Senior Paid Acquisition Manager

Who We Are: CTC Stack is a U.S.-focused growth and automation company that helps businesses build scalable customer acquisition systems. We combine paid acquisition, conversion funnels, tracking, CRM workflows, automation, and AI to improve the full path from traffic to qualified lead, customer, and revenue. We are currently developing and scaling products across several verticals, with Dental Practice Growth as one of our key focus areas. Are you an experienced Paid Acquisition Manager with a strong track record in lead generation for dental, healthcare, or related medical niches? We’re looking for a senior-level, hands-on specialist who can launch, optimize, and scale acquisition across Meta Ads, Google Ads, Bing, LSA, and other relevant paid channels. This is not a Google Ads-only role. Strong Meta Ads experience is required, with proven lead-generation cases and measurable results. Key Responsibilities:

• Develop and execute paid acquisition strategies for dental and healthcare related businesses.
• Launch, manage, and scale campaigns across Meta, Google Ads, Bing, LSA, and other relevant paid channels.
• Optimize acquisition based on CPL, qualified lead rate, booked appointments, CPA/CAC, ROAS, and downstream funnel performance.
• Analyze lead quality and work with CRM, call tracking, and sales feedback to identify which campaigns generate real patients and revenue.
• Run structured experiments across audiences, offers, creatives, landing pages, and campaign formats.
• Identify scalable opportunities and make data-driven decisions on where to increase, reduce, or stop spend.
• Ensure accurate conversion tracking and attribution using tools such as GA4, GTM, CRM data, and offline conversions.
• Monitor performance, explain what changed, why it changed, and what should be tested or scaled next. Key Qualifications:
• Proven hands-on experience in dental, healthcare, medical, or closely related lead-generation niches.
• Strong Meta Ads expertise is mandatory, with successful lead-generation campaigns and measurable case results.
• Strong experience with Google Ads or other paid acquisition channels.
• Strong understanding of the full funnel: click → lead → booked appointment → patient/customer → revenue.
• Experience optimizing for lead quality and business outcomes, not only traffic or CPL.
• Strong analytical skills and experience working with tracking, attribution, and conversion data.
• USA market experience is a must.
• Ability to work independently, test hypotheses, and make decisions based on data.
• At least Upper-Intermediate English. Would be a Plus:
• Direct experience with dental implants, All-on-4 / All-on-X, cosmetic dentistry, Invisalign, or other high-ticket medical services.
• High-ticket patient acquisition.
• Experience with call-based campaigns and appointment generation.
• Landing page / CRO experience.
• CRM, call tracking, and offline conversion tracking.
• Experience with marketing automation or AI-based lead qualification and follow-up.
• What We Offer

• Fully remote work environment.

• Opportunity to work with clients in the U.S. market.

• Professional growth in a rapidly growing industry.

• Supportive and dynamic team environment.

• Competitive compensation package based on experience and performance.

We look forward to hearing from you!