Особисті дані приховані

RUL
KATERYNA

EXPERIENCE
2016-2023 M e d i a g r o u p Z d a t n i
THE-VIILAGE.COM.UA, WONDERZINE.COM.UA,
INSPIRED.COM.UA, BAROUT.MEDIA

HEAD OF ADTECH DEPARTMENT

Key responsibilities:
- installation and work with Adfox, Adriver, holder,
[відкрити контакти](див. вище в блоці «контактна інформація») Admixer, Admanager, Adsence, Nativeroll, admitad, MGID,
Google Analytics and Tag Manager;
[відкрити контакти](див. вище в блоці «контактна інформація»)
- tracking statistics on client campaigns using gemius, bitly
linkedin and Google Analytics.
telegram - layout of posts in setka.io and wordpress using html and
css styles;
- writing technical requirements for the development of
creatives;
- writing technical specifications for a backend
programmer for the correct operation of sites;
PERSONAL SUMMARY - fixing bugs in client creatives;
- Recruitment to the Adtech Department team and
I have been working in the field of training
advertising for more than 15 years. I
Progress:
have the knowledge of a project
I joined the company at the stage of creation, starting with
manager, an HTML developer, a web
analyst, I constantly improve my 4 people. And by the time the work was suspended due to
knowledge and accept new interesting events in the country, the company had more than 50
challenges. I create teams and products employees. Developed the sizes of advertising banners
that I am proud of. and their necessary work on sites. Created a team of the
technical department and set up correct work with other
divisions of the media group.
SKILLS
Google Analytics, Tag Manager; HEAD OF MEDIA ADVERTISING DEPARTMENT
Google docs;
Facebook ads; Key responsibilities:
Admixer, Admanager, Adsence, Adfox, - Preparation of media plans and development of
Adriver, holder, Nativeroll, admitad, conditions for short- and long-term cooperation;
MGID, bitly; - search for opportunities to increase profits from media
HTML, css, javascript; advertising on sites, taking into account the design and
Ability to adapt, work in a team, needs of sites.
empathy, responsibility, desire to Progress:
learn.
Launched media advertising on websites from scratch to
annual income of 2 million hryvnias. Developed
cooperation schemes and conditions with advertising
agencies and direct clients.
 2011-2016 M e d i c a l I n f o r m a t i o n R e s o u r c e L L C

PROJECT MANAGER AND SALES MANAGER
FOR ONLINE ADVERTISING AND OFFLINE
COURSES/CERTIFICATES EVENTS

2022: Key responsibilities:
WEB-analytics PRO. WebPromoExperts
- meetings and negotiations with clients, development and
SheCodes Basics. SheCodes writing of ideas for the client's advertising campaign on
our and partner sites;
Basics of Web UI development 2022.
Prometheus - reporting, including work with Google Analytics and
Yandex Metrica;
2021: - setting up and launching contextual advertising in Google
Web analytics. WebPromoExperts
Ads;
2016: - organization and holding of (video) conferences;
Front-end. GoIT Progress:
2012: developed a base of clients loyal to cooperation; annual
Web-design. Training center "Success" contracts with companies such as: Lekhim, F. Hoffmann-La
Roche Ltd, Kyiv Vitamin Plant, Farmak, Pro-Pharma,
Nobel, Uni-Pharma.
EDUCATION
2010-2011 M e d i a a d v e r t i s i n g g r o u p L L C
2006 - 2010 Kyiv Institute of Business
and Technology, specialty "Finance" ADVERTISING SALES MANAGER FOR THE
DIRECTION: FOOD AND JEWELRY
2006 - 2007 - Lugansk Art and Industrial
Professional Lyceum, specialty "Artist - Progress: by the end of the year showed a 250% increase
designer; stained glass."
in profits in these areas compared to the previous period.
2003 - 2006 - Industrial College of
DonSTU, Alchevs`k, Luhansk region,
specialty "Economist" 2008-2010 I n t e r n a t i o n a l M e d i a L L C

DEPUTY DIRECTOR FOR ADVERTISING IN
LANGUAGES THE MAGAZINES "ИДЕАЛЬНЫЙ ДОМ" AND
"КУШАТЬ ПОДАНО!".
Ukrainian
Mother Tongue Progress: attraction of new clients, training and support of
new employees until the end of their trial period.
Russian
Mother Tongue

English
Intermediate level 2007-2008 o u t d o o r a d v e r t i s i n g a g e n c y
RANDAR
German
Elementary level GRAPHIC DESIGNER, ADVERTISING
MANAGER

Progress: joined the company at the time of its launch, as
the 5th person in the team, as a graphic designer, after 2
months became a sales manager and attracted many loyal
local customers. During my work, the company had grown
to 15 people - office and production.