Юлія

Yulia Yelizarenko
Marketing director
Social Media Marketing Manager

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PERSONAL Single-minded, team player, hardworking, no difficulties when communicating with
CHARACTERISTICS people of any status, a responsible person, with good organizational skills, I
easily adapt to new working conditions.
Topics in which I am well versed: plastic surgery, cosmetology equipment, beauty
procedures for the face and body, gynecology, urology, nutrition, journalism, PR,
marketing.
I can voice over texts.
Understanding and knowledge how to build a business promotion strategy, how to
convey to consumers the values and UTP of the brand, the logic of work in the field
of digital marketing. Knowledge of implementing new and unconventional ideas for the
brand.

EXPERIENCE Director of marketing at the From 04.2021 till 11.2021
plastic surgery clinic
"Centre of Modern Aesthetic Medicine "Vist",
Sumy, Ukraine

Participation in the development of the company's brand book.
Analysis of competitor activity in social networks, their activity, pricing
policy, SEO analysis (work with analytical platforms).
Team management, setting clear tasks to designers and copywriters, content
manager, designer, photographer, targetologist, videographer.
Organization of photo and video shoots.
Creation of concepts and writing of technical specifications for contractors
Building a promotion strategy, writing a content plan (posts, Stories, Reels)
Controlling the development of the design of printed materials, outdoor
advertising, writing texts for the booklets, articles in the magazine
Search for new advertising platforms for brand promotion
Work with feedback (quick response to messages in social networks and discussions
that arise)
Organization of collaborations with other brands
Writing commercial posts, setting up targeted Facebook Ads

https://www.vist-clinic.com.ua/
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Head of the press service of From 01.2020 till now
the political party
"Za Majbutnye" in Sumy region

Development of the PR strategy of the election campaign in accordance with the
instructions of the central office of the party
Establishing active relations with mass media, printed publications in the region,
TV channels and opinion leaders
Organization of conferences, managers' briefings, their speeches in mass media,
meetings with voters)
Preparation of materials for the press, statements and messages, organization and
conducting of interviews of politicians
Creating content for social networks (posts, photo selection, etc.)
Communication with contractors and partners

https://zamajbutne.com.ua/
EXPERIENCE Deputy producer of the TV From 07.2020 till 11.2020
channel
LLC "TV company STS", Sumy (Regional television
company)

Management of the TV channel team
Drawing up creative ideas for new TV projects, discussing the concept of future
programs
System control over work processes of the TV channel
Participation in all stages of television production, making edits at all stages of
production, preparation, filming, editing.
Participation in script writing, directing the shooting process
Interaction with the creative and technical part of the film crew.
Control over compliance with copyright and other legislative details by journalists
Control at the stage of installation and approval by the customer
Attracting financing and finding investors for TV projects
Conducting presentations, negotiations, concluding cooperation agreements on coverage
of activities
Control over the performance of contractual relations, timely payment of airtime
Formation of the ether network, maintenance of reporting documentation
Promotion of the TV channel brand in social networks.
https://sts.sumy.ua/
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From 07.2015 till 11.2020
TV presenter
LLC "TV company STS", Sumy (Regional television
company)

Writing news' briefs, recording in studio, working in TV frame.
Preparation and conducting of interviews with politicians and famous people, control
over the editing of the broadcast
Full support of your project
Examples of interview recordings:
https://youtu.be/hAcS0pFav7Y
https://youtu.be/t-RXdSgTLcI

EDUCATION High School Diploma,
Sumy State University
Economics and management, Marketing,
Sumy, Ukraine

ADDITIONAL Webpromoexperts Academy, SMM specialist, targetologist (2020, 3 months, brand
EDUCATION development in social networks, work with Google Ads, Facebook, Instagram, Youtube.)
Webpromoexperts Academy, Medical Marketing (2020, 2 months)
School of cultural management "MANAGEMENT PERSONNEL" (Lviv) (2019, week, Effective
project management • fundraising strategy of the organization • Team: building,
development and management)
Brainbasket - IT Moms (2016, 4 months, Learning Adobe Photoshop, Illustrator,
Webdesign, typography design)

PROFESSIONAL Good command of the MS Office package, graphic editors (Photoshop, Illustrator).
SKILLS Experience in developing a strategy and business development plan (5 years of
experience)
Negotiation experience (10 years of experience)
People management experience (5 years of experience)
Experience of conducting political PR-campaigns (1 year of experience)
Category B driver (13 years of experience)

LANGUAGE English ─ intermediate
KNOWLEDGE Czech ─ elementary
Ukrainian - advanced
Russian - advanced