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YURI MAKEYEV
City: Kyiv, Ukraine
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Yuri Makeyev, MBA | LinkedIn
Strategic Sales & Business Development Director | International Market Expansion Expert
EXECUTIVE SUMMARY
Strategic Business Leader with 25+ years of success in International Market Expansion. Notably led a 90%+ strategic pivot of production capacity from CIS to Tier-1 EU/UK retail markets within 24 months, generating €10M in incremental revenue. Expert in listing products with global giants (Lidl, Aldi, OBI, Costco, JYSK) and building resilient export supply chains. Focused on high-stakes Business Development, P&L Ownership, and sustainable growth through Tier-1 Strategic Partnerships.
CORE COMPETENCIES
• Strategic Growth & Transformation: Market entry (EU, UK, USA), business model re-engineering.
• Tier-1 Key Account Management: Expert-level negotiations with global retail giants (German DIY retailers, Kaufland, Carrefour, Auchan).
• International Trade & Compliance: Deep expertise in export-import, supply chain resilience, and international certification (ISO, Product Conformity).
• Multilingual Leadership: Managing cross-functional teams in 4+ languages (EN, DE, PL, UA); International MBA background.
PROFESSIONAL EXPERIENCE
OCT/2015 – PRESENT | Eurogold Industries LTD (Zhytomyr, Ukraine) Position: Sales and Marketing Director (Reporting to Owners/Board)
• Strategic Market Pivot: Successfully re-oriented 90%+ of production capacity to the EU and UK markets within 18-24 months following the exit from the Russian market.
• Revenue Growth: Generated €10M in new sales volume by securing high-volume contracts with Tier-1 retailers (Action, Blokker, Rewe, Hagebau, Kaufland, Carrefour, Jysk, EDEKA, Dedeman).
• Global KAM Excellence: Established and managed long-term partnerships with 20+ major international retail chains.
• Operational Resilience: Maintained 85% of international contract volumes (2022-2025) despite full-scale war disruptions.
• Import-export coordination: Introduced products of external sourcing from China, Turkey, Ukraine into own portfolio for export to customers in EU

OCT/2012 – SEP/2015 | Bureau Veritas (Kyiv, Ukraine) Position: Head of Business Development / Commercial Director
• Service Diversification: Expanded sales from technical inspections to a multi-service portfolio, including ISO management systems and product certification (critical for EU export compliance).
• Synergy: Unified business development functions for two separate legal entities, creating a synchronized sales engine across projects (Shell, Chevron, Metinvest, Holtec / Chernobyl Shelter).
OCT/2007 – SEP/2011 | Kingspan (Kyiv, Ukraine) Position: General Manager / Country Director (Ukraine)
• Western Standards: Managed Ukrainian operations for an Irish-based global insulation materials leader, ensuring alignment of local operations with the group’s expansion strategy.
• Market Leadership: Captured leading share of the sandwich panel market through aggressive business development targeting Tier-1 industrial projects (Donbass Arena, Nestle / Torchyn, Roshen).
EARLIER CAREER HISTORY
• 1997 – 2006: Professional roles in Sales and PR (Details available upon request).
• 1994 – 1996: Chief Analyst at the Government of Crimea (Foreign Relations & Diplomatic Protocol).
• 1990 – 1994: Import/Export Manager roles (A-Z Solutions British-Ukrainian JV).
EDUCATION & CREDENTIALS
• International MBA (2007): Steinbeis University, Berlin / IBR (Germany).
• Master of Linguistics (1994): Simferopol State University. Cum Laude.
• Languages: English, German, Polish, Dutch. Ukrainian and Russian (Native).
• Technical: ERP systems and 1C 8, CRM, MS Office, DWG True View.