Marketing manager

Join XQL Group 🚀

XQL Group is a B2B growth marketing agency helping technology companies build authority, increase visibility, and generate qualified pipeline through SEO, AI Search, LinkedIn, Paid Media, and content marketing.

We’ve partnered with 60+ international tech companies, including Computools, KitRUM, DBB Software, WeSoftYou, Synebo, and Cieden, generating over $30M in CRM-tracked marketing revenue.

As we continue to grow, we’re looking for a Marketing Manager with a strong focus on Paid Media (Meta Ads) to join our team.

This role is for a marketer who understands how to connect business goals, audience insights, messaging, creative ideas, and paid acquisition into one effective marketing strategy.

You’ll work directly with international B2B technology companies, helping them understand where their growth opportunities are, what to communicate to their target audience, and how to turn those insights into effective paid campaigns.

You’ll own the marketing side of paid acquisition: from understanding the client’s business and developing campaign strategies to creating messaging, testing hypotheses, analyzing results, and turning performance data into better marketing decisions.

You won’t be expected to spend all day inside an ad account. Instead, you’ll work closely with Paid Ads Specialists who handle the technical execution, while you own the marketing thinking behind the campaigns.

👉 Responsibilities

• Develop paid marketing strategies aligned with clients' business goals, positioning, target audience, and growth objectives.
• Work directly with clients to understand their business, services, target audience, challenges, and acquisition goals.
• Research target audiences, their pain points, motivations, objections, needs, and buying behavior.
• Develop value propositions, offers, messaging, and communication angles for different audiences and campaigns.
• Develop campaign concepts, creative ideas, hooks, ad copy, and messaging.
• Create creative briefs and work closely with designers to develop effective ad creatives.
• Develop campaign hypotheses and testing plans together with clients and the internal team.
• Work closely with Paid Ads Specialists to launch, optimize, test, and scale campaigns.
• Monitor campaign performance and understand how different audiences, messages, offers, and creatives impact results.
• Translate campaign data into actionable marketing and creative insights.
• Identify opportunities to improve targeting, messaging, creatives, offers, and overall campaign performance.
• Keep the connection between business objectives and paid marketing activities throughout the campaign lifecycle.
• Communicate campaign strategy, ideas, results, and recommendations to clients.
• Take ownership of the marketing direction of assigned paid media projects.

Requirements

• 2+ years of commercial experience in marketing.
• Experience working with IT outsourcing, outstaffing, software development, or other B2B technology companies.
• Strong understanding of digital marketing and paid acquisition principles.
• Understanding of how Meta Ads and other paid advertising channels work.
• Strong copywriting and messaging skills with the ability to create clear, persuasive, and conversion-focused communication.
• Ability to connect business goals with audience insights, messaging, creative concepts, and campaign strategy.
• Good understanding of customer behavior, pain points, motivations, and decision-making.
• Experience working with international markets, preferably the US and European markets.
• Experience working with paid advertising campaigns or close collaboration with Paid Ads / Performance Marketing Specialists.
• Ability to analyze marketing performance and turn data into actionable recommendations.
• Strong client communication and presentation skills.
• Upper-Intermediate (B2) English or higher.
• Ability to work independently, manage multiple projects, and take ownership of results.

Nice to Have

• Understanding of Meta Pixel, Conversions API, Instant Forms, and basic campaign setup.
• Experience working with B2B lead generation campaigns.

What You’ll Appreciate About XQL Group

• Work with multiple international B2B technology companies instead of a single in-house product.
• Work directly with clients, founders, and C-level executives and have a real impact on their marketing strategy.
• Own the marketing direction of paid campaigns rather than simply executing predefined tasks.
• Freedom to develop ideas, test new approaches, and influence how campaigns are created and communicated.
• A variety of projects, industries, audiences, and marketing challenges.
• Competitive and stable compensation with regular salary reviews based on your performance and growth.
• A culture focused on learning, ownership, and continuous professional growth.
• 20 paid vacation days and 5 paid sick days annually.
• A supportive team built on trust, collaboration, and open communication.