Head of retention

Location: Remote

Employment: Full-time

About the Role

We are looking for an experienced Head of Retention to lead our CRM and retention strategy. You will be responsible for increasing player engagement, loyalty, retention, and lifetime value while managing a small team and working closely with Product, Marketing, and BI.

Responsibilities

• Develop and execute the retention and CRM strategy.
• Improve player retention, engagement, and reactivation.
• Manage customer segmentation and automated CRM campaigns.
• Optimize loyalty and VIP programs.
• Analyze campaign performance and key retention metrics.
• Run A/B tests and implement improvements.
• Lead and mentor the CRM/Retention team.
• Work closely with Product, Marketing, BI, and Operations teams.

Requirements

• 3+ years of experience in CRM or Retention in iGaming.
• 2+ years of experience managing a team.
• Strong understanding of player lifecycle and retention strategies.
• Experience with CRM platforms and marketing automation tools.
• Data-driven mindset with strong analytical skills.

We Offer

• Fully remote position.
• Competitive salary.
• Opportunity to build and scale the retention function.
• International and fast-growing iGaming company.
• Career growth and professional development.