Валерія

VALERIIA SEREDA
SENIOR SOCIAL MEDIA & CONTENT MANAGER
PROFILE
Senior Social Media & Content Manager with 6+ years of experience leading social strategy, executive personal branding, and
social-first content production across iGaming, hospitality, and lifestyle brands. Proven track record of scaling communities
(3K→19K+), producing high-performing video content (150K+ organic views), and managing paid campaigns with monthly
budgets up to $1.5K. Based in Barcelona and authorized to work in Spain without sponsorship.

SELECTED ACHIEVEMENTS
CONTACT
• Produced executive content at NEXT Summit with Reels reaching 150K organic views
[відкрити контакти](див. вище в блоці «контактна інформація») • Scripted and edited a personal-branding video reaching 1.4M views
[відкрити контакти](див. вище в блоці «контактна інформація») • Led integrated marketing across 7 Barcelona businesses
Spain, Barcelona
Authorized to work in Spain
(without sponsorship)
WORK EXPERIENCE
CORE SPRIBE Apr 2026 - Jul 2026
COMPETENCIES SMM & Content Specialist (Project Contract)
Barcelona - Hybrid
Strategy: Social Media Strategy, Grew a C-level executive's Instagram from 40K to 45K+ followers within
Editorial Planning, Content 3 months through content strategy and short-form video.
Systems, Brand Positioning Produced executive content and live event coverage for NEXT Summit
and SiGMA, with top-performing Reels reaching 150K+ organic views
Content: Executive Personal and increasing profile visits by 35%.
Branding, Social-First Video, Managed Meta Ads budgets of ~$1.5K/month supporting BroadHub
Creative Direction, UGC, ecosystem campaigns.
Copywriting, Live Event Coverage SUKAN BUSINESS Oct 2023 - Mar 2026
SMM & Marketing Lead
Barcelona
Growth: Community Growth,
Led an in-house team of 3 specialists while managing content
Creator Partnerships, Paid Social, production, campaign planning, and creative approvals.
Campaign Reporting, A/B Testing Grew the flagship Instagram community organically from 3K to 19K+
followers.
TOOLS Managed Meta Ads budgets of ~$1.5K/month, increasing customer
inquiries from Instagram and the website by 25% YoY.
Meta Business Suite Figma
Meta Ads LE RÊVE Beauty Studio Jun 2022 – Nov 2023
Canva
AI Workflows
SMM & Content Lead
CapCut
Barcelona
Adobe Photoshop
Developed and executed the salon's social media strategy, increasing
engagement, customer inquiries, and community growth.
LANGUAGES
Planned and directed photo/video productions, influencer collaborations,
English - C1 and short-form content across Instagram and Facebook.
Spanish - B2 Sep 2020 – Jul 2022
Nebos Restaurant
Ukrainian - Native Social Media Specialist
Russian - Native Kyiv, Ukraine
EDUCATION Overhauled brand identity and organic growth strategy and social media
presence from scratch.
2014-2020 Grew Instagram organically from 3K to 10K+ followers through creative
Kerch State Marine Technology campaigns, community management, and interactive content.
University, Ukraine
MSc in Ecology ZOOM Sep 2018 – Aug 2020
BSc in Sociology & Social Work Content & Social Media Specialist
LINKS Directed full-cycle visual production and social campaigns, social media,
and promotional launches.
Linkedin Created visual content that strengthened brand consistency across
Behance | Portfolio online communication.