Денис

Denys Dmytrenko

Date of birth: 15 Mar 1999 Nationality: Ukrainian Phone number:

[открыть контакты](см. выше в блоке «контактная информация») (Mobile) Email address: [открыть контакты](см. выше в блоке «контактная информация») Facebook:

[открыть контакты](см. выше в блоке «контактная информация») LinkedIn:

[открыть контакты](см. выше в блоке «контактная информация»)

Whatsapp Messenger: [открыть контакты](см. выше в блоке «контактная информация») Address: 02000, Kyiv, Ukraine (Home)

ABOUT ME

Successfully managed and scaled over $6 000,000/month in ad spend across different paid media platforms
(Facebook-Instagram, Google, Bing, Taboola, Quora & Teaser networks), scaling to over $215,000/day in ad spend with
positive ROI throughout for the e-commerce products, home appliance services, car dealers, mobile apps, gambling,
crypto, adult & dating.

Bringing more than 9 years of expertise in media procurement, user acquisition, growth strategies, and eCommerce.
Demonstrating a robust, practical methodology in strategizing and optimizing advertising campaigns, along with their
continuous refinement and expansion, driven by data analysis.

WORK EXPERIENCE

HEAD OF USER ACQUISITION – RUBYLABS – 1 Oct 2025 – 15 May 2026 – LONDON, UNITED KINGDOM

Strategic and Tactical Marketing Planning at Weekly/Monthly/Quarterly Level.
Two times more monthly leads after four months of cooperation.
ROI 30d - x2.5 higher in the first two months after the start of work and basic optimization.
Successfully managed a team of 5+ members (+agency) with monthly budgets over 6M$
Integrated system of daily and weekly reporting for the User Acquisition Team.
Cooperation with the Analytics and CRO Department to research ways to optimize funnels and reduce the number of
low-quality leads.

PERFORMANCE MARKETING MANAGER – NDA – 1 Oct 2023 – 1 Sep 2025 – UNITED STATES

Effectively budgeted and managed over $400k/month in paid social, search, and native sources
Creating visual data sets for representing data of the media buying team
Analyzing competitor's performance and most relevant ads through spying tools
Health Check of launched campaigns and optimization
Testing of new creatives and their optimization at the main ad sets
Creative work with the designer's team on providing new ideas for picture/video ads
Mentoring new media buyers and supporting them to reach results

SENIOR PERFORMANCE MARKETING MANAGER – LAVIN MEDIA – 13 Jun 2022 – 9 Sep 2023 – CANADA

Effectively budgeted and managed over $1M/month in paid social and native sources
Analyzing competitor's performance and most relevant ads through spying tools
Health Check of launched campaigns and optimization
Non-stoping testing of new creatives and their optimization at the main ad sets
Creative work with the designer's team on providing new ideas for picture/video ads

SENIOR USER ACQUISITION MANAGER - PPC (CONTRACT) – EVO – 16 Aug 2020 – 28 Feb 2022 – KIEV, UKRAINE

Health Check of launched campaigns
Launching campaigns for conversions through the website (by Google Ads)
Launching campaigns for conversions through the apps (by Google Ads & Facebook Ads)
Setting Up & A/B testing of Remarketing in Facebook Ads
SENIOR USER ACQUISITION MANAGER - PPC (CONTRACT) – LOCAL DEALERS MARKETING – 31 Jul 2021 – 23 Feb 2022 –
INDIANA , UNITED STATES

Health Check of launched campaigns
Preparing forecasts for potential customers.
Launching campaigns for conversions through the website & landings (by Google Ads, Facebook Ads & Bing Ads)
Setting Up & A/B testing of Remarketing in Facebook Ads
Setting up of conversion funnels & analytics
Building the PPC team under Marketing Department

SENIOR PERFORMANCE MARKETING MANAGER (CONTRACT) – NDA – 15 May 2021 – 31 Jan 2022 – KYIV, UKRAINE

The main goal was to build a system of paid advertising and scale spending from 4k up to 100k per month with a
positive ROMI in the first half of the year.
Among the goals were:
• Building a customized reporting system in Google Sheets
• Setting up Google Analytics & Google Tag Manager
• Creation of a universal traffic accounting system between all partner sites

Have ended the cooperation by mutual agreement.

SENIOR MEDIA BUYER (CONTRACT) – TOM TAILOR UKRAINE – 5 Sep 2020 – 31 Jan 2021 – KIEV, UKRAINE

Launching of seasonal activities for local shops through the Facebook Ads
Optimization of CPM & CPV for launched campaigns
Setting up of conversion funnels & analytics
Setting Up & A/B testing of Remarketing in Facebook Ads
Health Check of launched campaigns

SENIOR USER ACQUISITION MANAGER - PPC (CONTRACT) – GROWTH FOUNDRY – 30 Jun 2020 – 11 Aug 2020 – NEW
YORK , UNITED STATES

Review of launched campaigns in Google Ads & Facebook Ads
Preparing audit for main customers about optimizing of their campaigns
Manual optimization of launched campaigns in Google Ads

SEM (SEO & PPC) MANAGER – STUDIO MODERNA – 30 Sep 2019 – 30 Jun 2020 – LJUBLJANA, SLOVENIA
Website: https://www.studio-moderna.com/

Launched campaigns for 6 brands such as Dormeo, Delimano, Top Shop, Walkmaxx, Rovus, Wellneo, Homeology
through Google Ads (Contextual Advertising) + Facebook Ads sources.
Providing advice on search engine optimization for the above brands.
Studio Moderna - it`s the international campaign of manufacturing and retailing goods for home, gardening, and
health.
All those brands have independent E-commerce sites.
My main task in the position of SEM was generating new conversions and income how a result.

SEM MANAGER (PROJECT WORK) – TASCOMBANK – 31 May 2019 – 30 Sep 2019 – KYIV, UKRAINE
Department: Marketing Department Website: https://tascombank.ua/

Search engine optimization of https://tascombank.ua/ after transferring the new site to the main domain.
Creating and optimization Ads Campaigns (Google Display Network, YouTube, and Facebook) for the Anniversary of
TASCOMBANK.

ADVERTISING MEDIA BUYER – OFFER LEADER – 31 Oct 2018 – 31 Mar 2019 – KYIV , UKRAINE
Department: Media Buying Department Website: https://offerleader.com/

Setting up of conversion funnels & analytics
Setting Up & A/B testing of Remarketing in Facebook Ads
Health Check of launched campaigns
PPC MANAGER – UBC CORPORATION – 31 May 2016 – 30 Jun 2018 – KYIV, UKRAINE
Business or Sector: Information and communication Department: Marketing Website: https://ubc-corp.com/

My direct responsibilities included setting up and optimizing campaigns in Google Adwords.
Also, from 2017 I was responsible for SEO and Facebook Ads, too.

EDUCATION AND TRAINING

31 JUL 2016 – 31 MAY 2019
BACHELOR OF BUSINESS ADMINISTRATION Ukrainian-American Concordia University

I studied for 3 years at Ukrainian-American Concordia University. They gave me the knowledge and practical
experience in: Accounting, International Law, Human Resources Management, Business English, Statistics, and
Banking.
Also, I got a lot of experience and knowledge in any other practics, such as: Diplomacy, Macroeconomy,
Macroeconomy, Word Finance, etc.
I have not finished the last course at the university, because I have another plan for self-development in this life. But, I
will be able to confirm my knowledge at any time.

Website https://www.concordia.edu.ua/ Field of study Education

29 FEB 2016 – 31 MAR 2016
COURSE OF GOOGLE ADWORDS Google

Website https://skillshop.withgoogle.com/ Field of study Education

27 JUN 2019 – 30 JUN 2019
COURSE OF GOOGLE ANALYTICS Google

Field of study Education

PROJECTS

Studio Moderna

27
05 https: //www.dormeo.com.ua/
27
05 https: //www.walkmaxx.com.ua/
05 https: //www.topshoptv.com.ua/
27

05 https: //www.rovus.com.ua/
27

05 https: //www.homeology.live/ua/
27

05 https: //www.delimano.com.ua/
27

50 Seting Up of advertising in Google Ads
2B

50 Seting Up and Adjustment, Optimization of advertising campaigns in Facebook Ads
2B

50 Configuring and launching lead generation campaigns (External and internal)
2B

50 Setting up Facebook remarketing campaigns (Smart and standard, with personalized audiences)
2B

50 Set up and launch Google Smart Shopping Campaigns
2B

50 Conducting A / B testing
2B

50 Budget Spent Optimization
2B

5 0 CPO is under 18%
2B

5 0 Conversion Rate have increased by 0,6%
2B

UBC Corporation

27
05 planning.ubc-corp.com
27
05 ibm-analytics.ru
05 planning.ubc-corp.com
27

50 Seting Up of contextual advertising Google Ads
2B

50 Conducting A / B testing
2B

50 Budget Spent Optimization
2B

5 0 Cost per Lead is under 80$
2B

5 0 Cost per Client is under 2900$
2B

Joom

27
05 www.joom.com
2B
50 Setting up Facebook Display Advertising Campaigns
2B
50 CPI is under 0,9$ per install in USA
2B
50 Conducting A / B testing
50 Budget Spent Optimization
2B

TASCOMBANK (SEO)

tascombank.ua
27
05

Development and implementation of Title and Description.
2B
50

50 Collection, parsing, clustering of the semantic core.
2B

50 H1-H3 tag integration
2B

50 Schema Org microdata integration
2B

50 Integration of microdata Open Graph
2B

50 Optimization of internal site linking
2B

50 Development of the site structure
2B

50 Simplification and refinement of navigation
2B

50 Developing a link building plan
2B

50 Online chat`s integration
2B

50 Connecting and setting up Google Tag Manager
2B

50 Connecting and setting up Google Analytics
2B

50 Configuring a redirect from www
2B

50 Configuring 301 redirects
2B

50 Sitemap.xml and robots.txt integration
2B

SKILLS

Office Programs

Microsoft Excel Microsoft Powerpoint Microsoft Teams Outlook Microsoft Word

Advertising & Analytics

Facebook Advertising Google AdWords Google Analytics Google Adwords Google Merchants Google
Optimize Google Firebase, Oracle Cloud Infrastructure TABLEAUE Taboola Ads AppsFlyer

Design

Adobe Lightroom Adobe Photoshop

Professional Tools

SEMRush Ahrefs SimilarWeb Google Tag Manager

CONFERENCES AND SEMINARS

21 JAN 2020 – 21 JAN 2020 Ukraine
Speaker at Studio Moderna Conference 2020

At the conference in January 2020, I have had a presentation about:"Influence of Google Ads and Facebook Ads on
direct purchases from web sites and local shops"

LANGUAGE SKILLS

Mother tongue(s): UKRAINIAN
Other language(s):

UNDERSTANDING SPEAKING WRITING

Listening Reading Spoken production Spoken interaction

ENGLISH C2 C2 C1 B2 B2

SPANISH A1 A1 A1 A1 A1

RUSSIAN C2 C2 C2 C2 C2

Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
COMMUNICATION AND INTERPERSONAL SKILLS

Oriented toward the result

Punctual

Truthful

Ambitious