Райффайзен Банк Аваль

Вакансія від 16 вересня 2019

Senior digital marketing manager

Компанія:
Райффайзен Банк Аваль VIP
Фінанси, банки, страхування; більше 1000 співробітників
Контактна особа:
Кисленко Лариса
Телефон:
Показати телефон
Місто:
Київ
Місце роботи:
вулиця Миколи Лєскова, 9; 2,5 км від центру
Вид зайнятості:
повна зайнятість
Вимоги:
досвід роботи від 5 років, вища освіта

Опис вакансії

We are seeking an experienced digital marketer with 5+ years' experience and a background in digital marketing. The position assumes a key role in the marketing team, working hand in hand with product management and driving the strategy, creative and practical implementation of digital marketing campaigns. You will liaise closely with International team. You will be working closely with our digital agency.

Our ideal candidate will bring a strong strategic background and a practical skill set as a digital project manager: understanding and translating campaign objectives to the digital space, running digital advertising campaigns.

We are seeking a highly organized individual with excellent communication skills and proven experience managing multiple active projects simultaneously. As Senior Digital Marketing Manager you will bring a wealth of best practice in advertising processes, results benchmarking, and confidently guide through campaigns, from inception to completion.

DUTIES INCLUDE:

  • Conceive and oversee RBA digital marketing strategies, working closely with Product Management and internal Digital team, agency at a campaign and best practice level
  • Lead digital marketing campaigns that support campaign marketing objectives and measure effectiveness
  • Managing digital advertising internally: buying and optimizing advertising across various platforms including Google Ads (Search, Display and YouTube), Facebook, Instagram and more, with support from the digital agency
  • Drive briefs for digital marketing tools in collaboration with designers/developers including: campaign websites, banner advertisements, bespoke social media assets, pre-roll video ads and more
  • Run social media campaigns and fan focused engagement initiatives
  • Use digital insights / analytics to create a deeper understanding within the team via demographic and engagement reports, social media snapshots and advertising results
  • Stay abreast of and advise the team on the latest developments in social media, fan engagement, online advertising, digital media
  • Utilising the Digital marketing team (and stakeholders in other departments), agency team to deliver RBA digital marketing requirements across all products, acquisition, retention and cross-selling programs

REQUIREMENTS:

  • Minimum of five years' digital marketing and campaign experience
  • Management experience and strong delegating skills
  • High level practical skill set in digital advertising and digital project management
  • Proven experience managing multiple active projects simultaneously
  • Proven experience using social media to effectively enhance marketing campaigns
  • Excellent written and verbal communication skills and strong attention to detail
  • Bachelor’s degree in related field

#знамикращі


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