Ганна

ANNA ZAKHARINA
Born: 26 June 1975
Ukraine, Kiev
Mobile: [відкрити контакти](див. вище в блоці «контактна інформація»),
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SKILLS

20 years’ experience in Communications and Project Management.
Development and realization of Communication strategies in different segments of the markets: B2B,
B2C, NGO, politics, Projects of technical assistance. Strong skills in project management. Significant
coordination and organization experience.
Public Spokesperson
Copyrighting: analytics, interviews, news, press-releases, presentations.

EMPLOYMENT HISTORY

1 August 2018-present
Sales Representative of active office chairs Aeris Swopper ("sitting in motion")

1 December 2017 – 31 July 2018
USAID Project HIV Reform in Action
Communications and Social Change Specialist

Responsibilities/Deliverables
• Preparing and implementing Communication Strategy and Social Change Strategy for Key Affected population on HIV or the Project.
• Planning, design, executing, and monitoring the impact of communications strategies, social change strategy for KAP’s, public events, and activities for the Project.
• Design and implementing public outreach events of the Project aimed at reducing fear, stigma, and discrimination towards key affected population and people living with HIV/AIDS among Ukrainian decision makers, opinion leaders, and media representatives.
• Working with change agents - counterparts at the national and regional levels – to encourage general public and professional audiences to advocate for changes in scaling up HIV programs for KAPs. Ensuring harmonization of cross-cutting activities with main Project objectives.
• Design, branding, and distributing project reports, newsletters, materials, success stories, and other media collateral.
• Developing press releases, statements, and other outreach materials.
• Managing project website and communication related to Facebook page.
• Initiating and maintaining relationships with key internal and external stakeholders.
• Leading the communications strategy around Gender, Stigma, and Discrimination and ensure harmonization of this activities with other project objectives and cross-cutting activities.
May 2011 – December 2014, Rinat Akhmetov's Foundation for "Development of Ukraine
Communications specialist of the Program "Stop TB in Ukraine"
(Implemented with the financial support of the Global Fund to Fight AIDS, Tuberculosis and Malaria).
- Writing and implementing promotion strategy of the Program in Ukraine in order to actualize the tuberculosis problem in the society.
- Creating the Program’s brand book, information site № 1 on tuberculosis www.stoptb.in.ua
- Choosing the contractor, responsible for the work of Ukrainian hotline for tuberculosis [відкрити контакти](див. вище в блоці «контактна інформація») and managing his work
- Carrying out all- Ukrainian educational campaign on tuberculosis: the main symptoms, risks, ways of infection, the fight against stigma and discrimination, prevention methods, the need for early detection and the possibility of successful recovery.
- Collaboration with production studios, public relations, advertising and media agencies.
- Production of social video and audio ADs for 3 waves of information campaign, with further placement free of charge in Ukrainian and regional mass media
- Creation of information materials in the framework of the Program, according to the needs of different target groups.
- Engaging state companies and various business structures for joint social projects.
- Working with regional coordinators for the implementation of information campaign of the Program in Ukraine
- Approving of all information materials with logo of the Program
- System work with journalists: educational trainings on tuberculosis theme, organization of the national contest for journalists, etc
- Engaging volunteers to participate in social projects
- Organizing the work of press office

March 2009 - April 2011, the political Party of Arseny Yatsenyuk "Front of Changes"
Head of department on cooperation with public organizations
• Cooperation with NGOs: establishing contacts, joint activities
• Organization of social public activity of the Party in Ukraine
• Creation and implementation of charity programs.
• Coordination and feedback to all incoming enquires from people asking for help
• Supervision of sponsorship projects

March 2007 – April 2009, United Communications Group
Executive director
- Merging companies into one Group (registration, legal support, creation of corporate identity, website, promotion, etc.)
- Elaboration and implementation of common business processes in companies, supervision of their implementation (10 companies in the Group, marketing specialization.)
- Elaboration and implementation of a single form of quarterly reports to shareholders (finance, PR, HR, new business, etc).
- Implementation of the program Terrasoft CRM - software for collecting and organizing information (project management, customer information, contractors, customers, etc.)
- Solving legal issues both of the Group and Companies
- Recruitment
- Charity activities
- Solving organizational issues related to the work of the Group

January 2005- Feburary 2007, Nemiroff company
Senior specialist of the Corporate Communications Department
- Creation, management and information support of PR projects
- Selection of PR agencies for realization of PR projects
- Media planning
- Newsmaking (production, sales, marketing, human resources)
- Establishing and maintaining contacts with the media (creating and updating the extensive database)
- Monitoring information space(the state of the market, competitor’s activities, legislative changes, etc)
- Writing and updating the corporate website
- Participating in public events, shows, exhibitions as a company’s representative
- Media support for marketing activities
- Public relations support of sponsorship projects

2003– 2005 Ukrainian Rugby Federation
The head of PR/Advertising Department
-Development and realization of marketing and PR policy of Federation
- Collaboration with advertising and concert agencies
- Organization and conducting press conferences
- Cooperation with major mass media.
- Carrying out of joint PR actions.
- Writing advertising articles, scripts.
- Creation of TV/Radio ADs .
- Media planning
- Advertising and souvenir products development.
- Web site support. Feedback management.
- Conducting of concert and show performances during the matches.
- Cooperation with sponsors

2000 – 2003 Shanson 101,9 FM, Renessans 96,8 FM, Sharmanka FM 104 FM
Public Relations Manager of 3 radiostations:
- Elaboration of promotional methods, individual for every radiostation.
- Cooperation with mass media. Writing of advertising articles.
- Creating ideas and their realization of different advertising campaigns for every radiostation.
- Supporting of the web sites.
- Collaboration with advertising and concert agencies, night clubs, cinemas, theatres, restaurants, musicians etc.
- Media planning
- Advertising and souvenir products development .
- Correspondence with the listeners of radiostations.
- Organizing corporate events.

1999-2000 - “NordStar Trade and Marketing Ukraine”- exclusive distributor of Fazer and LU in Ukraine
Marketing manager
- Elaboration of marketing policy and company’s budget.
- Marketing research.
- Participation in current and forecast planning, pricing policy.
- Organization and coordination of advertising and PR actions in retail
- Recruitment, teaching and cooperation with merchandisers.
- Participation in exhibitions.
- Marketing support of Fazer and LU sales in regions.
- Negotiations with the foreign partners. Making relevant reports
- Creation of corporate design
- Working with printing companies and advertising agencies.
- Communication with concumers
- Conducting seminars, presentations, corporate events.

EDUCATION

1992-1 European University of Finance, Information Systems, Management and Business, Ukraine, Kiev.
Department: Marketing. Speciality: Marketing Research
1982-1 Special English school № 57, Ukraine, Kiev.

TRAININGS

"Management of Social Projects"
"Conflict Management and Effective Communication"
"The role of advocacy, communication and social mobilization"
"Fundraising"
Many other international and Ukrainian trainings, although the most valuable experience was gained during practical work + self-education.

SKILLS

Professional:
Strategic public relations planning, marketing communications planning, media relations, crisis communications, excellent writing skills, excellent communication skills, reputation management, hardworking and focused, creative, pleasing personality.
Language:
Ukrainian, Russian.
English – upper intermediate

HOBBIES

Volunteer of children's department of the National Cancer Institute (www.donor.org.ua), biking, fitness, travel and many else.