Таргетолог

GN Crypto, a global cryptocurrency news portal and the creative force behind the world’s first crypto entertainment show ByHi (formerly Gagarin Show), is currently seeking a skilled and enthusiastic Targetologist. This role is ideal for someone deeply immersed in the crypto industry and skilled in creating impactful advertising campaigns.

We are looking for — Targetologist at GN Crypto!

Requirements:

• Ukrainian C2 level.
• English Strong C1 level.
• Experience: at least 3 years of experience as a targetologist, preferably in the cryptocurrency sector.
• Platform Knowledge: Familiarity with major advertising platforms including Google Ads and Facebook Business Manager.
• Analytical Skills: Proficiency in data analysis and analytics tools.
• Creativity: Ability to create compelling advertising materials.
• Industry Awareness: Keen interest in staying abreast of developments in the crypto industry.
• Communication Skills: Strong initiative, presentation skills, and clarity in articulating thoughts.
• Social media knowledge: Experience with Twitter, Meta, Reddit, YouTube, LinkedIn.

Responsibilities:

• Advertising Campaigns: Create and optimize advertising campaigns on Google Ads, launching advertising on YouTube.
• Collaborative Efforts: Work closely with the editorial team to stay updated on current cryptocurrency trends.
• Campaign Analysis: Analyze the effectiveness of campaigns using tools like Google Analytics.
• Strategy Development: Develop targeting strategies to engage audiences interested in cryptocurrency and blockchain technologies.
• Creative Collaboration: Collaborate with the design department to produce creatives and advertising materials.

Software for work:

• Jira
• Confluence
• Slack
• 1password
• Google Workspace (Google Sheets, Google Docs, Google Meet, Google Calendar) — at the level of a confident user

Specialized tools:

• Google Ads (for contextual advertising).
• Facebook Business Manager (for advertising on Facebook and Instagram).
• Google Analytics (for data analysis and evaluating the effectiveness of advertising campaigns).
• Hotjar or similar tools (for analyzing user behavior on the website).
• Proficient in the use of these tools.

We offer:

• Our own product. Collaboration with a highly professional, energetic, and development-oriented team.
• Paid trial period (3 months) with a mentor.
• Access to free courses on future technologies.
• Competitive, transparent, and commensurate with experience.
• Loyal and progressive management.
• Legal and accounting support.
• Paid vacation and sick days.
• Remote work.
• Schedule: 10:00 — 19:00 Mon-Fri (time zone of Ukraine).

Our GN-team is waiting for YOU, please submit your resume and a brief cover letter!