Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/10118936/

Досвід роботи

Бренд-менеджер

з 12.2023 по нині (3 роки)
Soft2Bet, Дистанційно (IT)

Managing end-to-end design tasks for exhibition stands and event materials.
Briefing the design team and ensuring timely execution under tight deadlines.
Overseeing revisions from affiliate teams and brand managers.
Achievements: Streamlined design workflow for faster delivery; ensured brand consistency; successfully supervised booth designs, video content, and art materials for major events (iGB, SBC, SiGMA).

Market research analyst

з 04.2023 по 12.2023 (9 місяців)
Startup, the name can’t be mentioned under NDA, Київ (Маркетинг, реклама, PR)

Development and implementation Brand Health Tracking methodology for brands of gambling category in the countries of presence, covering the following the stages:
•Questionnaire development and localization, defining a representative sample;
•Recommendations on choosing a recruitment platform/ company / soft;
•Launching the survey;
•Data analysis and visualization with key summary and recommendations.

Market research analyst

з 01.2022 по 04.2023 (1 рік 4 місяці)
GR8Tech, Киев (Маркетинг, реклама, PR)

Responsibilities:
•To develop a calendar for research projects considering business needs of the countries of the business presence and team workload.
•To forecast the year budget for research projects by quarter and approve it with the brand management and clients.
•To choose and approve the methodology for each project, choose and propose external teams / companies / outsource specialist assistance or consulting if needed.
•To develop project plan for each project and thoroughly follow it communicating and supervising the teams in terms of developing the questionnaires, recruiting the respondents, checking and analyzing the data.
•To conduct report presentations to brand teams or clients and data discussions to ensure project success.
•To process all ad hoc requests from brand team or clients by suggesting the methodology and implement the project turnkey.
•Ensure research programs are transparent, accountable, and scientifically sound.
•Responsible for the accuracy, thoroughness, quality, and timeliness of projects.
•Ability to design studies, write questionnaires and plan/ create insightful and actionable reports.
•Understand the appropriate use of advanced analytics, various sampling approaches and weighting.
Achievements at the position:
•BHT Reports for the countries of business presence: Ukraine, Romania, Cyprus, the UK, India, Kazakhstan (the joint project with Ipsos, where Ipsos supported us with the methodology, instrument development and analytics, and Research team was responsible for overall project supervision, sampling (recruitment and incentives to survey participants) and key learning and marketing recommendations presentation.
•Market overview and competitive analysis within expanse strategy, entering new regions (preparation of a report using open data sources and paid tools (such as Similarweb etc.)
•New concepts / communication messages / visual materials testing via online surveys within client base (including the QRE design, programming (via Alchemer platform) and further data analysis and visualization)

Client service representative

з 01.2018 по 01.2022 (4 роки)
Mr.Fish, Киев (Маркетинг, реклама, PR)

•Managing accounting team of 5 people, providing services for the main client Parimatch (International Betting company) and other clients (PokerMatch, EatEasy, Betwinner)
•Control of Digital and Production services for the client: requests processing (quality and speed), performance and brand awareness campaigns results, clients KPI’s fulfillment, total client satisfaction.
•Coordinating of Marketing strategy development and its further implementation for the Client.
•Coordination of digital campaigns launch (performance, BA, networks, direct sources, Influence marketing (Bloggers, YT/Insta), targeted promo campaigns) for countries of client’s business operating (CIS countries, Middle Asia, short tests in Moldova, Poland, Canada);
•Campaigns results analysis and recommendations;
•Collection and approval of marketing budgets for a client (further quarterly and monthly updates).
•Coordination of all finance process (invoicing, contract signing etc);
•Coordination of creative materials production within digital (landing pages, banners, SMM materials etc.) and offline campaigns (billboards, transport branding, merchandise, Radio / TV commercials, etc.)
•Coordination of commercial shooting process (team supervision starting from the idea creation to search of production studio and further postproduction and materials adaptation for all the media split. Cases: Mike Tyson Rebranding Epic Battle
•Coordination BTL activities (idea, activities, subcontract supervision, all material production).

Marketing manager

з 01.2016 по 01.2018 (2 роки)
Parimatch, Киев (IT)

•Managing all marketing for the company and activities within the marketing department.
•Developing the marketing strategy for the company in line with company objectives.
•Coordinating marketing campaigns with sales activities.
•Forecasting the company’s marketing budget.
•Creation and publication of all marketing material in line with marketing plans.
•Planning and implementing promotional campaigns (mostly during important sport events: World & European Championships, Sports Cups etc.), creation of its localization ways.
•Measuring results of the completed advertising campaigns.
•Overall responsibility for brand management.
•Media planning (media channels split recommendations regarding business targets and budget);
•Creating a wide range of different marketing materials.
•Responsibility for advertisement materials production and it’s placement on TV/Radio/Print editions.
•Tender arranging to choose a contractor for TV/Radio commercial production.
•Monitor and report on effectiveness of marketing communications.
•Working closely with design agencies and assisting with new product launches.
•Analyzing potential strategic partner relationships for company marketing.
•Partners (TV channels/ Radio stations) prices negotiation considering the price’s /media indicators’ benchmarks within the company’s strategy.

Account-менеджер

з 06.2012 по 03.2015 (2 роки 10 місяців)
Advertising Agency «Optimum Media OMD Group Ukraine, Киев (Маркетинг, реклама, PR)

•Responsibility for the two clients media support (McDonald’s Ukraine and Disney Channel) on the territory of Ukraine
•Coordination, monitoring and launch control of the projects;
•Strategic planning of the Client’s activity;
•Media planning (media channels split recommendations regarding business targets and budget);
•Ongoing projects control: brief processing, checking and argumentation of the media plans provided by the buyers, calculations control, technical requirements control, placement quality control, plans optimization, post campaign report preparation (photoreports, reports from TV Channels and Radio Stations), post campaign analysis (KPI performance, campaign influence on business targets : sales, visits, filled applications in case of hiring campaigns);
•Collaboration with client’s creative agency;
•Financial and legal part control (agreements signing, bills payment)
•Regular Competitive Reports preparation;
•Monthly OMD and clients’ network reports preparation.

Babysitter

з 10.2010 по 04.2012 (1 рік 7 місяців)
AuPairCare Cultural Exchange Program, Washinton DC (Образование, наука)

English translator

з 01.2009 по 06.2010 (1 рік 6 місяців)
Department of International Cooperation (NTUU “KPI’), Київ (Образование, наука)

•Protocol events and meetings organization assistance, documents preparation and translation;
•Contracts translation;
•Interpreting during meetings and city tours guiding.

Освіта

International University of Finance

Department of Economics and Entrepreneurship, Bachelor of Banking, Київ
Вища, з 2008 по 2010 (2 роки)

National Technical University of Ukraine “Kyiv Polytechnic Institute”,

Department of Linguistics, Specialist in Translation, Київ
Вища, з 2005 по 2010 (5 років)

Додаткова освіта та сертифікати

SL Classes, San Mateo Adult School, San Mateo, California USA

2010-2011

History of Western Civilization 8-week course, Northern Virginia Community College, Annandale, Virginia USA

2011

ORAL Track 4A (ESL Course), Inlingua School (Washington DC), Arlington, Virginia USA

2011

Digital Marketing (Kyiv Marketing School)

2020

Working with Google Sheets (LABA)

2022

Presentation Design (PROJECTOR)

2023

Infographics (PROJECTOR)

2023

Mental Modeling (Reiseplan)

2023

Знання і навички

• Accounting management
• Digital-маркетинг
• Доброжелательность
• Креативность
• Самостоятельное принятие решений
• Тактический маркетинг
• Ability to analyze
• Competitive analysis
• English translation
• Marketing research
• Figma
• Google Sheets
• Trello
• Google Trends
• SimilarWeb
• Asana
• Jira

Знання мов

Англійська — просунутий