Виталий

Vitalii Frolov
Junior PPC Specialist
c. Kharkiv
[відкрити контакти](див. вище в блоці «контактна інформація»)
Telegram: @VitaliyV13
[відкрити контакти](див. вище в блоці «контактна інформація»)

Skills
● Basic Knowledge of Contextual Advertising: Successfully completed a course in
contextual advertising, demonstrating an understanding of fundamental concepts and
strategies in this field.
● Keyword Research: Experience in researching keywords and phrases to create advertising
campaigns targeting the desired audience.
● Campaign Setup: Familiarity with essential tools and platforms for setting up and managing
contextual advertising campaigns, such as Google Ads,Facebook Ads
● Ad Creation: Experience in crafting compelling advertising copy while adhering to platform
requirements and standards.
● Adherence to Advertising Policies: Knowledge of and adherence to advertising policies and
platform standards to avoid violations and sanctions.
● Analytical Skills: Ability to analyze key performance metrics of contextual advertising
campaigns, such as CTR, CPA, CPC/CPM, and make effective decisions based on the
collected data.
● Testing and Optimization: Skill in testing various elements of advertising campaigns
(headlines, descriptions, keywords) and optimizing them to achieve better results.
● Proficiency with Analytical Tools: Familiarity with Google Analytics or similar tools for
monitoring and analyzing traffic and conversion data.
● Communication Skills: Willingness to learn and collaborate with colleagues, as well as the
ability to communicate effectively and present ideas.

Additional education - Contextual advertising course at Promodo Academy
Аchievement: several Google certificates.
https://skillshop.exceedlms.com/profiles/478fb2bcb1224e22b9522f92d42e99b9

Job
IT Company “СompasAgency” - Junior PPC
September 2023 - to the present time (part-time)

IT Company “Rocklab” - Junior Manual QA
December 2021 - to the present time (part-time employment)
Infoport , Kharkiv - seller of electronics
June 2020 - December 2021
ПТ Ломбард Скарбниця, Kharkiv - expert appraiser
December 2016 - May 2020

Education
KNAU named after V.V. Dokuchayev– master’s of Degree
September 2011 - March 2017
Program Subject Area “Plant Quarantine”
Professional qualification “Researcher in Plant Quarantine”
Hobby
Gadgets, all the latest in the world of technology and computer games.