Ганна

Hanna Karpchuk
Chief Marketing Director
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P R O F I L E S U M M A RY

Strategic and analytical Chief Marketing Director with 8+ years of progressive experience in technology sectors,
including 4+ years of dedicated leadership in marketing, product management, and commercial strategy. Proven ability
to transform decentralized teams into high-performing centralized marketing organizations and align cross-functional
teams to business goals. Skilled at optimizing marketing budgets and pricing strategies, designing commercial policy and
customer journeys, and automating workflows to improve margins and efficiency. Equipped to deliver data-driven go-
to-market strategies and lead multi-line product launches that drive substantial portfolio revenue growth. Recognized for
building brand reputation through innovative campaigns and stakeholder engagement, while driving sales growth, margin
improvements, and meaningful ROI.

CORE COMPETENCIES

• Marketing Strategy & Go-to- • Data Analytics & KPI / ROI • Product Launch & Lifecycle
Market Planning Optimization Management
• Budget Management & Cost • Cross-Functional Leadership • Event Strategy & Execution
Efficiency (Sales, Product, PR) • Team Leadership
• Public Speaking & Presentation • Digital Marketing & Social Media • Stakeholder Engagement &
Skills Growth Communication
• Decision Making Based on Data & • Commercial Policy & Discount • Market Research, Competitive
Insights Matrix Design Analysis, Customer Journey
• Organizational Transformation & • Microsoft Office Suite Mapping
Process Centralization (Advanced), Adobe Acrobat Pro • Brand Positioning & Reputation
Management

PROFESSIONAL EXPERIENCE

Chief Marketing Director May 2025 – April 2026
Schneider Electric
• Transformed and centralized a fragmented marketing structure from scratch into a high-performing department
of 15 professionals, establishing process matrices, defining workflows, and introducing new roles.
• Developed and executed the annual marketing sales plan (AMSP), managing a 500+ kEUR budget aligned with
corporate growth targets.
• Achieved +10% sales growth and improved margin by 1.2 percentage points through data- and insight-driven
campaign design.
• Overhauled commercial policies and pricing workflows, designing discount matrices, pricing KPIs, and
automating approval campaigns.
• Directed the launch of 15+ new products across diverse lines, driving cross-functional alignment and market
entry.
• Revived the PR function, securing 5+ articles in top-tier media with 10,000+ average views.
• Accelerated social media engagement, gaining 1,000+ new followers annually by developing a structured content
strategy, unique page styling, and event-driven campaigns.
• Spearheaded market intelligence by consolidating macroeconomic, competitive, and annual market data to guide
business decisions.
• Optimized channel marketing and event strategy, streamlined promotional material sourcing and partner
engagement events.
• Chaired quarterly business and pricing reviews, collaborated closely with global leadership and cross-functional
local teams.
• Cultivated a high-performance team culture through continuous coaching, Performance Reviews, and goal-
setting to ensure alignment across all marketing functions.
Hanna Karpchuk, CMO

Product Marketing Leader December 2024 – May 2025
Schneider Electric
• Defined product positioning and strategic value propositions for key product lines in collaboration with sales, product
management, and regional teams.
• Established new operational workflows to streamline marketing activities and enhance execution efficiency.
• Orchestrated a major pricing campaign, managing corporate alignments and strategic communication on price
increases to partners and sales teams.
• Led the budgeting and performance evaluation process for product marketing operations, ensuring efficient resource
use and strong ROI.
• Mentored and motivated a new team of 4 professionals, setting KPIs and performance goals to drive excellence and
alignment with global marketing strategies.
• Facilitated cross-functional collaboration to adapt global campaigns to local markets, aligning marketing actions with
sales priorities.

Product Manager October 2021 – December 2024
Schneider Electric
• Managed a 6,500-SKU product portfolio, ensuring lifecycle planning, pricing, and market competitiveness.
• Led the end-to-end execution of 6+ product launches, coordinating with R&D, sales, marketing, certification team
and external partners, generating 350M UAH in turnover.
• Designed and executed 3+ pricing campaigns, optimizing product mix and improving overall portfolio margin by an
average of 2% annually.
• Conceptualized and launched innovative promotional campaigns, including an educational penguin-themed comic
and specialized stickers for the Resi9 range, increasing engagement among electricians and end users.
• Spearheaded community engagement by organizing technical masterclasses and a national championship for
electricians to drive brand loyalty.
• Delivered 80+ presentations for partners and technical audiences, represented the company at industry exhibitions,
driving product understanding and adoption.
• Developed 7+ product catalogues (including 2 from scratch) and materials with clear and compelling value
propositions.

Procurement Engineer August 2020 – October 2021
A.T.K.
• Handled 499 procurement requests, totaling ₴42.5M, negotiating contracts and optimizing supplier relations.
• Achieved ₴6.4M in cost savings using strategic sourcing and careful performance tracking.
• Implemented a digital procurement tracker and automated request distribution via UniSender to improve process
efficiency.

Project Manager June 2019 – August 2020
Pro-Energy
• Managed technical documentation and tender proposals for EU-funded projects (EBRD, NEFCO), winning 2 major
tenders.
• Acted as liaison between local and international stakeholders, ensuring that project requirements met both technical
and financial criteria.

Design Engineer September 2018 – May 2019
Pro-Energy
• Engineered HVAC, renewable energy, and electrical systems for industrial projects, adapting international designs to
Ukrainian regulations.
• Delivered 5+ feasibility studies, with at least 1 project entering implementation.

Design Engineer May 2018 – July 2018
Sahara
• Rapidly gained proficiency in Revit; developed architectural and MEP documentation for residential projects.
• Coordinated with clients to ensure design accuracy and compliance.
Hanna Karpchuk, CMO

Design Engineer Assistant June 2016 – August 2016
IK-NET
• Prepared grid connection documentation and regulatory submissions; collaborated with government agencies and
utilities.

E D U C AT I O N

• National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" (2018-2020)
Master’s degree
Renewable Energy Sources, Faculty of Electric Power Engineering and Automation

• National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute" (2014-2018)
Bachelor’s degree
Renewable Energy Sources, Faculty of Electric Power Engineering and Automation

T R A I N I N G S A N D C E RT I F I C AT E S

• Commercial Policy and Pricing – Schneider Electric, November 2025
• C-Level Conversation – Schneider Electric, November 2025
• Women in Leadership – Laba, July 2025
• Leading Next Frontiers: Level 4 – HEC Paris, May 2025
• Upper-Intermediate English Course – EnglishDom, March 2025
• Applied Project Management – KnowledgeMap, February 2025
• Leadership Skills & Communication Coaching – Coach Hub, November 2024
• Value based pricing for products – Schneider Electric, February 2024
• Microsoft Excel Professional (2007–2021/365), Level 1 – Educational Center of Innovation, May 2024
• Crisis Sales and Customer Service – ProSales, April 2024
• Presentation Skills & Pitching – School of Eloquence, August 2023