SEO Specialist
Caladan Energy
Фінанси, банки, страхування;
менше 10 співробітників
Дистанційна робота
Повна зайнятість. Досвід роботи від 2 років.
Англійська — середній
Опис вакансії
With a commitment to innovation and excellence, we strive to revolutionize the small wind energy landscape. Our team is comprised of passionate individuals who thrive in a collaborative and inclusive environment, where creativity and initiative are celebrated.
Position Overview:
We are seeking a skilled and motivated SEO Specialist to join our team. As an SEO Specialist, you will play a crucial role in optimizing our clients' websites for search engines, improving their online presence, and driving organic traffic.
Fully remote position: communication through e-mail, Teams and Telegram. We welcome international specialists.
Responsibilities:
- Perform keyword research to identify relevant search terms and trends.
- Optimize website content, including meta tags, titles, and descriptions, for improved search engine ranking.
- Conduct on-page and off-page SEO activities, such as link building and content optimization.
- Monitor and analyze website performance using SEO tools and Google Analytics.
- Provide recommendations for website optimization based on SEO best practices and industry trends.
- Collaborate with content creators, developers, and marketing teams to implement SEO strategies.
- Stay up-to-date with the latest SEO trends and algorithm updates.
- Create, manage and optimize PPC Google Ads campaigns, including keyword selection, ad copywriting, and bid management.
- Manage other advertising channels such as social media advertising and display advertising to ensure cohesive messaging and branding.
- Analyze performance metrics of advertising campaigns and provide insights for optimization.
- Implement A/B testing and other strategies to improve ad performance and ROI.
- Stay informed about changes in advertising platforms and adjust strategies accordingly.
Qualifications:
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of SEO techniques and best practices.
- Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, or similar.
- Strong analytical skills and attention to detail.
- Excellent communication and collaboration skills.
- Ability to multitask and prioritize tasks effectively.
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