Constantine

CONSTANTINE SHULYAK
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Experience

BLCKMGC San Diego, California
CMO 2022-05 – Current
Assembled a team of more than 20 people. Supervises product development, strategy and marketing.
Developed two different MVPs in the form of mobile applications on Android and iOS.
https://drive.google.com/drive/folders/12qj_Bb0uPV1OwF0Wnt5mofCwWZaTVdrW
Press about us
• https://forbes.ua/innovations/bud-kim-khochesh-ta-zhivi-yak-khochesh-yak-stvoryuvati-ta-mone-
tizuvati-kontent-u-metavers-06092022-8015
• https://vctr.media/ua/bank-personalnih-danih-yak-praczyuye-startap-blckmgc-221590/

Lantech Group Chicago, Illinois
CMO 2024-04 – Current
Defined and led the overall marketing and brand strategy for the group of companies.
Lead, mentor, and grow a high-performing marketing team.
Identified key KPIs and managed marketing budgets, ensuring resources were allocated based on
ROI.
Key Achievements
• Built from scratch and managed the marketing departments of three telecommunications
brands within the Lantech group of companies.
• Ensuring a smooth flow of targeted leads with growth of over 3500% and revenue of $50M+

MDNT45 Lisbon, Lisbon
Head of Growth 2021-11 – 2022-05
Developed growth strategies in times of crisis and limited budget. Managed advertising campaigns
and contractors.
Key Achievements
• A strategy for organic growth and promotion of the company’s products, drops and season col-
lections was developed and implemented.
• An ambassador program was developed and implemented, and significant changes were made
in SMM, content production, and influencer marketing. I also developed a strategy for Web3
integration.

SMP Robotics Systems Corp. San Francisco, California
Head of Growth 2020-06 – 2021-11
Developed growth strategy and achieved profit margin and sales objectives totaling $20M+.
Grew customer base over 800% and increased sales over 2500% by creating and implementing
promotion campaigns. Used personal connections and contacts with influencers.
Key Achievements
• Created market for high-tech innovative product.
• Work was carried out in extremely small budget.
• Increased total value of company over 200x during year.
Alpintrial, Unipessoal LDA. Lisbon, Lisbon
CMO 2020-02 – 2021-03
Completely set up marketing department.
Managed team of 9 people, including advertisers, developer, copywriter and web designers.
Key Achievements
• Increased annual profit by 20x. Increased number of orders 15x.
• Transformed company into well-known Portuguese construction brand.

Airbnb Lisbon, Lisbon
Hospitality Marketing & Growth Strategist 2018-04 – 2020-01
Tracked KPIs, ad performance, and guest satisfaction metrics, presenting insights to leadership.
Developed and optimized digital campaigns to increase bookings, guest engagement, and brand
visibility.
Key Achievements
• Increased hospitality bookings by 1500% through targeted campaigns and dynamic pricing
strategies.
• Expanded market share by securing 500+ new hospitality partnerships across hotels, resorts,
and property groups.
• Drove $2.7M in additional revenue within a year by optimizing listings and implementing inno-
vative growth initiatives.

Facebook Lisbon, Lisbon
Growth & Performance Manager 2017-02 – 2018-04
Managed and scaled Facebook & Instagram ad campaigns with budgets exceeding $100K/month.
Oversaw budget allocation and forecasting while ensuring campaigns met ROI and KPI objectives.
Key Achievements
• Increased ROAS by 850% through advanced segmentation and creative testing.
• Generated over $50M in revenue from paid social campaigns within a year.
• Reduced cost per lead (CPL) by 70% through optimization, continuous testing and by creating
predictive models.

Travelmate Robotics INC. Las Vegas, Nevada
Head of Marketing 2016-09 – 2017-02
Growing market for such high-tech and innovative product.
Led marketing team.
Key Achievements
• Work was carried out in extremely small budget.
• Received pre-orders for $ 982K (which is x10 more than was required).
• Startup has become world famous, receiving 500+ publications in world class media like
Forbes, Inc. etc.

YouTube Lisbon, Lisbon
Producer/YouTube Creator 2011-02 – 2018-09
YouTube channels management and growth.
Led 12-person video production team.
Key Achievements
• Managed channels have gained over million subscribers.
• Created videos have gained 100+ million views.
• Awarded with 2 Silver YouTube Play Buttons.
 Education

Lviv Polytechnic National University Lviv, Ukraine
MBA: Economics And Management 2000-09 – 2005-05

Licenses & certifications

Boost Your Posts Jun 2020
Meta

B2B Marketing on LinkedIn May 2020
LinkedIn

Audience Growth Feb 2017
YouTube

Content Strategy - Brand Partner Program Aug 2016
YouTube

Skills

Startup Growth, Viral Marketing, Worldwide Promotion, Public Relations, Project Management,
Strategic Communications, Verbal And Written Communication, Risk Mitigation, Conflict Resolution,
Procedure Reviewing, Computer Skills, Program Development, Compliance Assessment,
Startup Development, Strategy Development, Product Management, Team Building,
Team Work, B2B Marketing on LinkedIn

Languages

Ukrainian, English, Russian, Portuguese