Oluwole

OLUWOLE SADIKU
SEO Specialist | Technical SEO | iGaming & Competitive SEO | International SEO

Lagos, Nigeria | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») |
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PROFESSIONAL SUMMARY

SEO Specialist with 6+ years of professional experience developing and executing SEO
strategies across competitive international markets, including iGaming, fintech, healthcare,
and e-commerce. Hands-on experience across Technical, On-Page, and Off-Page SEO,
keyword research, competitor analysis, SERP analysis, semantic SEO, link building, WordPress,
site architecture, redirects, and SEO performance analysis.

Proven track record of improving organic rankings, traffic, domain authority, and conversion
performance through data-driven SEO strategies. Experienced working across competitive
search environments and collaborating with developers, designers, content teams, and
stakeholders to implement SEO initiatives. Proficient in Ahrefs, SEMrush, Screaming Frog,
Google Search Console, GA4, WordPress, HTML, and CSS.

CORE COMPETENCIES

• Technical SEO: Technical audits, crawlability, indexation, site architecture, internal linking,
canonicalization, redirects, structured data, site speed and mobile SEO

• Competitive SEO: SERP analysis, competitor research, keyword-gap analysis, ranking
opportunities and competitive search strategies

• Keyword Research: Semantic keyword research, keyword clustering, search-intent
analysis, content gaps and commercial keyword mapping

• On-Page SEO: Content optimization, title/meta optimization, heading structures, internal
linking, schema markup and landing-page optimization

• Off-Page SEO: Link building, backlink analysis, competitor link-gap analysis, editorial
outreach and authority development

• WordPress & CMS: WordPress, WooCommerce, CMS administration and SEO
implementation

• Website Optimization: Site architecture, redirects, URL structures, technical remediation
and SEO-focused website improvements

• Analytics & Reporting: GA4, Google Search Console, ranking analysis, organic traffic and
conversion performance

• International SEO: Multi-market keyword research and SEO strategies across UK, US,
African and international markets

PROFESSIONAL EXPERIENCE

SEO & Growth Marketing Specialist May 2025 – July
2026
iPayBTC | Bitcoin Wallet & Fintech Platform | Nigeria (Remote)

• Developed and executed an SEO and organic growth strategy for a Bitcoin wallet and
fintech platform, increasing organic visibility and strengthening search performance
across high-intent keywords.

• Optimized product, landing page, and educational content around Bitcoin wallets, crypto
payments, and digital finance to strengthen topical authority, improve search visibility,
and support organic user acquisition.

• Planned and executed a strategic link-building campaign, earning 25 high-authority
backlinks and increasing the website's Domain Authority by 8%.

• Designed and A/B tested conversion-focused landing pages, resulting in a 20% increase
in signup conversion rates through continuous UX and CRO improvements.

• Monitored SEO performance using Google Analytics 4 (GA4) and Google Search Console,
reducing bounce rate by 25% and increasing average session duration by 10%.

• Collaborated with content, design, and development teams to implement SEO best
practices, optimize content around Bitcoin, crypto payments, and digital finance, and
improve the platform's overall organic growth.

SEO Specialist & Web Designer Jul 2021 – Feb
2026
Verified Hearing | London, UK (Remote)

• Achieved a 70% success rate positioning highly competitive e-commerce keywords on
Google Page 1, securing top-3 SERP positions across core product categories.

• Conducted comprehensive technical SEO audits and implemented fixes that delivered a
25% increase in site speed, a 20% boost in mobile-friendliness, and a 35% improvement in
schema markup efficiency.

• Built and expanded the semantic keyword core across product and category pages,
driving a 35% increase in organic traffic and a 50% rise in keyword rankings.

• Partnered with developers, designers, and content teams to implement technical SEO
recommendations, improve site performance, and strengthen organic search visibility.

• Built centralized GA4 and Search Console reporting dashboards tying organic
performance to leads and cost-per-acquisition, reducing CPA by approximately 22%.

• Led link-building campaigns anchored in E-E-A-T and Helpful Content principles,
increasing domain authority by 15%.

• Delivered CRO and A/B testing programs, increasing lead conversion rate by 18%.

• Leveraged AI tools to automate SEO workflows, optimize content, and improve visibility in
Google AI Overviews and conversational search experiences.

SEO Specialist Jan 2020 – Dec
2022
72andSunny | Los Angeles, CA (Remote | Contract)

• Developed and executed SEO strategies across international client accounts, including

iGaming and e-commerce projects operating in highly competitive search markets.

• Conducted keyword research, semantic clustering, competitor analysis and SERP analysis

using SEMrush and Ahrefs to identify high-value commercial and transactional search

opportunities.

• Performed comprehensive technical SEO audits covering crawlability, indexation, site speed,

mobile usability, structured data and website architecture.

• Developed and optimized site architectures, internal-linking structures and content clusters

to improve topical relevance, crawl efficiency and organic visibility.

• Executed link-building and authority-development campaigns using competitor backlink

analysis, editorial outreach and content-led link acquisition.

• Developed content strategies aligned with commercial, transactional and informational

search intent to support organic acquisition and topical authority.

• Implemented schema markup and structured data across client websites to improve

search visibility and SERP presentation.

• Collaborated with content, UX/UI and development teams to implement technical, on-page

and off-page SEO recommendations.

• Achieved an average 40% increase in organic traffic across managed e-commerce

campaigns through data-driven keyword targeting, technical optimization and content

strategy.

EDUCATION

Bachelor of Science in Mathematics and Statistics
University of Port Harcourt, Nigeria

PROFESSIONAL CERTIFICATIONS

• SEO Certification — HubSpot Academy

• SEO II Certification — HubSpot Academy

• Digital Marketing Certification — HubSpot Academy

• Social Media Marketing Certification — HubSpot Academy

• Technical SEO Certification — Alison

• Advanced Google Analytics — Google Analytics Academy

• Google Tag Manager Fundamentals — Google Analytics Academy

TECHNICAL SKILLS

SEO Platforms: Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4, Google Tag
Manager, Moz, Surfer SEO

Technical SEO: Technical Audits, Crawl & Indexation, Site Architecture, Internal Linking,
Canonicals, 301 Redirects, Schema Markup, Structured Data, Site Speed, Mobile SEO

Competitive SEO: SERP Analysis, Competitor Research, Keyword Gap Analysis, Backlink
Analysis, Link Building, Semantic SEO, Content Gap Analysis, International SEO

CMS & Web: WordPress, WooCommerce, HTML, CSS, .htaccess, CMS Administration, FileZilla,
PuTTY

Analytics: GA4, Google Search Console, Google Tag Manager, Conversion Tracking

AI & Search: ChatGPT, Claude, Perplexity, AEO, GEO, AI Overviews, Semantic Search, E-E-A-T

Advertising: Google Ads, Programmatic Advertising

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