Oluwole

OLUWOLE SADIKU
SEO Specialist
Port Harcourt, Rivers State, Nigeria | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
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PROFESSIONAL SUMMARY
Results-driven SEO Specialist and Digital Marketing Strategist with 6+ years of expertise in traditional and AI-powered search optimization. Proven track record of achieving top SERP rankings while adapting to the evolving AI search landscape including Generative Engine Optimization (GEO), Google AI Overviews, and conversational search. Expert in leveraging AI tools (ChatGPT, Perplexity AI) alongside traditional platforms (SEMrush, Ahrefs) to drive organic traffic growth, maximize ROI, and future-proof digital strategies. Skilled in technical SEO, semantic search optimization, programmatic advertising, and data-driven decision-making to deliver measurable business outcomes in the age of generative AI.
CORE COMPETENCIES
• Generative Engine Optimization (GEO)
• AI-Powered SEO & Semantic Search
• Google AI Overviews Optimization
• Technical SEO & Site Audits
• Keyword Research & Analysis
• On-Page & Off-Page SEO
• Google Analytics & GTM
• Link Building & Outreach
• Local & Mobile SEO
• Schema Markup & Structured Data
• Google Ads & Programmatic Ads
• Content Optimization & A/B Testing
• WordPress Development
• SEMrush, Screaming Frog, Ahrefs
• Conversion Rate Optimization

PROFESSIONAL EXPERIENCE
SEO Specialist & Web Designer
Verified Hearing, London, UK | July 2023 - December 2025
• Achieved 70% success rate positioning highly competitive keywords on Google page 1, securing top positions on SERPs
• Optimized content for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and conversational search queries to capture voice search and AI assistant traffic
• Implemented technical SEO improvements resulting in 25% increase in site speed, 20% boost in mobile-friendliness, and 35% enhancement in schema markup efficiency
• Executed targeted keyword optimization strategies across webpages, resulting in 35% uptick in organic traffic
• Designed responsive, user-friendly websites with intuitive navigation, achieving 30% increase in session duration and 25% reduction in bounce rates
• Conducted thorough keyword research and competitor analysis, contributing to 50% rise in keyword rankings on SERPs
• Spearheaded strategic link-building campaigns, augmenting domain authority by 15% and improving overall search engine rankings
• Implemented conversion-rate optimization (CRO) and A/B testing programs, increasing lead conversion rate by 18% and improving revenue per visitor.
• Built centralized analytics and reporting dashboards (GA4 + Search Console) to enable data-driven decisions, reducing cost-per-acquisition by ~22%.
SEO Specialist & Digital Marketing Strategist
iPayBTC, Nigeria | June 2025 - December 2025
• Developed and executed comprehensive SEO strategy targeting high-value Bitcoin keywords, achieving 30% increase in organic search traffic within 3 months.
• Implemented Generative Engine Optimization (GEO) strategies to improve visibility in AI-powered search results including Google AI Overviews and ChatGPT responses
• Optimized 50+ landing pages for search visibility, improving rankings for "Bitcoin exchange Nigeria" from page 2 to top 5 on Google SERPs
• Executed localized link-building campaign securing 25 high-authority backlinks, increasing domain authority by 8% and strengthening keyword rankings
• Planned and managed programmatic advertising campaigns (Display & Video), generating 47% increase in website clicks within 4 months
• Optimized ad creatives and audience targeting strategies, driving 31% growth in user signups for Bitcoin payment platform
• Designed and A/B tested conversion-optimized landing pages, achieving 20% uplift in signup conversion rate and 15% increase in average transaction volume
• Monitored performance via Google Analytics and Search Console, reducing bounce rate by 25% and increasing session duration by 10%
SEO Specialist
72andSunny, Los Angeles, CA | October 2022 - June 2023
• Developed and executed comprehensive SEO strategies for client campaigns including keyword research, on-page optimization, and technical audits, resulting in 40% increase in organic search traffic for key clients
• Pioneered AI-assisted content optimization using ChatGPT and Claude for semantic search alignment, improving content relevance for both traditional and AI-powered search engines
• Conducted in-depth keyword research using SEMrush and Ahrefs to identify high-potential opportunities for content optimization and expansion
• Implemented on-page SEO best practices including meta tags optimization, content optimization, and internal linking strategies to improve organic visibility
• Performed technical SEO audits to identify and resolve crawl errors, site speed issues, mobile-friendliness concerns, and structured data markup
• Collaborated with content creators, UX/UI designers, and developers to integrate SEO best practices into website redesigns and digital campaigns
• Monitored website performance using Google Analytics and Search Console, providing actionable insights to enhance SEO strategies and drive continuous improvement.
SEO Specialist
Green Peace, Canada | February 2022 - September 2022
• Successfully positioned competitive keywords on Google's first page with 40% success rate, securing top positions on SERPs
• Implemented technical SEO enhancements leading to 15% improvement in site speed, 10% boost in mobile-friendliness, and 20% increase in schema markup efficiency
• Developed and executed strategies resulting in 15% increase in page visits and 10% decrease in bounce rates
• Managed search engine marketing budgets and optimized campaigns, contributing to 25% increase in conversions and ROI
• Conducted thorough keyword research and competitor analysis, leading to 30% increase in keyword rankings on SERPs
• Implemented local SEO strategies including Google My Business optimization and local citation building, resulting in 25% increase in local search visibility
SEO Specialist
The Hearing Space, Leeds, UK | May 2021 - January 2022
• Identified and targeted relevant keywords, resulting in 40% uplift in search engine rankings for targeted terms
• Conducted technical audits, optimizing website performance and achieving 15% increase in site speed and functionality
• Developed and executed local SEO strategies, including Google My Business optimization and geo-targeted content creation, resulting in 40% increase in local search visibility
• Implemented Google Tag Manager for streamlined data tracking and developed content marketing strategies including blog posts and infographics
Web Designer & SEO Analyst
Orejas, London, UK | January 2019 - April 2021
• Conducted technical audits to ensure websites were optimized for SEO best practices, improving overall site performance
• Enhanced HTML tags, titles, meta descriptions, and webpage elements, contributing to 15% improvement in search engine rankings
• Implemented structured data markup and schema.org integration, resulting in 25% increase in click-through rates
• Researched and identified relevant keywords to target through SEO campaigns, staying current with evolving Google algorithms
• Developed and executed comprehensive link-building strategies to increase domain authority and improve website ranking signals, resulting in an increase in organic search traffic within 6 months.
• Analyzed website performance metrics, including page views, click-through rate, bounce rate, and conversions.
EDUCATION
Bachelor of Science in Mathematics and Statistics
University of Port Harcourt, Nigeria
PROFESSIONAL CERTIFICATIONS
• SEO Certification - HubSpot Academy
• SEO II Certification - HubSpot Academy
• Digital Marketing Certification - HubSpot Academy
• Social Media Marketing Certification - HubSpot Academy
• Technical SEO Certification - Alison
• Advanced Google Analytics - Google Analytics Academy
• Google Tag Manager Fundamentals - Google Analytics Academy
TECHNICAL SKILLS
AI-Powered SEO & GEO: Generative Engine Optimization (GEO), ChatGPT/Claude for Content Optimization, Google AI Overviews, Perplexity AI, Semantic Search, E-E-A-T Optimization, Conversational Search, Voice Search Optimization
SEO Tools & Platforms: SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console, Google Tag Manager, Moz, Surfer SEO
Advertising Platforms: Google Ads (Search, Display, Video), Programmatic Advertising (Display, Video)
Web Development: WordPress, HTML, CSS, .htaccess Configuration, FileZilla, PuTTY
Design & Productivity: Adobe Photoshop, Microsoft Office Suite, Microsoft Excel
Specializations: Generative Engine Optimization (GEO), AI Content Optimization, Technical SEO Auditing, Schema Markup Implementation, XML Sitemap Management, Link Building, A/B Testing, Conversion Rate Optimization, Natural Language Processing for Search, Featured Snippet Optimization