Lead Generation Manager (Upwork)

About the role Qwed is a design and web development agency delivering UX/UI and WordPress projects for international clients. We’re looking for a Lead Generation Manager to own our Upwork pipeline — finding the right projects, writing proposals that win, and booking qualified calls. Your focus isn’t design or development; it’s keeping a steady flow of quality leads coming in so the team stays busy with the right kind of work, most of it UX/UI with some WordPress.

What you’ll do

• Monitor Upwork daily for relevant UX/UI and WordPress projects and apply quickly to strong fits
• Write tailored, persuasive proposals (no copy-paste templates) that match each client’s brief
• Qualify leads: filter out low-budget or poor-fit jobs, prioritize serious clients
• Book discovery calls and hand off warm, qualified leads to the team
• Manage and optimize the Upwork profile: catalog entries, response time, job-success signals
• Track outreach and conversion (applications sent, replies, calls booked, win rate)
• Suggest improvements to positioning, pricing hooks, and messaging based on what’s converting

What we’re looking for

• Proven lead generation experience on Upwork (agency or freelance context)
• Strong written English (B1) — proposals need to read clearly and persuasively
• Understanding of UX/UI and WordPress services enough to speak to them credibly in proposals
• Sharp judgment for spotting good clients and avoiding time-wasters
• Organized, self-managing, and consistent with daily outreach
• Comfortable with metrics and reporting on pipeline performance
• Nice to have: experience with Behance/Dribbble/LinkedIn outreach, familiarity with Upwork’s algorithm, CRM or tracking tools

Details

• Remote, flexible hours
• Freelance / contract — base + bonus per closed lead or project is negotiable
• Ongoing role with room to grow as the pipeline scales
• Paid vacation: 18 work days (don't count Sat-Sun) — 10 days of paid sick leave — $300 per year for your personal development.

To apply

• Send a short note on your Upwork lead-gen experience, your results (win rate, projects closed, or agencies you’ve worked with), and your rate or preferred compensation structure.