Іван

IVAN PODDUIEV
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
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RESUME

I am an experienced Brand Manager, having worked for major international companies such as
Global Spirits, Gebr. Heinemann, and Jäegermeister. I have extensive experience in product
development and launch, marketing campaign planning, and stakeholder engagement.

KEY SKILLS:

• Brand Management: experience in developing branding strategies, advertising and
marketing campaigns, budget management, and results analysis.
• Communication: ability to effectively communicate with various stakeholders, such as
clients, partners, colleagues, media representatives, ability to negotiate and reach
agreements;
• Analytical Skills: ability to gather, analyze, and interpret data from various sources, such as
market research, competitive information, sales statistics, etc.;
• Presentation Skills: ability to prepare and conduct presentations, training, seminars for
different audiences.
• Project Management: experience in managing various projects from start to finish, ability to
plan work, coordinate team efforts, and meet deadlines.
• Cross-cultural collaboration: experience in working with clients and partners from different
countries and cultures.

WORK EXPERIENCE:

PR MANAGER | NDA (Gambling)
(January 2025 – Present)
• Managing the PR direction of the crypto casino and its affiliate program.
• Developing and implementing PR strategies for B2C and B2B sectors.
• Overseeing publications (twice a week) on official resources and with partners.
• Developing SMM and Media as the main communication channel for PR.
• Organizing press releases on the company's website and social media.

BRAND MANAGER, NDA, ENTERTAINMENT TECH (IGAMING)
(March 2023 – December 2024)

Key Responsibilities:

• Brand Strategy Development: Designed and implemented brand strategies to strengthen
market positioning and enhance customer recognition within the competitive iGaming industry.
• Campaign Management: Planned and executed multi-channel marketing campaigns,
including digital, social media, and offline activations, driving user engagement and acquisition.
• Player Acquisition and Retention: Collaborated with CRM and performance marketing
teams to develop loyalty programs, optimize acquisition funnels, and enhance player lifetime
value (LTV).
• Market Research and Competitor Analysis: Conducted market and trend analysis to identify
growth opportunities and adjust strategies to maintain competitive advantage.
• Affiliate and Partnership Management: Built and managed relationships with affiliates and
strategic partners, increasing traffic and brand exposure.
• Compliance and Regulation: Ensured marketing materials adhered to iGaming regulations
and industry standards, coordinating closely with legal teams.
 • Performance Analysis: Measured and reported campaign performance using key metrics
such as CPA, ROAS, and retention rates, providing insights to guide future strategies.
• Creative Oversight: Directed the creation of high-quality, engaging marketing assets,
ensuring brand consistency across all platforms and campaigns.

BRAND MANAGER, Global Spirits (one of the largest alcohol holdings in Ukraine)
(March 2021 - December 2022)

Responsibilities:

• Develop and implement a marketing strategy for a new company product.
• Manage the brand life cycle, from development to market launch.
• Conduct marketing research and market analysis to ensure brand competitiveness.
• Develop and execute marketing programs to increase brand awareness and sales.
• Manage marketing expenses and monitor performance indicators.
• Plan and execute advertising and promotional events that increase sales.
• Develop sales and brand presentation materials, including creative concepts, packaging, and
POS materials.
• Analyze the market and competitors to formulate sales and marketing strategies.
• Plan and conduct market research to ensure effective brand positioning.

Achievements:
• launched a successful advertising campaign that increased sales of one of the company's
products by 20% since its market entry.
• Developed and implemented brand promotion strategies that led to a 15% increase in market
recognition.
• Implemented an effective system for analyzing the market and competitors, enabling the
company to quickly respond to changes in the industry and adapt to new market conditions.
• Conducted successful promotional events and tastings that helped increase sales of the
company's entire portfolio of alcoholic beverages by 25% during the tenure on the position.

BRAND AMBASSADOR, Gebr. Heinemann (August 2015 - May 2020)

Responsibilities:

• Ensuring an elevated level of product knowledge and presenting them to customers.
• Increasing brand awareness by 15% through effective advertising campaigns and promotional
events.
• Developing and conducting training for employees to improve sales and customer service.
• Supporting and developing sales of alcoholic beverages in Gebr. Heinemann's airports.
• Collaborating with production crews and working with media.
• Maintaining effective brand management through advertising campaigns, updating visual
identification, and managing marketing campaign budgets.

Achievements:
• Increased customer awareness of products by conducting ten successful product
presentations in various countries, resulting in a 15% increase in sales within a year.
• Established and maintained strong relationships with key customers, resulting in a stable
market position and increased sales volumes.

BRAND AMBASSADOR, Jäegermeister (April 2014 - May 2015)

Responsibilities:
• Presenting and promoting the Jäegermeister brand at events and in the HoReCa channel.
 • Conducting training and master classes for HoReCa staff to increase product knowledge and
proper serving techniques.
• Developing and executing marketing and advertising campaigns to increase sales and brand
awareness.
• Ensuring high-quality customer service at events and in the HoReCa channel.
• Interacting with sales outlets and developing their network, conducting presentations and
product tastings.
• Organizing and conducting various events, such as parties, festivals, concerts, and other
events to promote the brand.
• Monitoring and analyzing the alcoholic beverage market to develop new brand promotion
strategies.

Achievements:
• Developed and implemented a successful marketing campaign that resulted in a 25%
increase in Jäegermeister sales during my employment period.
• Increased product knowledge among HoReCa staff, resulting in increased sales and
customer satisfaction.

EDUCATION:
2005-2010 - National Aviation University, Institute of International Relations, Faculty of
International Economic Relations
2020 - Course in DIGITAL MARKETING by GOOGLE
2022 - PROJECT MANAGEMENT COURSE

ADDITIONAL INFORMATION:

Language Skills:

English - B2
Arabic - elementary
Driver's License Category B