Senior Media Buyer (Creative Strategy, Lead Generation)

We’re a growing affiliate marketing and lead generation company looking for a Senior Media Buyer with a strong creative background.

This is a hands-on role for someone who has personally managed and scaled Meta campaigns, understands direct-response marketing, and can take ownership from initial idea to profitable scale.

You’ll be responsible for both media buying and creative strategy: launching campaigns, managing budgets, developing new angles, writing ad scripts, working with video editors, and scaling winning campaigns.

We’re looking for someone who thinks in terms of profit, CPL, CPA, ROAS, and revenue, not impressions and clicks.

Responsibilities

• Launch, optimize, and scale Meta campaigns
• Manage budgets and performance across multiple offers
• Research competitors, customers, markets, and ad libraries
• Develop new hooks, angles, offers, and creative concepts
• Write direct-response scripts and creative briefs
• Work closely with video editors to create and iterate ad creatives
• Launch high-volume creative tests and quickly cut underperformers
• Analyze performance data and identify scaling opportunities
• Own campaigns from concept through profitable scale

Required Experience

• 5+ years of hands-on media buying experience
• Current Meta Ads experience
• Experience managing $10,000+ per day in ad spend
• Direct-response marketing background
• Affiliate lead generation or high-spend e-commerce experience
• Strong understanding of CPA, CPL, ROAS, EPC/RPC, margins, and profitability
• Experience writing ad scripts, developing creative angles, and analyzing winning ads
• Experience launching new offers or verticals from scratch
• Ability to operate independently and take ownership of results

Nice to Have

• Affiliate lead generation experience
• Lead quality, buyer feedback, caps, payouts, and routing experience
• TikTok Ads and YouTube Ads
• Google Search, Native, Snapchat, AppLovin, CTV, or NewsBreak
• Understanding of tracking concepts such as Pixels, CAPI, UTMs, ClickFlare, and postbacks

To Be Considered

Please include:

• The highest daily ad spend you’ve personally managed
• Platforms you’ve actively bought media on
• An example of a campaign or offer you’ve taken from launch to profitable scale