Роман

m. Kyiv,
Tel .: [відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
ROMAN VAKULENKO

Age: 47 years
Marital status: married, have a son (15 years)

Purpose: product manager

Jobs:
• From August 26, 2021 to 30.08.2021 - CRA at Opera (Tigermed)
• From 03.2021 to 06.2021 - business consultant for sales organization of Delfast Bike LLC
• From 01.2021 to 03.2021 - product manager of Biotestlab LLC
• From 05.2020 to 12.2020 - consultant of VSMPO-Avisma LLC in Ukraine
• From 06.2018 to 09.2019 - marketing manager of LLC "NIK"

• From 01.2018 to 05.2018 - Rick-Pharm Business Development Manager
Main duties:
• Organization and management of the sales process;
• Organization and management of SF (23 employees);
• Organization and management of the sales process in the public segment
• Development of marketing plans, forecasting consumer demand and market conditions;
• Drawing up long-term and adjusting current sales plans;
• Market analysis;
• Budgeting, cost estimates;
• Analysis and control of the effectiveness of marketing costs.

Achievements: launch of norepinephrine on the Ukrainian market, launch of the company's sales in the B2G segment and first sales, SF training, introduction of online promotion, increase in the company's turnover by 3 times compared to previous periods

• 06.2013 - 08.2017 - product manager, Nizhpharm representative office, STADA group of companies, experience in the company for more than 11 years
Products: Mexiprim (since 2013), Miropriston (since 2014), Mirolyut (since 2014), Omaron (since 2014), Methylergobrevin (since 2015), Ginestril (since 2016), Parenteral nutrition (since 2015); Deprivox, Mirtastadin, Latrigil, Acizol (since 2013); and other.
Main duties:
• Development and implementation of new sales systems.
• Analysis of the pharmaceutical market through Morion, customs base, tax base, data from WHO, USAID, World bank, Cochrane, associations of doctors of different countries, guidelines and other sources
• Launch of new products - pots
• Assistance in developing and collecting registration dossiers
• Analysis of instructions, analysis of competitors, SWOT analysis, PEST analysis, Boston Matrix and others
• Product pricing and forks for B2B, B2C sales and tenders
• Development of sales plan and marketing budget of brands
• Work with thought leaders
• Work with advertising activity on radio, TV, Internet
• Promotion on the Internet through the site, banner advertising, SEO, Leads, social networks, funnel formation, customer impact mechanisms and sales control through the sites of partner pharmacies
• Development, implementation and control of training programs for doctors to expand the product market
• Participation in conferences with opinion leaders, independent speeches
• Development and participation in government drug procurement programs
• Organization and management by the marketing department of gynecological products (since January 2014 17 MP).
• Development and implementation of the department's development strategy
• Formation of a product portfolio
• Increasing the profitability of products
• Search for the necessary products for the portfolio from other manufacturers
Achievements: expansion of the mifepristone and misoprostol market in Ukraine (training of doctors, organization of a new treatment protocol, implementation of a state program), construction of a new SF division and development in business and marketing, achieving leading product positions in the company's portfolio and markets, development and implementation of new tools of the company in the Ukrainian market in the segments B2C, B2B, B2D, B2G, the introduction of Internet promotion of Rx products on the basis of Ukrainian legislation.

• 08.2010 - 05.2013 - Assistant Marketing Manager "STADA"
Achievements: optimization of the process of working and conducting tenders with suppliers, implementation of the system of testing and training of SF from the marketing side, creation of a system of interaction between SF and marketing in marketing activities in the company.

• 08.2006 - 08.2010 - medical representative of STADA
• 01.2006 - 08.2006 - medical representative of Natur-Pharm
• 11.2005 - 01.2006 - doctor of the polyclinic in Kyiv
• 09.2005 - 10.2005 - medical representative of “Sin medic”
• 04.2004 - 09.2005 - head branch of the Fastiv Central Regional Hospital

Languages:
• Ukrainian is the native language
• Russian language - C2
• English language B1 (need practice)

Education:
• Kyiv Medical Institute of the Association of Folk Medicine
1994-2001
• Kyiv Medical Academy of Postgraduate Education named after PL Shupik 2001-2002
• Courses in marketing, advertising, sales, public procurement Transparent, negotiation, business plan, PC user software
• Systematic study of English

Achievement:
• Creation and launch of projects for the pharmaceutical and other markets
• Achieving a leading position of products in the company's portfolio and markets
• Ability to find the optimal way to promote and sell the product on the market
• Self-motivation and the ability to learn new practices for work