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Опыт работы

Business development manager

с 08.2021 по наст. время (4 года)
AGR Holding (Piryatinsky delicates), Ukraine (Харчова промисловість)

- Development from scratch of HQD (e-cigarettes) trademark in Ukraine.
- Development National sales, marketing, trade marketing strategy.
- Building distribution, marketing, and trade marketing processes in all sales channels.
- Development and managing price policy for different trade channels.
- Managing Sales and Distribution department.
- Managing some customers in KA channel (OKKO, WOG, FORTUNA, Epicenter, FORA, VARUS, etc.).
- Increasing product availability from 0 to more than 20 000 POS.
- Planning, budget allocation and supervision of budget usage according to the directions: POSM, communication materials, commercial programs, activities to stimulate sales in different channels.
- Creation of new types of branded and non-branded POSM/TPOSM for portfolio and advertising placement in POS.
- Building cooperation and partnership with POSM/TPOSM manufacturers.

Customer Relation Team Lead

с 12.2015 по 10.2020 (4 года 10 месяцев)
Philip Morris International, Kyiv (Light industry)

- Creation of the National strategy of distribution developing
(different scenarios).
- Managing the National tobacco distributor (TEDIS) in specific
areas: retail coverage, distribution indicators, sales agents
work efficiency.
- Calculation of the credit limits for TEDIS and direct
customers.
- Ensuring coordination of distribution processes between PM
(different functions ‐ Sales, Marketing, Logistic), the National
distributor, direct customers, sub‐wholesalers on different
levels (HQ, Business Units, Territories).
- Creation of the strategy of new brands distribution.
- Creation, developing and supervision of the National strategy
of new products (HEETS and IQOS) distribution to Ukrainian
market.
- Coordination of different internal projects (price monitoring,
volume boosts, price advantage, etc.)
- Creation and development of specific availability programs
for direct customers and sub‐wholesalers

Trade Merchandising Development Team Lead

с 03.2013 по 12.2015 (2 года 9 месяцев)
Philip Morris International, Kyiv (Light industry)

- Creation of the National strategy of POSM development and
placement.
- Coordination of the relationship for POSM/TPOSM
development and placement between different departments
(Trade Marketing, Marketing, Sales, Territories).
- Development of Trade Merchandising activities and
POSM/TPOSM for all Ukrainian field force.
- Supervision of technician staff around the country: budgeting,
tariffs creation and update, working process control.
- Creation of new types of POSM/TPOSM for PM brands (new
products, packaging upgrades, communication materials) and
for PM portfolio placement in POS.
- Building cooperation and partnership with POSM/TPOSM
manufacturers.
- POSM/TPOSM placement analysis, Quantity, quality, speed to
market.
- Budget allocation, phasing, monitoring

Trade Marketing Manager

с 03.2011 по 03.2013 (2 года)
Philip Morris International, Kyiv (Light industry)

- Managing of Regional Trade marketing activities.
- Supervision of the team of up to 100 people (5 direct
subordinates).
- Adaptation the national strategy of Trade marketing to the
Area level, coordination of relationships between HQ and the
Area, creation the Business Development Plan of Kiev Area.
- Planning, budget allocation and supervision of budget usage
according to the directions: POSM and its maintenance,
communication materials, commercial programs, activities to
stimulate sales in the retail and HoReCaDi channels.
- Development of the regional programmes to increase
availability and decrease TOOS of Company’s products in
retail outlets.
- Participation in the researches to find out the influence of
different types of communication materials on consumer.
- Organizing and conducting market‐visits for top‐ranking
officials of Philip Morris International

Regional Trade Marketing Supervisor

с 12.2006 по 03.2011 (4 года 3 месяца)
Philip Morris International, Donetsk (Light industry)

- Managing of Regional Trade marketing activities.
- Supervision of the team of up to 80 people (3 direct
subordinates).
- Adaptation of the National strategy of Trade marketing to the
regional level, coordination of the relationships between HQ
and the region, creation the Regional Business Development
Plan.
- Planning, budget allocation and supervision budget usage
according to the directions: POSM and its maintenance,
communication materials, commercial programs, activities to
stimulate sales in the retail and HoReCaDi channels.
- Development regional programs to increase availability and
decrease TOOS of Company’s products in retail outlets.
- Adaptation and development of the programs to increase
collaboration efficiency with distributors. Creation and
implementation of the plans of covering of the territories by
field forces

Territory Supervisor

с 08.2004 по 12.2006 (2 года 4 месяца)
Philip Morris International, Luhansk (Light industry)

- Creation and coordination of a team of up to 7 people (5
sales representatives, 1 promotion specialist, 1 technician)
on the territory of Lugansk and partially Donetsk regions.
- Determination of qualitative and quantitative indicators of the territory coverage, distribution of coverage areas between team members
- Holding of trainings, creation the plans for the development
of personnel and territory.
- Analysis of the market situation and identification of the
main factors affecting product sales; working with the key
customers (chains, sub-wholesale POS, retail POS with huge
sales).
- Planning and implementation of activities aimed at
familiarizing smokers with the Company's products and
increase in sales

Merchandiser

с 12.1999 по 08.2004 (4 года 8 месяцев)
Philip Morris International, Luhansk (Light industry)

- Analysis the territory by segments of the suppliers.
- Searching for the best ways to communicate with customers
about Company's brands via different activities.
- Teaching shop assistances to communicate with customers.
- Increasing Company's market share and sales volume at the
covered territory.
- Checking of the correct product distribution by customers
segments.
- Keeping nice product view and extending visibility at POS.
- Consulting owners and responsible persons of POS in
different directions: increasing their profit with PM products,
creation optimal assortment, etc.
- Implementing various programs to increase sales volume at
covered POS.
- Signing new contracts and supporting of old contracts

Образование

East Ukrainian State University

Economics, Management, Luhansk
Высшее, с 1992 по 1997 (5 лет)

Дополнительное образование и сертификаты

Various training courses: Business analysis, Project management skills, Negotiations Skills. Effective presentation Skills

1999 - 2018

Знание языков

• Русский — свободно
• Украинский — свободно
• Английский — выше среднего