SAP (basic))

EDUCATION

Master’s degree, Marketing & Advertising Kyiv

IAPM

Master’s degree, History & Ethnography Kropyvnytskyi

Central Ukrainian State Pedagogical University

Business analytics/Product Management, IT school
Hillel
Product Management, skillsetter.io