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Pavlo Derkatch
Marketing and Sales Professional | Event Organization and Coordination Specialist |
Business Development
38 y.o. | Lviv, Ukraine

Contact Information

- Address: Lviv, Hlibova St. 15, Apt. 12a
- Phone: [открыть контакты](см. выше в блоке «контактная информация»)
- Email: [открыть контакты](см. выше в блоке «контактная информация»)

Work Experience:

Business Development Manager

Oxford Biolabs (May 2025 – July 2026)

- Business Development & Lead Generation:

 Identified and engaged qualified B2B prospects using LinkedIn Sales
Navigator, combining advanced search strategies with personalized
outreach.
 Built and managed a consistent sales pipeline through cold and warm
prospecting, InMail campaigns, and multi-touch engagement strategies.

- Sales Outreach & Client Communication:

 Created and executed tailored A/B email campaigns with personalized
messaging, improving response rates and generating qualified sales
opportunities.
 Conducted cold and warm calls to introduce products, qualify prospects, and
move opportunities through the sales funnel.

- Relationship Management & Consultative Sales:
  Established long-term relationships with potential clients by understanding
business needs and providing consultative product recommendations.
 Delivered professional product presentations and demonstrations, effectively
communicating product value and competitive advantages.

- Negotiation & CRM Management:

 Negotiated pricing, quantities, and commercial terms while maintaining a
customer-focused approach and supporting revenue growth.
 Managed sales activities, customer interactions, and pipeline reporting using
HubSpot CRM to ensure accurate forecasting and follow-up.

- AI & Sales Process Optimization:

 Leveraged AI-powered tools to improve prospect research, personalize
communication, and optimize outreach efficiency.
 Continuously refined sales sequences, messaging, and engagement strategies
based on campaign performance and market feedback.

Project Coordinator

Group Working – Construction Projects, Belgium (October 2024 – May 2025)

- Project Management:

 Managed scheduling and resource allocation for multiple construction sites,
ensuring timely project completion.
 Supervised communication between teams and stakeholders to align project
goals.

- Operational Optimization:

 Negotiated vendor contracts for on-site facilities, reducing operational costs by
12%.
 Streamlined processes for material tracking and waste reduction, cutting
excess by 15%.

Junior Event Organizer (Contract)
 Live Nation – Adele & Coldplay Concerts, Munich (Summer 2024)

- Marketing and Promotion:

 Developed and executed multi-channel marketing campaigns, resulting in
record-breaking ticket sales for open-air concerts with 80,000 attendees per
night.
 Partnered with sponsors to enhance visibility and align branding strategies.

- Site and Logistics Management:

 Planned and optimized the layout for food courts, merchandise stands, and
VIP sections to ensure smooth visitor flow and maximize revenue streams.
 Negotiated and secured contracts with food vendors and merchandise
providers, generating a 20% increase in vendor participation.

- Team Collaboration and Problem-Solving:

 Coordinated with production teams, artists' representatives, and vendors,
ensuring high-quality execution under tight deadlines.
 Implemented crowd management and safety measures compliant with local
regulations.

Sales Manager (Contract)

BenchK, US Market (Feb 2024 – June 2024)

- B2B Sales Development:

 Successfully expanded the US market by acquiring 10+ new key business
accounts within the fitness and health industry.
 Designed targeted sales strategies, increasing revenue by 15% in the region
during the contract period.

- Client Relationship Management:

 Established long-term relationships with clients through consistent follow-ups
and excellent customer service.
  Conducted product presentations tailored to client needs, achieving a 90%
conversion rate from inquiries to contracts.

SEO Analyst & Sales Manager

Netrocket, Lviv (Digital Marketing Agency) (March 2023 – January 2024)

- SEO Strategy and Analysis:

 Conducted strategic SEO analysis and implemented optimization measures,
significantly enhancing clients' search engine rankings.
 Performed in-depth keyword research, technical website audits, and on-page
optimization.
 Sales and Client Acquisition:
 Secured 10+ new contracts with international and local businesses,
expanding the agency's client portfolio.
 Presented customized SEO strategies to clients, leading to measurable
improvements in conversion rates and ROI.

- Cross-Team Collaboration:

 Worked closely with marketing, development, and design teams to
implement holistic digital marketing solutions.

Marketing Manager

AiroFit, Lviv (Sept 2020 – Jan 2021)

 Launched digital marketing campaigns for B2B and B2C markets,
increasing customer inquiries by 25%.

 Designed and delivered online Zoom presentations for clients, contributing
to a 30% boost in client onboarding.

Sales Manager

Bookbuses, Lviv (Apr 2019 – Sept 2020)
 Developed and maintained client databases, securing repeat business and
growing revenue by 20%.
 Conducted seasonal marketing campaigns, enhancing market visibility and
capturing a broader customer base.

Sales Coordinator

SiTime, Lviv (Apr 2018 – Apr 2019)

 Coordinated logistics between manufacturers and distributors across
Southeast Asia, ensuring seamless product delivery.
 Implemented CRM Oracle to improve tracking and collaboration efficiency.

Operation Manager

PayPro Global, Lviv (Sept 2016 – Mar 2018)

 Managed payment processing operations, achieving a 98% success rate in
refund resolutions.
 Reduced chargebacks by 20% through effective dispute management and
fraud prevention protocols.

Education

 Ternopil National University of Economics
 Master’s Degree in Marketing and Finance

Languages

 English
 Ukrainian
 Russian