Viktoriia

PORTFOLIO

Social Media Manager

Hello! I`m Viktoriia
I`m creative media mind with 2+ year 

in professional social media roles.

Looking to use my knowledge to create
captivating content for your company.

vikaa.radchenko [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

WHAT I CAN DO FOR YOU SKILL AND EXPERTISE

Analytics
Creative Writing
Analyze your social media, your
competitor’s profiles

Figma
Strategy

Develop an engagement strategy
and a content plan

Canva
Content

Create visual and text content for Photo/Video Editing
your brand

Presentation
Keynote
Create your BrandBook and
Presentation

CASES SAMPLE
before

SHOWROOM.ROOSTED LADYS.SHOP NAILS.BEAUTY.BAR
after

CASES SAMPLE.STORIES

CASES SAMPLE.STORIES+POST

CASES SAMPLE.STORIES+POST

video editing

tap here

CASES SAMPLE.STORIES

CASES SAMPLE.POSTS

My Dear, this space is about:
 Ladies, did you know that the Comfortable and trendy form go
Jewerly
 power lies in our beauty? We are earrings that will complement
Inspiration
 beautiful and alluring

 your perfect look


Self-love


That`s why our jewelry will suit you Earrings (material, price)


And we will help you create your cozy perfectly 


corner 

 For ordering&consultation, we are
Earrings (material, price)

 waiting in direct
Ring on the ring finger - (price)

Ring on the middle ginger - (price) 

 For ordering&consultation, we are
waiting in direct
For ordering&consultation, we are waiting
in direct

About the project on social media
Roosted.UA is a young Ukrainian clothing brand
Profile design

that aims to create unique and high-quality

clothing designs for girls and boys. The main company logo looks quite interesting.

The page name is clear, and there is a history

Social media goals of the brand’s creation on the page.

01 Enter the Ukrainian market
The «UA» indicates that it is indeed a Ukrainian

02 Attract more new clients brand.

Analysis of competitors

direct and indirect

The corporate identity is well-defined. It’s evident

what this company does and for whom this clothing

Corporate identity
is designed. However, there is outdated information

In attendance

in the highlights section, which would be better

to remove.
Tone of Voice

Observed

Content and promotion strategy
Roosted is a new Ukrainian clothing brand that
The objectives are as follows:

has its own unique style of prints and original

designs.

• Develop brand recognition.

• Establish a cohesive brand style across all platforms.

The essence of the brand is to highlight the
• Create advertising campaigns that generate inquiries.

uniqueness of each individual, emphasizing that
• Cultivate a community around the brand
every person is unique.

The problem lies in the standard and stereotypical

clothing options in Ukraine.

Based on these objectives and the possibilities offered by social media,

we can identify both direct and indirect goals for promoting the Roosted

project on social media.

01
Direct goals include lead generation on social
media platforms (ensuring incoming inquiries
02
It is also important to highlight the indirect goals of the
project, which, unlike the previous ones, directly
and requests) and achieving conversions influence business decisions.

(sales and upselling of products).
These indirect goals focus on the brand's image and
increasing its visibility, growing the subscriber base,
engagement on platforms, and expanding the
audience reach.

PLAN OF ACTION

Direct goals :
The target audience on social media consists of women

• Creation of a social media promotion strategy, and men between the ages of and , typically

18 32

including the
with higher education, in relationships or single,

development, launch, and optimization of targeted and working

advertising
in fields such as media, sales, arts, management,

campaigns for lead generation.
and administrative services.

• Managing and moderating the social media page.

Additionally, students, individuals in the service industry,

Indirect goals :
coaches, trainers, couriers, and those in the education

•Creating a content plan for posts.
20 and healthcare sectors may also be present

•Content production, including photo video shoots / in the audience.
for the

project.

•Adapting content to social media formats and
arranging the

page layout.

PLAN OF ACTION

W ell-chosen tone of communication with the audience

is the key to successful social media promotion.

The brand's tone should focus on enhancing its expert

image, engaging our audience in specific actions,

and addressing any objections.

The goal of social media in the context of this project

is to showcase how the store can meet the audience's needs.

W e should aim for medium-length texts with an unintrusive

tone of communication.

It's important to demonstrate that the brand has its own

atmosphere, its own community, and to pique the interest

of the audience who may not be familiar with the brand yet.

Rubricator

The texts should be of medium length, with an original and

recognizable style, where the audience understands that

Roosted is more than just another clothing brand it is — a

whole community with its own audience, team, and

atmosphere

I suggest collaborating with other brands,

bloggers, and inviting co-authors to your posts.

Statistics

About the project on social media

This is a Ukrainian beauty salon locate d

in the city of Lutsk.
Analysis of competitors

direct and indirect

Does your name reflect the theme of the blog?

Overall, I like the given name, but to make it easier to
remember, you could keep it as «TYMFIUK.COLORIST."

The avatar is stylish, and I wouldn't change anything.

Profile design

I appreciate your tone of voice. I would suggest adding a useful section,
such as home hair care for light hair or discussing hair care products.

In terms of visuals, you have good taste.

I suggest diversifying the content by showcasing the process (coloring,
treatment procedures, haircut) and showing the tools you use and how you
take care of them.

Highlights should consist of high-quality photos/ videos that capture the
atmosphere of your salon.

About the project on social media
TOP publication on Instagram

The most popular is Reel format (as Instagram promotes it itself)

Audiences also enjoy posts showcasing the work process.

About the project on social media

Main hashtags

# Colorist

# Hairdresser

# Haircoloring

# Treatment

# ColoristLutsk

# HairdresserLutsk

About the project on social media

SMM strategy for car rental
business "MAX_AUTO_PIDBIR_UA"

Profile audit

Girls.prostir

tap here

Thank you !
vikaa.radchenko [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)