Tetiana

Tetiana Minko
Mobile [открыть контакты](см. выше в блоке «контактная информация»)-calls; [открыть контакты](см. выше в блоке «контактная информация»)-Viber, WhatsApp, Telegram
Mail [открыть контакты](см. выше в блоке «контактная информация»)

Competences
 Marketing, Sales & Export management
 Digital Marketing, incl. leads generation, e-mailing, funnels
 Web-sites, Internet shops elaboration & management
 Human Resources management, incl. recruitment
 Budgets, P&L & Business procedures administration
 Business Analysis, Marketing Researches
 International Project Management, incl. on-line businesses

Companies, with which cooperated:
FMCG producers: Coca-Cola, Procter & Gamble; Danone
British American Tobacco, Cheese Club, Schedro, Lauffer
Banking: BNP Paribas, UkrSibbank, Private Group
Technologies: Samsung, Glorium Technologies, BMW,etc.
Luxury: Nina Ricci, J.P.Gaultier, Balmain, Orlane, Miyake
B2B: Tikkurila, Hermes Oil, Aurum GmBh, etc
On-line business: Alex Yanovsky Business School, Apriori, etc.

Invited Lector at University & Business School with own courses on Marketing & Business development
 University of Economics, Krok, Kiev, Ukraine, etc professional hobby
 Be First Marketing School, Kiev, Ukraine, etc. since 2012

Background & Results
Company: Business Innovations (Field: business consultancy) sept.2019-2023
Position: Entrepreneur
Responsibilities:
 Marketing, Management & Sales consulting + Trainings
 Outsource Marketing, Business Optimization & marketing Staff Recruitment for Clients companies
 Team & agencies management (up to 10)
Results: Clients quantity grew up to 70%, some clients income was doubled

Company: Alex Yanovsky Business School (project ШЮН) mar.2019-2020
Position: Marketing Director (all countries, on-line business) – distant work
 Marketing department management, KPI & BA implementation
 Funnels setting-up, e-mailing & leads generation improvement
 SMM development (FB, Instagram, Youtube)
 Events organization (incl. webinars, alive performances, trainings, etc)
 Digital advertisement & content preparation (banners, video, stories, etc)
Results: Audience increased up to 4 times.

Company: Tikkurila Group / Kolorit Paints (International paints producer) sept.2017-mar.2019
Position: Marketing Director (within CIS region) – remote job
 Marketing department re-structuring. 7 agencies & up to 10 subordinates management
 Marketing Strategy elaboration and implementation; Budget, pricing and P&L optimization
 4 web-sites & 2 internet shops management, SMM
 Launches of new brands, new shops, department re-structuring & business procedures improvement
Results: new strategy developed, 5 new shops launched; department re-structured, KPI implemented,
business procedures optimized, internal PR implemented, Opinion leaders program introduced.
Company: Lider Snack (Food producer with international export) sept.2015-sept.2016
Position: Marketing Director
 Strategy & Brands development, Marketing researches & Business Analysis
 Budgeting and P&L optimization, Production costs decrease
 TV commercials & Print Ad production, Brands Export expansion
 8 agencies & up to 10 subordinates management
Results: New brand & SKUs developed, new Eco line launched, Full advertisement for 2 brands launched,
project on production costs’ decrease completed, export expanded in 3 times (up to 15 countries)

Company: Lauffer Group (Food producer with international export) jul.2012-dec.2013
Position: Marketing Director, with executing responsibilities of COO in Kiev branch
 Marketing Strategy elaboration & implementation, Sales co-management
 Marketing Researches, Pricing, Budgeting
Results: Marketing strategy developed, New people hired, Prices & Stock optimized

Company: Schedro, Private Group Holding (TOP producer in fat and oil industry + other food ) mar.2010-jun.2012
Position: Marketing Director (Ukraine and CIS)
 Marketing department building from scratch up to 10 people + 9 out-source agencies
 Marketing strategy elaboration & implementation – for 28 regions, for 7 food categories
 360 ºmarketing support: Digital; TV Ad, Radio, OOH, Press; PR; Consumers Promo, CRM; Programs for
B2B
 New launches (3 new categories: ketchup, souses, plants oil + new packaging introduced)
 Sales & Export development; merchandising, distribution & shops development
 Budgeting and Pricing optimization
Results: total turnover increased in 3 times, Schedro brand entered in TOP10 most successful brands of
Ukrainian, company achieved TOP3 position in all product categories, share of margarine grew by
73,5%; share of mayonnaise grew by 18%, ketchups moved from 6th to 3rd position in 1 year.

Company: Cheese Club (TOP cheese manufacturer. Export leader. 11 factories in Ukraine) mar. 2007- sept.2008
Position: Head of Marketing* & Commercial Director deputy (Ukraine, Russia, other CIS)
 Brand marketing, Trade marketing & Researches
 D&T, new products and brands development
 Partake in Sales, Logistics & FTA management
Results: department restructured, portfolio & pricing optimized, 4 new brands developed,
new packaging launched.

Marketing Consultant and Operations Couch jun.2006-sept.2015
 Marketing & Business consultancy, Outsource management of international projects
 Marketing & Sales trainings, TOP management coaching
 Marketing researches & Business Analysis
Clients: Aurum GmBh, Lider Snack, Lauffer, MobiLand, Columbery, Hermes, IT companies of CiU, etc
Results: marketing strategies for clients elaborated, sales teams trained & sales grew up,
All-Europe marketing analysis fulfilled – recommendation provided

Company: British American Tobacco (World TOP tobacco producer) apr.2003-jun.2006
Position: Brands Manager (Vogue, Dunhill, Lucky Strike, , Pall Mall, Alliance)
 Marketing strategy & plans elaboration for 5 brands
 New launches - brand Alliance, new SKUs for Pall Mall & Vogue – development & implementation
 Brands communication via ATL, BTL, CRM, POPM, PR, web-site, New Channels kick off
 D&T responsible (including packaging, products, blends), Budget and P&L optimization
 People management (up to 15 people) & 4 international Advertising Agencies
Results: achieved #1 position in the World on Vogue growth pace (300% growth within country), Renewed
and re-launched Pall Mall (new packaging, product & communication), Developed and launched
Alliance brand (exceeded targets), Launched Vogue Arome line (exceeded targets in 10 times).
Company: Samsung Electronics (TOP consumer electronics producer) may.2001 – apr.2003
Position: Marketing Manager (reporting directly to General Manager)
 Planning & Advertisement working out: TV Ad, OOH, Press, Internet, CRM, POSM,
 Flagship Store opening, Trade Promo, New web-site launch, New Channels kick off
Results: new mobile phones launched with results, exceeding the target. Samsung flagship store opened.
National incentive program for trade partners and shop assistants implemented. New web-site developed.

Company: GfK-USM (Biggest international research & consultancy agency) sept1999 – may2001
Position: Project Manager
 Fully managed Coca-Cola, Procter & Gamble and Danone projects.
 Conducted single projects for Nestle, Philip Morris, Kiev Post, UMC mobiles and other
Results: for Danone - fully developed brand Zhivinka, which is successful during 20 years already
for Procter & Gamble - Comet brand re-positioned, performance improved;
for Coca-Cola –mindset study(all regions, age 6-50 years), Consumers Promo recommendations

All references and testimonials can be provided by request

Education
1993–1999 Ukraine National University named after T. Shevchenko;
Degree: Master of Psychology (Specialization: Social Psychology)
1999–2002 PHD thesis: “Developing strategy of influence in management field“
2003 Management (London Business Program)
2004 Marketing & Finance (UK international program)
2004 Product management and D&T (Bayreuth, Germany)
2005 Project Management by PRINCE 2 (Changescape Ltd, London, UK)
2007 Finance management (WW-JSC, St. Petersburg, Russia)
2011 People management (Top-management program, Ukraine)
2022 Business Analysis for IT (Epam, Ukraine)

2000–2002 French Language, Institute Francais (at French Embassy in Ukraine)
2003–2006 English for Business, Languages Agency (Ukraine)
2022-2023 Italian Language, Centro Provinciale per l’Istruzione degli Adulti /CPIA (Italy)

Languages
 English – fluent, C1
 Italian – colloquial, A2
 French – intermediate, A2
 Russian & Ukrainian – fluent

PC skills
 MS Project, Trello, Bitrix24, Confluence, Jira, SAP; 1-C, SPSS
 Photo Shop, Adobe Acrobat, ACDSee Pro + all standard software

Driver’s license
 Category B, International

Personal detailes
 Ukrainian
 Place of birth: Ukraine, Chernigiv region
 Date: 29.07.1976