Дмитрий

Shulha Dima
Nationality: Ukrainian
Telegram: https://t.me/Dima_CMO
Home: (Ukraine, Lviv)

ABOUT ME

Experienced CMO with over 12 years of experience in the gaming and betting industry. Proficient in building and managing
high-performing teams, scaling advertising campaigns and developing go-to-market strategies, with a deep understanding of
market dynamics and player needs.
My portfolio includes accomplishments such as increasing player engagement by 30% within the first year of operation,
optimizing ROI to 45% while reducing campaign costs by 20%. I have successfully launched and executed several key marketing
campaigns resulting in an average 25% increase in company revenue.
My area of expertise also includes the design and implementation of loyalty programs that have increased customer retention
by 15%. Under my leadership, teams successfully introduced new gaming products, which helped increase monthly user
engagement by 10%.
In addition, I optimized internal processes, resulting in a 20% reduction in overhead costs and increased operational
efficiency. Through my ability to innovate and creative thinking, new affiliate programs were developed, which increased
customer engagement by another 10%.
Under my leadership, the companies I worked with expanded into new markets including Asia and South America, growing
their customer base by 35%. I have consistently analyzed the market, anticipated changes and adapted strategies to maintain
competitive advantage.
I am looking for a leadership role in a dynamic organization where I can use my skills and experience to benefit the business,
driving further growth and innovation.

WORK EXPERIENCE
Digital Marketing Consultant.
Freelancing [February 2022 - present]
• Providing marketing consultancy in the field of Gambling and Betting.
• Providing marketing consultancy in the field of adult dating.
• Project work on building teams in digital marketing for "white" niches.

Chief Marketing Officer (CMO)
Golden Bet [January 2020 - February 2022]
Country: Russia

• Initiated the launch of a B2C sports betting and casino site for Asian markets, achieving a 2.5% monthly player
conversion through mobile apps.
• Managed a team of 25 professionals, ensuring growth and development of the department.
• Implemented SEO strategies, resulting in a 20% increase in FTD.
• Created and deployed the Affiliate division, increasing affiliate traffic by 30%.

Chief Marketing Officer (CMO)
NDA [May 2016 - December 2020]
Country: Ukraine

• Led a marketing team of 30 professionals, improving overall company performance.
• Implemented SEO best practices, leading to a 40% increase in website visibility in search engines.
• Discovered new areas for player engagement in key Asian regions.
• Developed and implemented affiliate program strategies, increasing customer acquisition by 10%.
Head of Marketing and Strategy
TechnoCasino Solutions [June 2013 - April 2016]
Country: Russia
 • Managed a marketing team of 20 people, ensuring established KPIs and strategic objectives were met.
• Implemented SEO strategies, resulting in a 25% increase in organic traffic.
• Developed and implemented affiliate programs, leading to a 15% increase in affiliate revenue.

Marketing and Product Manager
WinWin Corp [01/07/2010 – 01/05/2013]

• Implemented and optimized SEO strategies, resulting in a 35% increase in organic traffic.
• Created and managed a new affiliate marketing division, increasing affiliate traffic by 20%.
• Organized and executed promotions for new products, increasing user engagement by 8%.

EDUCATION
M.S. in Computer Science
National Technical University National Technical University «Kharkiv Polytechnic Institute» [1994 – 2000]
Country: Ukraine

LANGUAGE SKILLS

Mother tongue(s): Russian | Ukrainian

Other language(s): English (B1)
DIGITAL SKILLS
Digital marketing / SEO-Management / Pay per click (PPC) / Google (Google Ads, Google Analytics) / Web Analytic /
Marketing B2B B2C

SKILLS

• Strategic Planning: Expertise in formulating marketing strategies for B2B and B2C sectors, with a focus on ROMI
optimization.
• Team Leadership: Proficient in building, leading, and mentoring teams, ensuring efficient resource allocation and
achievement of set KPIs.
• Market Analytics: Deep understanding of market trends with the ability to swiftly adapt to changing conditions.
• Product Management: Experienced in developing, implementing, and optimizing product lines for gaming and betting
sectors.
• Media Buying: Knowledgeable in best practices and strategies for effective media buying across various geographic
regions.
• Relationship Management: Skills in establishing and maintaining long-term partnerships with key stakeholders.
• Process Optimization: Ability to identify and rectify bottlenecks in operational processes, enhancing operational
efficiency.
• Budget Management: Expertise in managing large budgets with an emphasis on maximizing ROI.
• Digital Marketing: Profound understanding of SEO, SEM, PPC, e-mail marketing, and social media platforms.
• Content Development & Management: Experience in crafting compelling and effective content for diverse platforms.
• Technological Proficiency: Mastery over modern marketing tools and platforms, including CRM systems, analytics tools,
and marketing automation solutions.
• Cross-cultural Communication: Ability to operate in multinational and multicultural teams, understanding the nuances
of various markets.

ACHIEVEMENTS

As part of this project, I developed and implemented a comprehensive marketing strategy focused on Asian markets as well
as Tier-1 and Tier-2 markets. This project focuses on my professional accomplishments that demonstrate a deep understanding
of the market and the ability to effectively allocate resources to maximize ROMI.
Key metrics:
• Budget: maximized total marketing and media buying budgets totaled $1,000,000 per month.
• First deposits (FTD) through affiliate marketing: 9-10K per month.
• First deposits (FTD) through internal media buying: 6-7K per month.
• First deposits (FTD) through SEO: 3-4K per month.
 Team:
The marketing structure in direct reports was 25 people. With this team, we were able to effectively execute tasks, achieving
impressive results and consistently high deposit rates.
Markets:
The project focused on Asian markets as well as Tier-1 and Tier-2 markets. This allowed us to diversify our traffic sources and
ensure a steady inflow of new players.