SEO-керівник

We are looking for an experienced SEO and AI search specialist to support a large ecommerce eyewear website through the next stage of organic search, AI search, and agentic commerce development.

We are a well-established company in England, founded in 2005.

SelectSpecs — About Us

Key Responsibilities

• Technical SEO: Monitor and diagnose Search Console issues, review indexing/crawlability, and ensure stable schema implementation (Product, Category, FAQ, etc.) independent of fragile client-side injection.
• Ecommerce Optimisation: Review category-page performance, internal linking, taxonomy, and site search; optimise PDPs and collection pages to support search growth.
• AI Search Strategy: Monitor visibility in AI-generated answers, track citations, and recommend technical/content changes to improve AI retrievability.
• Agentic Commerce: Audit the website for AI agents (navigability, product interpretation, trust signals); advise on UCP (Universal Commerce Protocol) readiness.
• Merchant Center & Feeds: Ensure compliance and commercial effectiveness of product feeds; advise on data quality and attributes.
• Content & PR: Review content for commercial value, manage cleanup strategies for the blog, and advise on Digital PR priorities to boost authority.
• Reporting: Maintain structured weekly/monthly/quarterly reports, roadmaps, and clear ownership of dashboards and data exports.

Requirements

• Strong technical SEO experience, particularly in ecommerce.
• Expertise in Google Search Console, Schema.org, and structured data.
• Experience working with developers in JavaScript rendering/SSR/Nuxt-style environments.
• Proficiency in Merchant Center and product feed management.
• Ability to produce clear, Jira-ready recommendations and concise management reports.
• Commercial judgement and strong written communication skills.

Good Understanding of:

• Content strategy and site architecture;
• Technical implications of site migration or template changes;
• The intersection of traditional SEO and AI-search visibility;
• Ecommerce customer behaviour and faceted navigation.

Must Have

• Practical experience in «hands-on» SEO;
• Proven ability to identify issues, explain commercial relevance, create tickets, and confirm fixes.
• Excellent communication skills and strong command of the English language.

Nice to Have

• Experience with AI visibility tracking tools (e.g., InLinks);
• Understanding of Google UCP or agentic commerce developments;
• Affiliate (AWIN) / Digital PR experience;
• Experience in the eyewear, fashion, or healthcare sectors.

What We Offer

• The opportunity to work with an interesting and well-established European company;
• A professional, creative, and structured environment;
• Remote working (full time, from Monday to Friday 10−00 -19−00)
• Clear strategic focus and management support.
• Probationary period — 3 months;
• Discounts on glasses and lenses for employees.

Please send your CV with a cover letter, a summary of your key professional achievements, and your salary expectations.