Катерина

Kateryna Motina
Krarkiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») (WhatsApp) | [відкрити контакти](див. вище в блоці «контактна інформація») | Skype:
katrin19102014

Objective
Experienced digital marketing and content creation professional with a strong background in social
media management, journalism, and website editing. Seeking a position where I can leverage my
expertise in digital strategy, content development, and collaboration with SEO and partner websites to
drive brand growth and visibility.

Professional Experience
Team Leader, Social Media Marketing
Wedding Forward – Canada | November 2016 – August 2023

• Progressed from Content Manager to Team Leader, managing 3 websites and leading a team of
8 content creators and social media managers.
• Created and executed content strategies to enhance brand awareness and engagement, focusing
on producing high-quality, shareable content.
• Oversaw content creation, editorial processes, and website updates, ensuring consistency in tone
and style across all platforms.
• Worked closely with SEO specialists to optimize website content for search visibility, driving
organic traffic.
• Established partnerships with external websites for cross-promotion and collaboration on
content campaigns.
• Developed and analyzed detailed reports on campaign performance, making strategic
adjustments to improve outcomes.
• Conducted recruitment efforts, including creating job vacancies, searching for new employees,
and managing the hiring process to build a high-performing team.
• Worked on the creation of the website structure and was in charge of innovation decisions that
led to new directions for the company.
• Fostered a team-building environment, encouraging collaboration and professional growth
among team members.
• Trained new team members and mentored staff to ensure quality and efficiency in content
production.

SMM Manager
SEO Brothers – Riga, Latvia | March 2022 – October 2022
 • Managed and implemented social media marketing campaigns across multiple platforms,
tailoring content for diverse audiences.
• Created and executed content calendars, ensuring timely and relevant posts aligned with
marketing goals.

• Actively engaged with the audience, responding to inquiries and managing feedback to
strengthen community relations.

Copywriter, SMM
Styleflyers – Ukraine/USA | October 2015 – Present
• Created digital marketing content, including blog posts, website copy, and social media posts,
aimed at driving engagement and conversions.
• Developed and executed social media content plans, working to enhance audience interaction
and brand visibility.
• Worked closely with partner websites to collaborate on joint campaigns and cross-promotion
initiatives.

Editor and Journalist
The American Project – Remote | September 2016 – May 2017
• Edited articles and content for publication, ensuring editorial standards were met and content
was engaging.
• Conducted research and interviews for articles, producing high-quality journalistic content
across various topics.
• Collaborated with the editorial team to manage website updates and ensure timely content
delivery.

Education
• Master’s in Philology (English Translation)
National Technical University "Kharkiv Polytechnic Institute" | 2009-2014

Courses and Certifications
• Digital Marketing Course – Projector August- November 2024
• Social Media Marketing (SMM) Course – New Mindset Educational Center | 2016
• Basic Photoshop Course – Krakow | 2022
• Figma Basics 2023
• Partially Completed Project Management Course 2024
Skills
• Digital Marketing: Social Media Strategy, Content Creation, Campaign Management, SEO
Optimization
• Editorial & Content: Website Editing, Article Writing, Copywriting, Content Planning,
Journalism
• Human Resources: Recruitment, Job Vacancy Creation, Hiring Process Management
• Collaboration: Partnership Building, Cross-promotion, SEO Collaboration, Team Leadership
• Tools: AHREFS, SimilarWeb, Hotjar, Google Analytics, Tailwind, Trello, Slack, SMM Planner,
WordPress, Pinterest, Instagram, Notion, Slack
• Languages: English (Fluent), Russian (Fluent), Ukrainian (Fluent), German (Basic)