Retention CRM marketing manager

CRM Retention Manager

Become Our CRM Retention Manager — Lead the Charge in Customer Loyalty!

We’re on a hunt for a visionary ready to take full ownership of projects, ignite ideas for customer retention and reactivation, and meticulously measure their impact. We’re in search of someone who doesn’t follow the pack but leads it and thrives on experimentation. With a solid database at your disposal, your innovative strategies will make our retention process smarter, better, and more efficient. Join a team where your contributions are celebrated, and your passion for innovation is matched by every team member.

You’re perfect for the role if you

• Have experience in iGaming
• Understand casino bonus system
• Have a deep knowledge of CRM systems
• Have expertise in reactivation tactics
• Are experienced with analytics tools
• Understand key retention metrics (Churn rate, CRR, LTV, ARPU, etc)
• Know your way with different communication channels (e-mail, push notifications, etc)

Your Responsibilities

• Develop and implement strategies to enhance customer retention and loyalty.
• Build and maintain strong relationships with existing casino players.
• Utilize CRM tools to track and analyze customer behavior and preferences.
• Implement personalized communication strategies for different player segments.
• Utilize various channels, including email, SMS, and in-app messaging, to engage with players.
• Analyze player data to identify trends, preferences, and areas for improvement.
• Used data insights to tailor retention strategies and improve the overall customer experience.
• Develop exclusive offers for High-value player to encourage loyalty.
• Collaborate with other departments, including product, marketing, customer support, and analytics, to optimize the customer journey.
• Coordinate with technical teams to implement CRM tools and systems.
• Monitor key retention metrics.
• Implement strategies to improve retention metrics and meet or exceed targets.
• Conduct A/B testing on various retention strategies to identify the most effective approaches.