Резюме від 17 березня 2023 PRO

Олена

Marketing specialist

Зайнятість:
Повна зайнятість.
Вік:
39 років
Місто:
Київ

Контактна інформація

Шукач вказав телефон, ел. пошту та LinkedIn.

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

Marketing manager

з 10.2018 по 11.2021 (3 роки 1 місяць)
Hankook Tire Ukraine, Київ (Автобізнес та автосервіс)

Managing all marketing activities in Ukraine, Moldova, Belarus
Annual marketing planning
ATL campaigns (creating media mix TV, Digital, Outdoor)
BTL campaigns ( Customer promo, Inshop branded equipment)
Marketing co-op with partners
Branded materials (design, production, logistics)
Internal events organization
Marketing contractor communication (tender, agreement, project realization, results evaluation)
Marketing issues procurement (tender, agreement, project realization, results evaluation)
Partners motivation tours ( Spain, Madrid - Real Madrid VIP Tours, Azerbaijan, Baku - UEFA Europa League, etc.)

Head of retail marketing

з 11.2017 по 03.2018 (4 місяці)
ttt.ua, Киев (Retail)

workout and implement ttt.ua retail development strategy
new shops opening events
ATL (billboards, metro, city lights) programs workout and implement
co-promo holding with partners (Samsung, Meizu, Huawei, Sony etc)
control and development subordinate team

Head of marketing

з 08.2017 по 11.2017 (3 місяці)
Hisense Ukraine, Kyiv (Electronics)

work out and implementation of marketing strategy in Ukraine
market research, sales analytics
build positive Brand image
work out and implementation of marketing activities
marketing budget control
team management

Director

з 04.2016 по 07.2017 (1 рік 3 місяці)
Catapulta Agency, CMS group, Kyiv (Marketing services)

business development
agency finance, PR, HR strategy development and implementation
client strategy and direction
control and support of all departments (production, client service, finance, legal)

Clients: Kyivstar, Smartica, ttt.ua

Senior New Business Manager

з 06.2015 по 04.2016 (10 місяців)
Full Contact Agency, CMS group, Kyiv (Marketing services)

keep in touch with clients
new business database managing
credentials update and modification
work out commercial offer and presentations for clients. Prepare tender offer.
competitors’ activity research
develop New business strategy
agency services presentation for potential clients

New clients: Unilever, Alfa Bank, Kaercher, TNK, Privat Bank, Loreal, UNDP, MTS, Ukrtelecom

Account Manager

з 07.2013 по 06.2015 (1 рік 11 місяців)
Full Contact Agency, CMS group, Kyiv (Marketing services)

total projects control for client
managing of effective usage of sources, budgeting
building of long term cooperation with client
working out communication strategies and budgets optimization
work with contractors
forming, writing and presenting offers for client
projects' documentation support (reports, financial documents and agreements)
management of account executives team

Clients: Electrolux, Huawei

Marketing specialist

з 04.2010 по 03.2012 (1 рік 11 місяців)
LG Electronics Ukraine, Kyiv (Electronics)

control of regional GSM Marketing Managers
checking of weekly information from regions and its transferring to HO employees (sales managers, product marketing managers): new product info, activities in retail, competitors’ activities
weekly setting tasks to regional managers (monitoring, promo holding control, setting deadlines)
planning budget for holding programs
holding FSM motivation program
analysis of regional reports
marketing activities control
work with contractors (setting tasks, approving layout sheets, dummies, payment control)
co-promo holding
display Differentiation programs holding
special BTL activities holding
planning budget for special BTL activities
working-out in-store materials for launching new products

Marketing assistant

з 03.2010 по нині (14 років 2 місяці)
LG Electronics Ukraine, Kyiv (Electronics)

control work of regional MC marketing managers
consolidation reports and its analysis
control merchandisers' work
local marketing researches and its analysis
co-promo holding and its analysis
development and producing POSMs
holding FSM motivation project

Receptionist

з 03.2007 по 04.2008 (1 рік 1 місяць)
LG Electronics Ukraine, Kyiv (Electronics)

accepting incoming calls
accepting and sending mail
tickets and hotel order
guests meeting
documents translation
water order in the office

Освіта

Sumy State University

Economic\Economist, Sumy
Вища, з 2006 по 2009 (2 роки 8 місяців)

Sumy State University

Humanitarian\Translator – lecturer of the English and German languages, Sumy
Вища, з 2001 по 2006 (4 роки 9 місяців)

Додаткова освіта та сертифікати

Finance for non financiers school \ Finace for managers

2017

Creative Leadership center \ Leadership development program

2017

Zhivoe delo \ Effective leader

2015

National Aviation University PR and advertisement, advanced training course

2013

Знання мов

Англійська — вище середнього

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