Maria

Maria Koudriavtseva

Ukraine, Kyiv

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telegram: @mariariot
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Head of Marketing

I create and develop new offers for all types of business. Developed from scratch over
30 offers of goods and services (FMCG, IT, automotive, cryptocurrency, consulting,
medical equipment etc). 7 of them brought over $1 million profit for the company and
one (from Health&Beauty area) that brought over $3 million in one year since they hit
the market.

Marketing Team Lead
04/2023- till now
GEO Pay (fiat-crypto gateway)
● Developed a complex marketing strategy for the current product
● Proposed new products to elaborate in order to increase user engagement
● Developed and conducted multiple advertising campaigns (internal and with partners)
The last of them had 108% ROI
● Created right offers for each ICP

Marketing Team Lead
12/ 2021 - 02/2023
LocalTrade (crypto exchange)
● Developed new ways of user acquisition, such as media buying, influencer
marketing, target ads at social media
● Implemented influencer marketing strategy, collaboration standards
● Worked closely with CTO of the company in order to develop strategic plans and new
offers to promote
● Created tasks and weekly plans for the inhouse team
● Increased website traffic using teaser channels and cross-promotions with partners
● Continuously monitor and tuning of the advertising campaigns;
● Participate in planning and decision-making, determining of a strategic roadmap;
● Set up and develop content strategies
● Took part at the launch of a B2C product CrypEx bot (crypto exchange in telegram)
● Took part at the launch of a new B2B product 0xpay (Crypto processing service for
any online business)

Chief Marketing Officer
may 2021 - 11.2021
MITRIDAT/Bexhill Trading Auto
 • Developed a complex digital strategy including PPC, SEO, media buying, marketplaces,
messengers, target ads at social media
• Implemented a new extremely cheap way of leads acquisition ;)
• Leading a great inhouse marketing team of 20 people, implemented a new KPI's system
• Working at loyalty increasement and cross-sales program
• Implemented standards of company's reputation management
• Optimised marketing budgets at 8-12% on average (with leads quantity and quality
growth on 5-7%)

Head of marketing
august 2020 - september 2021
Dozarplati.com

• Built from stratch and was leading a strong marketing team
• Found new ways of traffic and user acquisition (Viber, mediabying in FB and TikTok)
• Created and implemented a new finacial product and the ways of it's promotion
• Upgraded company's web-site and increased it's conversion rate up to 4-4,5 percents
(previousely it was less than 3%)

May 2014 — august 2020
СРА-network Hotpartner and DomaTV channel
https://domatv.by/, https://new.hotpartner.biz/

Head of Marketing

● Developed and implemented standards of internet resources and promo materials
necessary for launching of new offers created;
● Built a powerful creative team of more than 20 full-time and freelance specialists
(copywriters, UI/UX designers, layout designers);
● Developed from scratch over 30 offers of goods and services, created their USP and
the strategies for their online and offline promotion. 7 of them brought over $1 million
profit for the company and one that brought over $4 million in one year since they hit
the market.
__________
Additionally (as an independent international business consultant):
● Auditing, correcting and implementing digital marketing strategies for clients
from various market fields and countries (Belarus, Ukraine, France, Poland,
USA)
● Creation of new offers and their USP for various businesses (FMCG, IT,
construction services etc)
● “Packing” new-created and existing offers and consulting on their launch and
promotion

February 2013 — May 2015
2 years 4 months
Sape.ru, internet-marketing
Editor-in-Chief
 ● Managing blog.sape.ru and other company’s websites with more than 500k visitors
monthly in average;
● Developing content strategies for clients websites;
● Recruiting and training of a team for content development;
● Developing creative concept for promoting clients projects, preparing editor plan

November 2011 — February 2013
1 year 4 months
Artox-media Advertising Agency
Creative copywriter

● Creating slogans, naming, selling and information texts, PR articles for more than 60
clients, such as Nestle, Ssang Yong, Lukoil etc;
● Developing ideas and mechanics of advertising events;
● Writing scripts for video and audio clips — more than 100 in total;
● Market research: competitors, target audience, USP analysis etc;

January 2010 — November 2011
1 year 11 months
LLC "SoftClub" (Oracle exclusive partner in Belarus)
Marketologist

July 2007 — November 2009
2 years 5 months
"Otlichnye okna" Ltd
Leading specialist on marketing and advertising

July 2006 — July 2007
1 year 1 month
JLLC "Francesfera", Paris-Minsk
Marketing and advertising specialist

February 2002 — September 2005
3 years 8 months
Advertising agency "Adventa", Minsk
Promoter, supervisor

__________
Education: University degree

2010
Belarus State Economic University
Marketing, BA+
2006
Minsk State Linguistic University
Linguistics, French language teacher, BA+
__________
Languages: English, French, Ukrainian, Belorussian, Russian