Anastasiia

ANASTASIIA STRAKHOVA
SMM Team Lead | Social Media Strategy |
Growth & Team Building

Mobile (TG): [открыть контакты](см. выше в блоке «контактная информация»)
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📍 Ukraine and Poland
Email: [открыть контакты](см. выше в блоке «контактная информация»)

PROFESSIONAL SUMMARY

Over the past 5+ years, I’ve worked across Web3, AI, and B2C industries, launching SMM
functions, developing strategies, and turning social media into a consistent growth and
engagement channel.

From running content and ads myself to leading teams and building processes, I combine
hands-on expertise with strategic thinking. I’ve built social media teams, worked with multiple
niches, and aligned SMM with real business outcomes, not just metrics for the sake of metrics.

WORK EXPERIENCE

1. Yoga Studio, tilo.irpin and tilo.reformer​
Founder & Lead, 2023 – Present

●​ Built brand and social media presence from 0
●​ Developed content strategy and local marketing campaigns
●​ Managed team, operations and client acquisition
●​ Used social media to drive offline traffic and build community

2. Company: Yesim | Global eSIM Provider
SMM Lead / Community Lead, 2024 - 2026

●​ Started as SMM Lead, built the social media function from scratch (team, processes,
strategy)
●​ Developed and executed SMM strategy across Telegram, Reddit and app store
platforms
●​ Built and scaled Reddit community from 0, driving consistent engagement and user
activity
●​ Led content and engagement strategy, improving retention and brand interaction
●​ Managed 1,000+ user reviews (App Store, Google Play, Trustpilot), improving brand
perception
●​ Collaborated with product & support teams to integrate user feedback into product
improvements
●​ Tracked and analyzed performance metrics, optimizing content and campaigns
●​ Mentored team members and supported moderation and communication processes
3. Company: Cryptorsy | Marketing Agency​
SMM & Community / KOL Manager, 2024 - 2025

●​ Contributed to social media strategy development for multiple Web3 projects (~40%
SMM focus)
●​ Led influencer (KOL) campaigns across Twitter (X), Telegram and Discord
●​ Built and managed communities alongside SMM activities
●​ Developed campaign mechanics to drive reach, engagement and conversions
●​ Sourced, onboarded and managed KOLs aligned with brand positioning
●​ Supported product launches through social media and AMA campaigns (200-500+
participants)
●​ Projects: Landshare, Brickken, Swisstronik, Swaps.io, Ton.org, Cryptorsy

4. Company: Nextgrid | Artificial Intelligence Investment & Acceleration, Poland ​
Community and Event Specialist, Discord Expert, 2022 - 2023

●​ Built and managed Discord communities with 30K+ AI-focused members
●​ Planned and executed international AI hackathons with 200–1,000+ participants
●​ Coordination with all event participants to ensure a smooth event flow and increase
individual involvement
●​ Organization and producing streams on the Twitch Platform, overseeing event setup
and takedown on all media channels
●​ Talent’s research and building AI ecosystem based on modern AI technologies
●​ Creation and managing event timelines and budgets
●​ Performing interviews with IT/AI specialists
●​ Assistance in creating advertising materials for events
​
5. Freelance SMM Specialist / SMM Strategist, 2020 - 2022
Managed full-cycle SMM projects across healthcare, fashion and local businesses.

●​ Built and managed social media accounts (Instagram, Facebook) from scratch
●​ Developed content strategies tailored to each niche
●​ Created and executed content plans focused on growth and engagement
●​ Worked with brand positioning, tone of voice, and visual identity
●​ Launched and optimized targeted ad campaigns (Meta Ads)
●​ Collaborated directly with business owners to align SMM with business goals

Selected Projects:

●​ Model Agency (World’s Stars Model Agency) – built Instagram positioning and visual
strategy to attract clients and talent, launched targeted ad campaigns (Meta Ads)
●​ Restaurant (Chmeli Suneli) – developed content strategy focused on atmosphere
and UGC, increasing engagement
●​ Clinic (Herhel) – created trust-based content (expertise, cases, reviews), improving
credibility and reach, UGC

Other projects: Jubiler24h, WingX, BeTop Agency
6. Company: Ptak Warsaw Expo, Poland​
Title: Social Media Specialist, 2020

●​ Content management
●​ Targeted advertising
●​ Community management
●​ Working with the algorithms
●​ Analysis & Research
●​ Content creation and organizational support during events

7. Company: SAI Global, UK/Poland​
Title: Client Services Administrator, 2018 - 2019

●​ Participation in audit projects
●​ Communicating with customers
●​ Providing support in building and maintaining the data base
●​ Support of auditors in preparation and verification reports
●​ Cooperation with the internal system
●​ Issuing BRC certificates

8. Company: Absolute Group sp z o.o., Poland​
Title: Customer Manager, 2016 - 2018

●​ Representing the company
●​ Contact with the customer
●​ Preparing commercial offers
●​ Monitoring the activities of competitors
●​ Maintaining proper relationships with key customers
●​ Finding and making new contacts with employers for agencies

EDUCATION

University of Warsaw, Faculty of Management
2017 - 2019 Master’s degree
Specialization: management and marketing

The Bolesław Prus University of Humanities in
Warsaw (the WWSH University)
2014 - 2017 Bachelor's degree
Specialization: journalism

School of Liberal Arts, Kherson city, Ukraine
2002 - 2014
SKILLS

Social Media Strategy • Content Strategy • Meta Ads • Influencer (KOL) Marketing •
Community Led Growth

CERTIFICATES

●​ General English Intermediate level 8 - Empik Language school
●​ 200 Hour YTT (Yoga Alliance Certified) - Yoga Union Bali
●​ Driving license B

HOBBY

Vinyasa Yoga, Tennis, Traveling, Personal Instagram blog

LANGUAGES

●​ Polish - C1
●​ English - B2
●​ Ukrainian – native
●​ Russian – native