Анастасія

Kolisetska Work Experience
Anastasia 8 years

Graphic designer
Perla Helsa | Graphic Designer
08.2024-02.2026
Conversion-focused Senior Graphic Designer
with 7+ years driving high-performing creative Spearheaded creative production for paid social (Meta and other platforms ),
across paid social, web, packaging and brand producing conversion-focused static, video and UGC assets that improved
systems. Led an in-house team of 4 and campaign performance and supported higher gross margin.

managed up to 7 freelancers, scaling Scaled production to peak volumes of 400+ static and 150+ video/UGC
production to peak volumes of 400 static assets per month by implementing AI-assisted Figma templates, reusable
and 150 video/UGC assets by implementing layouts and ClickUp dashboards.

AI-assisted Figma templates and ClickUp Led an in-house team of 4 designers and managed up to 7 freelancers;
dashboards. Partnered with marketing and established QA and review processes to raise output quality and reduce
analytics to optimize CTR, lower CPA and rework.

increase ROAS while streamlining workflows Partnered with marketing and analytics to A/B test visual concepts and
that improved gross margin. Expert in Figma, iterate on creatives, optimizing CTR, lowering CPA and increasing ROAS
Adobe Creative Suite and AI tools. through data-driven design.

Designed launch, promotion and seasonal campaign materials while ensuring
consistent brand presentation across all channels.

Education SVOI | Graphic Designer
02.2024-08.2024

National Technical University of Designed static and motion social creatives for clients including AB InBev,
Ukraine Igor Sikorsky Kyiv Polytechnic Cemark, Topicrem, Ukrnafta, Avalon, Antracite, Ти як?, delivering assets
Institute aligned to brand guidelines and campaign objectives.

Standardized templates and production processes to accelerate turnaround
Master’s Degree, 2021
 and maintain consistent visual language across campaigns.

Technologies of printed and electronic editions Collaborated with creative and SMM teams on ideation, storyboarding and
execution, contributing to improved engagement and campaign
performance.

Skills UTAGRO | Graphic Designer
2023-2024
Figma

Adobe Creative Suite (Illustrator, Photoshop,
Revamped social and website visual systems to strengthen brand recognition
After Effects, InDesign)

and improve visual coherence across channels.

Produced on-brand photography and digital assets for campaigns and
Using AI tools for work

coordinated with vendors to deliver exhibition collateral (brochures, banners,
Logo & brand identity

Animation
signage) for trade shows.
PrePrint Preparation

Web design RAMEDAS UKRAINE | Art director
2021-2023

Designed logos, brand identities and digital ad creatives to support
acquisition and awareness campaigns.

Courses Led brand strategy and end-to-end creative launch for a coffee shop chain,
Creatives for Digital Ads | PROJECTOR
delivering packaging, in-store and marketing assets that supported
Expedition creativity | SKVOT
successful openings and rollout.
Brand Marketing Designer | CREO

Graphic Designer. Freelancer | CREO SIMPATIK GROUP | Graphic Designer
2019-2021

Delivered brand identities, digital and print collateral, and motion graphics
Portfolio for YouTube shows. Produced SMM visuals and photo content, maintaining a
cohesive brand look and improving audience engagement.
Behance
ExpressPrint | Graphic Designer
2018-2019

Developed banner ads and campaign creatives. Supported the selection
Contacts and branding of promotional merchandise. Created professional
presentations and a range of banner designs.
telegram

[відкрити контакти](див. вище в блоці «контактна інформація») FotoMaxe | Retoucher
2018-2017

Created photo albums, curated and retouched images, and performed color
correction and prepress preparation.