Marketing specialist

Who we’re looking for

Campaigns that sell tickets to international technology conferences. AI tools that let you create and test faster than ever. The freedom to decide what to test next. If that sounds like your kind of work, read on.

DATA MINER organises seven conferences for technology and marketing professionals across Europe: TestCon Europe, DevDays Europe, DevOps Pro Europe, Big Data Conference Europe, AI Summit Europe, CyberWiseCon Europe and Digital Marketing Europe—yes, including a conference dedicated to your own field. Your campaigns will reach IT, data, cybersecurity and marketing professionals throughout Europe, and you will see their impact not «someday» in a report, but in ticket sales week after week.

We are looking for someone who is equally energised by a strong creative idea and by the data that shows whether it really works—and who wants to own the full campaign lifecycle: from concept, copy and creative through launch, accurate performance measurement and continuous optimisation. You will have the freedom to propose solutions, test ideas quickly and see the direct impact of your work on the growth of our conferences.

What you’ll do

Paid advertising and performance optimisation:

• Plan, launch and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn—from audience targeting and budget allocation to ad creative.
• Ensure accurate conversion tracking using Meta Pixel, Google Tag Manager (GTM) and Google Analytics 4 (GA4), while monitoring the campaign KPIs that matter most.
• Develop hypotheses and run A/B tests across audiences, messaging, visuals and formats. Based on the data, you will decide what to continue, change, scale or pause.
• Prepare weekly and monthly reports that go beyond the numbers, providing clear insights and actionable next steps.

Creative and design powered by AI:

• Create visual assets for advertising, social media, conference communications and event branding.
• Use modern AI-powered creative and design tools to quickly produce different versions of headlines, copy, visuals and formats—and test which perform best.
• Adapt creative assets for different advertising channels and audiences.
• Work with the team to ensure that our offers and messages are clear, compelling and designed to drive action.

Social media and email marketing:

• Plan content calendars and ensure consistent, timely publishing across our conferences' social media channels.
• Contribute to email campaigns, including newsletters, automated workflows and promotional communications.
• Analyse content performance and help refine topics, messaging and formats.

What success looks like in your first 30 days:

• You will understand our offers, target audiences and current campaigns.
• You will have audited and improved our advertising accounts, conversion tracking and reporting setup.
• You will have prepared a clear, prioritised plan for improvements and testing.
• You will have launched the first tests of creative variants, messaging or audiences.
• The team will receive clear, regular insights into what is working, what should change and what to test next.

What you’ll bring

You are likely to succeed in this role if you:

• Have hands-on digital marketing experience and can explain the results you achieved and how your decisions contributed to them.
• Can independently plan, launch and optimise paid advertising campaigns.
• Have a strong understanding of audience targeting, bidding strategies, ad creative, sales funnels and campaign optimisation.
• Are confident working with Meta Pixel, GTM and GA4, and understand conversion tracking, analytics and performance reporting.
• Can identify problems and opportunities in the data and propose specific solutions.
• Write clearly and persuasively in both Lithuanian and English, and can adapt messages for different audiences and formats—our campaigns are aimed at an international audience.

How you use AI tools in your work:

We expect AI tools to be a practical part of your everyday workflow—helping you generate ideas, accelerate creative production and test different variants. You should be comfortable using at least some of the following tools or equivalent alternatives:

• For copy and ideation: ChatGPT, Claude or similar tools.
• For image generation: Midjourney, Nano Banana, ChatGPT or similar tools.
• For design and creative production: Canva, Adobe or similar tools.

You do not need to be a professional designer. What matters most is strong visual judgement, the ability to select high-quality output, and the skill to produce polished copy and visuals tailored to each campaign’s objectives.

Nice to have:

• Experience in event, B2B or technology-sector marketing.
• Experience with email marketing automation tools.
• Basic knowledge of WordPress and WooCommerce.

Personal qualities:

• You set priorities independently, meet deadlines and take ownership of outcomes.
• You show initiative, keep up with new developments and want to continue learning. AI tools evolve constantly—and you find that exciting rather than overwhelming.
• You communicate clearly, can explain the reasoning behind your decisions and collaborate constructively with the team.
• You manage your time effectively, respond quickly to change and stay focused on the most important objectives.

What we offer

• A creative, fast-moving role across seven conference brands with audiences throughout Europe—and the satisfaction of seeing tangible results from your work. Here, campaigns become real events, not just numbers in a report.
• The freedom to experiment and use the latest AI tools in practice. The cycle from idea to test to result takes days here, not months.
• Genuine autonomy to organise your work, propose solutions and put them into action—with clear objectives and no micromanagement.
• Flexible working arrangements, including the option to work from home; our office is in Vilnius.
• The opportunity to develop your expertise in paid advertising, analytics, creative production and AI.

VERY IMPORTANT: Only candidates who complete the application form will be considered and invited to the next stage of the selection process:

https://airtable.com/appCNKdNzBT1qwWXA/shrB3HgQ6pddjr5QZ