Дмитро

Dmytro Krutko
Product Owner
About myself: I have been working in marketing and product management for over 6 years.
I am passionate about continuing to grow in this direction and dream of becoming a Chief Product
Officer.
My goal: I want to create a product or improve an existing one to an international level and achieve
the position of CPO in the next 3 years

Contact Experience
Phone
January 1, 2023 - September 12, 2023
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Boosta
Email
Product Owner
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Responsibilities:
Linkedin ● Conducting planning and technical meetings. Backlog creation and prioritization.
[відкрити контакти](див. вище в блоці «контактна інформація») ● Analysis and presentation of development results.
● Defining and prioritizing product features and improvements based on market
research, customer feedback, and business goals.
Education ● Communication with product stakeholders.
● Developing and maintaining a product roadmap that outlines the product vision and
SAFe
June 2023
strategy.
GoPractice
September 2021 - October 2021
● Interacting with customers and collecting feedback to enhance and improve the
Strategic Marketing Laba product.
August 2020 - October 2020
LABA Sales Manager ● Working in an Agile environment, participating in sprint planning, backlog refinement,
June 2020 - July 2020
Building LABA Business Processes and other Agile activities.
June 2019 - July 2019
LABA Marketing Director ● Ongoing monitoring of key performance indicators to identify areas for optimization
October 2018 - December 2018
Intensive Email Marketing Bazilik School and growth.
October 2018 - October 2018
Content Full Course Basilica School ● Developing mechanisms for team interaction.
February 2018 - March 2018
System YouTube ● Implementing Scrum ceremonies and Scrum methodology in the team. Conducting
January 2018 - January 2018
SEO Course, Basic Knowledge product demos, retrospectives, and more.
September 2017 - September 2017

Achievements:
● Developed stakeholder instructions.
Expertise ● Developed team focus on results and understanding business goals
● Established backlog prioritization processes.
● Implemented Scrum processes for the team.
Product Management ● Successfully transferred the platform from Zopium to Intercom.
Cross-Functional Collaboration
Agile Methodologies (Scrum)
SEO
HTML/CSS
Jun 7, 2021 - December 31, 2022
Google Analytics (GA4)
Jira Boosta
SurveyMonkey Product Manager
Microsoft Excel/Google Sheets Responsibilities:
Balsamiq/Figma
● Product Development Strategy, Release Planning, and Roadmap Building
Funnel Development
● Market Analysis, Competitor Research, and Exploration of New Product Niches
● Collecting, Analyzing, and Managing Customer Feedback Defining and Tracking
● Product Metrics Creating Requirements for the Technical Team Collaborating on
● Product Design with Development and Marketing Teams

Language Achievements:
Exit Pop-up problem solution
● Successfully identified an issue through user testing, implementing a solution that
Ukrainian - native language
improved the overall user experience without reducing conversion to paid orders.
English - upper-Intermediate Development of a new funnel for free traffic
● Created a new funnel that brought an additional 132 orders in the first month.
Loyalty Program analysis
● Compiled optimal solutions to achieve the set objectives: 5% increase in profit.
 December 8, 2020 - June 7, 2021
Laba
Retention Manager
Responsibilities:
● development of retention strategy;
● communication strategy development;
● development of automation of communication channels;
● email marketing;
● development and configuration of funnels for chat bots;
● work with the customer base: segmentation, RFM.

September 26, 2018 - October 1, 2020
Cosmotrade Beauty Development
Marketing Director
Responsibilities:
● development of marketing strategy;
● development of communication strategy for SMM;
● control over the work of key contractors for lead generation;
● conducting a CRO-audit of the site to increase conversions;
● search for alternative channels for attracting customers;
● completion of business processes for customer service;
● training of sales managers;
● launching of auto webinars on current topics in the market;
● development of sales strategy in the regions;
● development of a calendar of participation in profile events;
● control over the execution of the KPI command;
● mentoring.

July 1, 2017 - September 25, 2018
Cosmotrade Beauty Development
Marketing Manager
Responsibilities:
● development of a sales funnel, its implementation in Amocrm;
● CRM system automation;
● conducting contextual advertising;
● analysis of the competitive environment;
● selection and control of work, compilation of technical specifications for a copywriter,
programmer, designer;
● Printing products development;
● launching a YouTube channel;
● control of the facebook manager’s work;
● control of the contractor's work on SEO optimization;
● setting up automatic messages for contact databases: Viber, e-mail.
● Launching a chatbot in facebook.

Reference

Vova Mirnenko Andrii Chepizko
Head of Product team TL of Product Owner team
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
(whatsapp, phone) (telegram)
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Email : [відкрити контакти](див. вище в блоці «контактна інформація»)
(telegram)
Email : [відкрити контакти](див. вище в блоці «контактна інформація»)