Head of marketing

About the Role

Nova Global is seeking a strategic and results-driven Head of digital Marketing to lead the marketing function.

The mission of this role is to build a structured marketing function that systematically generates demand, strengthens client retention, increases revenue and NPS across international e-commerce and logistics products.

The position combines responsibility for both:

• B2C marketing (NP Shopping and international e-commerce products)
• B2B marketing (lead generation and demand generation for international logistics)

You will lead a team of marketing and creative professionals and play a key role in shaping the future growth of Nova Global’s international business.

Key Responsibilities

Marketing Strategy & Growth

• Develop and execute marketing strategies for B2C and B2B products
• Define target customer segments, value propositions, and go-to-market approaches
• Build scalable demand generation and lead generation programs
• Increase customer acquisition, retention, revenue, and NPS
• Strengthen NP Shopping’s position as a leading e-commerce brand in Ukraine

Digital Marketing

• Manage and optimize digital marketing channels (SEO, PPC, Paid Social, Email Marketing, Content Marketing)
• Develop and execute social media and content strategies
• Improve marketing performance through analytics and experimentation
• Manage marketing budgets and maximize ROI

B2B Lead Generation

• Build marketing programs that generate qualified leads for international logistics and forwarding services
• Partner with Sales and Business Development teams to improve lead quality and conversion
• Develop account-based and performance marketing initiatives

Team Leadership

• Lead, develop, and scale a team of marketing and creative professionals
• Set clear KPIs, priorities, and accountability frameworks
• Build marketing processes, reporting, and performance management practices
• Manage external agencies, contractors, and research partners

Cross-Functional Collaboration

• Work closely with Product, Sales, Business Development, Operations, and E-commerce teams
• Support growth initiatives across Global Sellers, Global E-commerce, and Global Freight divisions

Requirements

• 5+ years of experience in marketing leadership roles
• Proven success in digital marketing, growth marketing, or performance marketing
• Experience working with B2B and B2C products
• Strong background in marketing analytics and ROI management
• Experience building lead generation systems for B2B businesses
• Experience managing multi-product portfolios
• Experience hiring, developing, and leading teams
• Strong understanding of customer acquisition, retention, loyalty, and lifecycle marketing
• Upper-Intermediate English or higher

Will Be a Strong Advantage

• Experience in logistics, freight forwarding, international trade, or e-commerce
• Experience building loyalty, referral, or customer engagement programs
• Experience scaling marketing functions in fast-growing businesses

What We Are Looking For

• Strategic thinker with strong business acumen
• Data-driven and results-oriented leader
• Customer-focused mindset
• Ability to translate strategy into execution
• Strong communication and stakeholder management skills
• High ownership and accountability for business outcomes

We Offer:

• Company-provided equipment.
• Free English language training with native speakers.
• Paid vacation and sick leave.
• Medical insurance, including family coverage.
• Participation in industry conferences and exhibitions.
• Company support during significant life events.

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