Marketing specialist

About Us

We’re building a B2B SaaS platform that helps service-based businesses manage scheduling, bookings, teams, and customer interactions in one place.

Natodi is a Ukrainian product company creating a CRM + booking platform for salons and independent professionals. Our goal is to build a strong Ukrainian alternative to outdated solutions in the online booking market — and become the standard for service businesses in Ukraine.

We already have a working product and early customers. We’ve raised investment and are actively scaling. In the long run, Natodi is a services marketplace («Airbnb for service businesses») where users can find any service nearby and book in just a few clicks.

We build with a focus on ownership, business results, high standards, and open communication.

About the role

We’re looking for a full time Marketing specialist who will build a strategic marketing system for Natodi that:

• Delivers controlled, predictable customer acquisition
• Scales without breaking unit economics
• Is integrated with the product and financial model
• Prepares the company for the next stage of growth

Key responsibilities

• Define and evolve the company’s marketing strategy.
• Own the growth model and scaling priorities.
• Manage unit economics: CAC, LTV, payback, ROMI.
• Oversee the performance channel (Google Ads and others).
• Align marketing with product and the financial model.
• Build an analytics system and management dashboards.
• Participate in strategic decisions alongside executives.

Requirements

Hard skills

• Experience as Marketing Specialist / Growth Lead at a SaaS or product-driven IT company.
• Proven track record of scaling a business with measurable results.
• Deep understanding of performance marketing (Google Ads, paid acquisition as a foundation).
• Experience working with unit economics and financial forecasting.
• Understanding of the full funnel: acquisition → activation → retention → monetization.
• Experience building marketing teams and processes.

Soft skills

• Strategic thinking and a systems mindset.
• Ownership over business results — not just marketing metrics.
• Ability to work effectively with founders and investors.
• Comfort operating in a startup environment with high uncertainty.

• Ability to make decisions with incomplete data.

Must-have

• At least 1−2 cases of scaling a SaaS / IT product.
• Experience managing budgets of $20k+/month.
• Hands-on understanding of performance channels (Google Ads — required).
• Experience with product analytics tools (Amplitude or similar).
• Experience building or transforming a marketing function from scratch.

Will be a plus

• Experience with marketplaces or two-sided platforms.
• Experience scaling in the SMB segment.
• Experience entering new geographies.

Engagement format

• Commitment: Full time.
• Collaboration: Regular sessions with the CEO, CPO, Head of Sales.
• Compensation: Fixed retainer / fixed + success-based model (discussed individually).

Simple hiring process

1. Intro call (30 min)
2. Deep-dive interview (60 min)
3. Offer & alignment