Maksym

MAKSYM
YERIKHOV
SENIOR BOOKMAKER

I am a qualified and professional bookmaker with
over 7 years of experience. Strong creative and
analytical skills. Team player with an eye for detail.
Thanks to the experience I've gained in the betting
industry, I'm gradually shifting my professional
development vector towards marketing.
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EXPERIENCE
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PPC SPECIALIST
Kiev, Ukraine Freelance
2024 — till now
Set up and launched PPC campaigns in Google Ads
HARD SKILLS Performed keyword research and structured
Google ads/Facebook ads advertising campaigns
Google tag manager Configured conversion tracking using Google Tag
Google analytics Manager, Google Analytics 4
Looker studio Drove performance through optimization of bids,
MS Office budgets, and keywords with a strong focus on
HTML/CSS
conversions, CPA, and ROAS.
AI services (GPT, Gemini, GROK,
Focused on lead generation and performance-driven
Copilot, Captions)
marketing

SOFT SKILLS BOOKMAKER / SPORTS TRADER
Learning agility Favbet
Adaptability 2018 — till now
Analytical thinking Analysis of statistical data, trends and results
Forecast and setting of optimal coefficients
COURSES Management of risks
Improve strategies and ensure profitability
FULL STUCK DEVELOPER
Building and improving work in the team
GOIT

2021
PROGECT MANAGER
BASICS OF DIGITAL MARKETING
Chernobyl eco tours
Google digital workshop
2016-2017
2025

LANGUEGES
English — Intermediate
Ukrainian — Native